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Insight into BYD's Electric Vehicle Business Model

出版商 MIC - Market Intelligence & Consulting Institute 商品編碼 306867
出版日期 內容資訊 英文 16 Pages
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BYD電動車商業模式分析 Insight into BYD's Electric Vehicle Business Model
出版日期: 2014年06月25日 內容資訊: 英文 16 Pages



第1章 BYD商業實績、商業模式

  • 中國EV市場概要
  • 產品種類與販售實績

第2章 販售模式、流通管道

  • 地方政府合作:深圳商業模式
  • 與深圳巴士公司合作經營電動計程車
  • 零元汽車購入價格、零成本、零排放

第3章 製造模式

  • 國內主要製造據點與美國建設中的新工廠
  • 主要零件供應鏈

第4章 技術開發

  • 二次電池
  • 充電技術

第5章 結論





Product Code: NARPT14062501

The growing importance of high energy efficiency and low carbon emissions has prompted worldwide governments to develop policies for EVs (electric vehicle). Since 2008, the Chinese government has made great efforts to promote EVs through policy support. As of 2013, EV sales in China reached around 14,600 units. Although the share is less than 1% of China's total vehicle sales, the figure has been on the rise. As a leading EV vendor in China, BYD has developed battery technologies and other key technologies for electric power systems. The company has targeted the enterprise market with a focus on public transport. This report analyzes BYD's EV business model, product offerings, and technological development, along with its future challenges and opportunities.

Table of Contents

1. BYD's Business Performance and Business Model

  • 1.1 A Glance at China's EV Market
  • 1.2 Product Specifications and Sales Performance

2. Sales Model and Distribution Channels

  • 2.1 In Collaboration with Local Government: Shenzhen Business Model
  • 2.2 Operation of Electric Taxis in Collaboration with Shenzhen Bus Company
  • 2.3 Zero Vehicle Purchase Price, Zero Costs, Zero Emissions

3. Production Model

  • 3.1 Main Production Bases in China with New Plants Underway in US
  • 3.2 Key Component Supply Chain

4. Technology Development

  • 4.1 Rechargeable Batteries
  • 4.2 Charging Technology

5. Conclusion


Glossary of Terms

List of Companies

List of Topics

  • Overview of the current status of the EV market in China, including production volume and sales volume between 2011 and 2013, and profiles of BVD's major EVs
  • Analysis of BYD's cooperative commercialization model in Shenzhen, including its strategies to promote both EV taxis and buses
  • Profile of BYD's production bases in China and its key component supply chain, with a comparison of its supply chain strategy between its Chinese rival Zotye and US counterpart Tesla
  • BYD's development in battery technology and charging technology, touching on its self-developed bi-directional charging and discharging technology
  • Companies and organizations analyzed or mentioned in the report include:
  • ATL, BYD, China Southern Power Grid, Chroma, Daimler AG, Fukuta, Jiangsu Weiteli Motors-Mfg., Panasonics, Pengcheng Electric Taxi Company, Potevio, Shenzhen Bus Group, Shenzhen BYD Auto, Sky Energy, Tesla, Wuzhoulong Motors, Zotye

List of Figures

  • Figure 1 New Energy Vehicle Production Volume in China, 2011 - 2013
  • Figure 2 New Energy Vehicle Sales Volume in China, 2011 - 2013
  • Figure 3 New Energy Vehicle Sales Volume in China and the United States in 2013
  • Figure 4 BYD's Cooperative Business Model in Shenzhen
  • Figure 5 BYD's China Production Sites
  • Figure 6 BYD's Bi-directional Charging and Discharging Technlogy

List of Tables

  • Table 1 BYD's EV Sales Volume in China, 2009 - 2014
  • Table 2 Performance Comparison of BYD's EVs
  • Table 3 BYD's "Zero Vehicle Purchase Price, Zero Costs, Zero Emissions" Solution
  • Table 4 Comparison of Key Component Supply Chains of BYD, Zotye, Tesla
  • Table 5 Comparison of Lithium Battery Characteristics
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