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市場調查報告書

行動POS:主流及上升

Mobile POS: Mainstream and Moving Up

出版商 IHL Group 商品編碼 677121
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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行動POS:主流及上升 Mobile POS: Mainstream and Moving Up
出版日期: 2018年08月03日內容資訊: 英文
簡介

本報告提供北美行動POS的現狀,各種零售產業上引進率,及不同設備類型的出貨量、裝置量的相關調查,市場規模,趨勢,及成長預測。

摘要整理

簡介

第1章 背景

第2章 趨勢、市場成長促進因素

  • 促進mPOS引進的趨勢
  • 抑制mPOS引進的趨勢
  • 行動引進時候的課題

第3章 市場規模、預測

  • 北美的mPOS出貨量
  • 固定 vs. 行動出貨量
  • 北美的mPOS裝置量預測
  • 固定 vs. 行動裝置量預測

第4章 零售商的購買計劃

  • mPOS購買的時機、目的:各市場區隔
  • mPOS購買的時機、目的:零售商的各規模

第5章 展望

參考資料、調查手法

目錄

PRODUCT OVERVIEW

For several years the Mobile POS (mPOS) market has taken off, but in a somewhat bifurcated manner. While among smaller retailers, mPOS has truly been transforming, replacing traditional POS for new retailers at a rapid pace, the use of mPOS as a standard every day product in enterprise retailers was delayed due to EMV and the drive to Unified Commerce. But in mid-2018 the Mobile POS market among the largest of retailers has hit its growth strides and this has continued in 2018 as retailers update their customer experience due to declining foot traffic.

Without question, the opportunity is staggering as some retailers have seen upwards of 25% increase in sales per transaction when mobile is used.

The enterprise retailers who are deploying now have a much more mature view of the market than the early adopters. They have the systems in place to actually benefit from MPOS and are not as concerned with the WOW factor or cool factor of the technology but rather the functionality that increases sales.

This research looks at the current state of Mobile POS n North America, the adoption rates of the various retail verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-Rugged Handheld, and Tablets). It includes market sizing, trends, and forecasts through 2022.

This study is designed for use by Private Equity Investors, Mobile POS Hardware and Software Providers, Service Providers, Maintenance Providers, Retailers and others who might have a vested interest in the North American Mobile Point-of-Sale Market.

Note, this study does not include share by vendor although it does discuss future retailer preferences. For detailed vendor share and forecasts we recommend our Mobile POS by Vendor research where we track the number of devices shipped by Apple, HP, Toshiba, Motorola, and others and our Mobile POS Software Vendor Data Service.

HIGHLIGHTS

The study looks at the opportunity for each of the mobile devices for the following segments:

  • Food
  • Drug
  • Superstore/Warehouse Club
  • Mass Merchandisers
  • Department Stores
  • Other Specialty
  • Category Killers
  • Convenience/Gas
  • Bar Restaurant
  • Fast Food
  • Lodging
  • Ent. Casino-Cruise
  • Ent. Theme, Theaters, Sports

TABLE OF CONTENTS

Executive Summary

Introduction

1.0. Background

2.0. Trends and Market Drivers

  • 2.1. Trends Driving mPOS Adoption
  • 2.2. Trends Slowing mPOS Adoption
  • 2.3. Challenges When Deploying Mobile

3.0. Market Size and Forecasts

  • 3.1. North American mPOS Shipments through 2022
  • 3.2. Fixed vs True Mobile Shipments through 2022
  • 3.3. mPOS North America Installed Base Forecast through 2022
  • 3.4. Fixed vs True Mobile Installed Base Forecast through 2022

4.0. Retailer Purchase Plans

  • 4.1. mPOS Purchase Timing and Intent by Segment
  • 4.2. mPOS Purchase Timing and Intent by Size of Retailer

5.0. What We See Ahead

References and Methodology

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