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Beacons:隱私,保證,可能性 - 零售的機會

Beacons: Privacy, Promise, Potential - Retail's Opportunity

出版商 IHL Group 商品編碼 355876
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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Beacons:隱私,保證,可能性 - 零售的機會 Beacons: Privacy, Promise, Potential - Retail's Opportunity
出版日期: 2016年03月11日 內容資訊: 英文

本報告提供Wi-Fi,藍芽 Beacons,可見光通訊 (VLC) 等,具有促進擴大銷售額,強化客戶體驗,幫助零售業者在競爭激烈的市場脫穎而出的可能性的系統,各技術趨勢,障礙,最佳業務實踐及成長預測。

第1章 簡介、背景

第2章 技術的歷史

  • 定位技術的時間軸

第3章 與客戶共舞

第4章 零售業者領導著嗎

  • 零售業者能準備好嗎
  • 對哪裡有預算
  • 聰明的零售業者做什麼

第5章 Beacon 的可能性

第6章 關於隱私

  • 最佳業務實踐:
  • 法律:能做的事,不能做的事

第7章 趨勢,促進要素,障礙

第8章 技術概要,優勢及弱點

第9章 市場規模、預測

第10章 最佳業務實踐

第11章 成功者在哪裡賺錢

第12章 未來展望

第13章 調查手法



Among the various technologies that the retail press deals with currently, few garner as much mindshare as those often referred to as Beacons or other indoor positioning systems. Systems such as Wi-Fi or Bluetooth Beacons or Visible Light Communication (VLC) come with great potential to increase sales, increase the customer experience and help retailers stand out in a crowded world that is increasingly having to compete with not only giants like Wal-Mart but also online retailers such as Amazon.

But in the midst of this opportunity is also the minefield around customer privacy. This study talks about best practices, how best to engage consumers to allow for the collection of data that really matters, and what you must do to compel consumers to use the systems.

We look at trends, barriers, best practices and provide a forecast for each of the technologies included worldwide.

The report is designed for use by Retailers, Hardware Providers, Software Providers, Service Providers and others who might have a vested interest in the worldwide retail IT market. The complete outline is below.


This research is designed for those in the market for location positioning systems, whether it is beacons that are either Bluetooth or Wi-Fi enabled or Visible Light Communications which combines networking with LED technology.

Table of Contents

1.0. Introduction and Backgrount

2.0. History of Technologies

  • 2.1. Location Technology Timeline

3.0. The Dance With Customers

4.0. Are Retailers In The Lead

  • 4.1. Are Retailers Ready
  • 4.2. Where's the BUDGET!
  • 4.3. What Smart Retailers Are Doing

5.0. Potential For Beacons

6.0. What About Privacy

  • 6.1. Best Practice - Applied In Way Consumers Want To Be Tracked
  • 6.2. Laws - What You Can And Cannot Do

7.0. Trends, Drivers, Barriers

8.0. Technology Overviews, Strengths and Weaknesses

9.0. Market Size and Forecast

10.0. Best Practices

11.0. Where The Big Dogs Play

12.0. What We See Ahead

13.0. Methodology

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