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電子商務的沙烏地阿拉伯市場:用戶數、主要動向、企業分析、近年發展動向 (至2026年為止的預測)

Saudi Arabia E-Commerce Market (by Segments, Payment Methods, Device Types, Average Revenue Per Users, Penetration), Users, Major Trends, Company Analysis, Recent Developments - Forecast to 2026

出版商 iGate Research Pvt Ltd 商品編碼 922906
出版日期 內容資訊 英文 112 Pages
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電子商務的沙烏地阿拉伯市場:用戶數、主要動向、企業分析、近年發展動向 (至2026年為止的預測) Saudi Arabia E-Commerce Market (by Segments, Payment Methods, Device Types, Average Revenue Per Users, Penetration), Users, Major Trends, Company Analysis, Recent Developments - Forecast to 2026
出版日期: 2020年01月22日內容資訊: 英文 112 Pages
簡介

沙烏地阿拉伯的電子商務市場預測在2026年之前會達到約240億美元。沙烏地阿拉伯王國的人口已超過3,400萬人,為GCC各國中最多。84%以上的人口居住在網路連線極快的都市。此外,沙烏地阿拉伯的年輕族群、富裕族群較多,是購買能力排名前20的富裕國家,國民的強大購買力成為促進電子商務成長的因素。

本報告調查了沙烏地阿拉伯電子商務市場,提供市場概要、部門別市場分析、預測、市佔率、成長促進因素與挑戰及主要企業檔案等體系化資訊。

第1章 執行摘要

第2章 沙烏地阿拉伯電子商務市場:消費者分析、預測

  • 市場、預測
  • 市場滲透率、預測
  • 用戶數、預測
  • ARPU、預測

第3章 沙烏地阿拉伯電子商務市場市佔率、預測

  • 市佔率、預測:部門別
  • 市佔率、預測:支付方式別
  • 市佔率、預測:裝置類型別

第4章 沙烏地阿拉伯電子商務市場、預測:部門別

  • 時尚
  • 電子設備、媒體
  • 玩具、嗜好、DIY
  • 傢俱、家電
  • 食品、個人護理

第5章 沙烏地阿拉伯電子商務市場、預測:支付方式別

  • 銀行匯款
  • 信用卡
  • 貨到付款
  • 電子錢包

第6章 沙烏地阿拉伯電子商務市場、預測:裝置類型別

  • 桌上型電腦
  • 行動裝置
  • 平板電腦

第7章 沙烏地阿拉伯電子商務市場:企業分析

  • Amazon (Souq)
  • eBay, Inc.
  • Namshi (Acquired by Emaar Malls)
  • Noon
  • Jarir Marketing (Bookstore) Company

第8章 沙烏地阿拉伯電子商務市場相關法律

第9章 沙烏地阿拉伯電子商務市場促進因素

  • 沙烏地阿拉伯的網路用戶數、滲透率增加
  • 和社會化有關的服務高度個人化
  • 政府倡議促進電子商務部門成長
  • 對電子商務及社會經濟改革的投資擴大
  • 改善數位支付選項
  • 強化物流功能
  • 年輕人口急速增加有助於該國電子商務產業成長
  • 和技術的相容性與社群媒體用戶數的增加

第10章 沙烏地阿拉伯電子商務市場:課題

  • 物流、配送的課題
  • GCC的附加價值稅 (VAT) 的影響
  • 持有線上商店的成本
  • 支付的課題
目錄

Saudi Arabia e-Commerce market is predicted to reach nearly US$ 24 Billion by 2026. The country has experienced a steady shift from offline shopping to online shopping in the recent past. Being the largest among the GCC countries, the Kingdom of Saudi Arabia has a population of over 34 Million. The population is highly urbanized as more than 84% of the country living in urbanized areas, with super-fast internet connections. With such an affluent population, Saudi Arabia is poised as an attractive market for e-Commerce offering huge potential for industry players. Moreover, Saudi Arabia has an overwhelmingly young and rich population as the country is ranked among the top 20 richest countries by spending power, the high-spending power of the country's citizens is a driving factor in the growth of e-commerce.

Realizing the potential of the e-Commerce market in the country, the Saudi Government has taken a number of steps to boost the market. The Saudi Ministry of Commerce and Investment ("MOCI") has introduced a new Electronic Commerce Law (the "E-Commerce Law"), effective as of 9th October 2019. E-commerce is recognized as one of the pillars of Saudi Arabia's Vision 2030 under the National Transformation Program and the government aims to increase the contribution of modern trade and e-commerce to 80 percent in the retail sector by 2030. Also, the Saudi Arabian government is planning an investment of over US$ 100 billion in the development of logistics infrastructure to boost ecommerce growth in the region.

By Segments - Saudi Arabia E-Commerce Market & Forecast

On the basis of segments, the Saudi Arabia e-Commerce market is dominated by the Fashion segment. Availability of international brands and presence of trending products on such online platforms with varied offers and discounts are the major factors which have driven sales of fashion products on e-commerce portals. The demand for Electronics & Media products in Saudi Arabia is increasing at a rapid pace. The ability to compare product features, search for low prices and read reviews makes the web a good fit for electronic products. The growing number of real estate development, and increasing demand for residential property along with the governmental initiatives to develop socio-economic infrastructure is driving the whole Furniture & Appliances industry in the Kingdom. Personal Care products are no more restricted to being used on special occasions, but are gaining prominence as part of women's daily regimen. Moreover, backed by growing trend of workplace gender equality in the country, the women workforce is continuously expanding, which in turn, is aiding Saudi Arabia Personal Care products market.

By Payment Methods - Saudi Arabia E-Commerce Market & Forecast

Among the various methods of payment, Cash on Delivery is the most widely used method of payment by Saudi Arabian online shoppers. However, Cards and Wallets are expected to grow at the highest rate during the forecast period. During the past few years, several wallets that operate via smartphones were launched such as Apple Pay, Mada Pay, STC Pay, and BayanPay. While, Bank transfers as a means of payment are widely used by buyers who may not have credit cards or simply prefer to transact through a bank.

By Device Types - Saudi Arabia E-Commerce Market & Forecast

In terms of devices, Mobiles are the most preferred devices for online shopping as it held maximum share of the Saudi Arabia e-Commerce market. With one of the highest smartphone penetrations in the world, Saudi consumers are looking more towards their phones for product information and purchases. As technological savviness is rapidly growing due to the high mobile and internet penetration rates, a gradual decline in shopping via desktop is being observed in Saudi Arabia e-Commerce market.

Saudi Arabia E-Commerce Market - Company Analysis

  • Amazon is opening up its exports business to enable Indian sellers on its platform to sell for the UAE and other Middle East markets.
  • Souq has raised a total of US$ 460 Million in funding over 5 rounds.
  • Namshi is set to expand to Egypt and establish a logistics base in Saudi Arabia.
  • In June 2018, eBay Inc. joined forces with Noon, an e-commerce venture to sell products online via noon.com.

iGATE RESEARCH report titled "Saudi Arabia E-Commerce Market (by Segments, Payment Methods, Device Types, Average Revenue Per Users, Penetration), Users, Major Trends, Company Analysis, Recent Developments - Forecast to 2026" provides a comprehensive assessment of the Saudi Arabia E-commerce Market.

This 112 Page report with 44 Figures and 7 Tables has been analyzed from 9 View Points:

  • 1) Saudi Arabia E-Commerce Market and Forecast (2015 - 2026)
  • 2) Saudi Arabia E-Commerce - Consumers Analysis and Forecast (2015 - 2026)
  • 3) Saudi Arabia E-Commerce Market Share and Forecast (2015 - 2026)
  • 4) By Segments - Saudi Arabia E-Commerce Market and Forecast (2015 - 2026)
  • 5) By Payment Methods - Saudi Arabia E-Commerce Market and Forecast (2015 - 2026)
  • 6) By Device Types - Saudi Arabia E-Commerce Market and Forecast (2015 - 2026)
  • 7) Saudi Arabia E-Commerce Market - Company Analysis, Recent Developments
  • 8) Saudi Arabia - New E-Commerce Law
  • 9) Saudi Arabia E-Commerce Market - Growth Drivers & Challenges

By Segments - Saudi Arabia E-Commerce Market and Forecast

  • 1. Fashion
  • 2. Electronics & Media
  • 3. Toys, Hobby & DIY
  • 4. Furniture & Appliances
  • 5. Food & Personal Care

By Payment Methods - Saudi Arabia E-Commerce Market and Forecast

  • Bank Transfers
  • Cards
  • Cash on Delivery
  • E-Wallet

By Device Types - Saudi Arabia E-Commerce Market and Forecast

  • 1. Desktop
  • 2. Mobiles
  • 3. Tablets

Saudi Arabia E-Commerce Market - Company Analysis

  • 1. Amazon (Souq)
  • 2. eBay, Inc
  • 3. Namshi (Acquired by Emaar Malls)
  • 4. Noon
  • 5. Jarir Marketing (Bookstore) Company

Data Source

iGATE RESEARCH employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports. This report is built by using data and information sourced from Proprietary Information Database, Primary and Secondary Research Methodologies, and In house analysis by iGATE Research dedicated team of qualified professionals with deep industry experience and expertise.

Research Methodologies

  • Primary Research Methodologies: Questionnaires, Surveys, Interviews with Individuals, Small Groups, Telephonic Interview, etc.
  • Secondary Research Methodologies: Printable and Non-printable sources, Newspaper, Magazine and Journal Content, Government and NGO Statistics, white Papers, Information on the Web, Information from Agencies Such as Industry Bodies, Companies Annual Report, Government Agencies, Libraries and Local Councils and a large number of Paid Databases.

Table of Contents

1. Executive Summary

2. Saudi Arabia E-Commerce Market, Consumers Analysis and Forecast (2015-2026)

  • 2.1. Saudi Arabia E-Commerce Market and Forecast
  • 2.2. Saudi Arabia E-Commerce Market Penetration and Forecast
  • 2.3. Saudi Arabia E-Commerce Users and Forecast
  • 2.4. Saudi Arabia E-Commerce Average Revenue per Users (ARPUs) and Forecast

3. Saudi Arabia E-Commerce Market Share and Forecast (2015-2026)

  • 3.1. By Segments-Saudi Arabia E-Commerce Market Share and Forecast
  • 3.2. By Payment Methods-Saudi Arabia E-Commerce Market Share and Forecast
  • 3.3. By Device Types-Saudi Arabia E-Commerce Market Share and Forecast

4. By Segments-Saudi Arabia E-Commerce Market and Forecast (2015-2026)

  • 4.1. Saudi Arabia E-Commerce-Fashion Market and Forecast
  • 4.2. Saudi Arabia E-Commerce-Electronics & Media Market and Forecast
  • 4.3. Saudi Arabia E-Commerce-Toys, Hobby & DIY Market and Forecast
  • 4.4. Saudi Arabia E-Commerce-Furniture & Appliances Market and Forecast
  • 4.5. Saudi Arabia E-Commerce-Food & Personal Care Market and Forecast

5. By Payment Methods-Saudi Arabia E-Commerce Market and Forecast (2015-2026)

  • 5.1. Saudi Arabia E-Commerce-Bank Transfers Market and Forecast
  • 5.2. Saudi Arabia E-Commerce-Cards Market and Forecast
  • 5.3. Saudi Arabia E-Commerce-Cash on Delivery Market and Forecast
  • 5.4. Saudi Arabia E-Commerce-E-Wallet Market and Forecast

6. By Device Types-Saudi Arabia E-Commerce Market and Forecast (2015-2026)

  • 6.1. Saudi Arabia E-Commerce-Desktop Market and Forecast
  • 6.2. Saudi Arabia E-Commerce-Mobiles Market and Forecast
  • 6.3. Saudi Arabia E-Commerce-Tablets Market and Forecast

7. Saudi Arabia E-Commerce Market-Company Analysis

  • 7.1. Amazon (Souq)
    • 7.1.1. Company Overview
    • 7.1.2. Global Revenue and Forecast
    • 7.1.3. Recent Developments
  • 7.2. eBay, Inc.
    • 7.2.1. Company Overview
    • 7.2.2. Global Revenue and Forecast
    • 7.2.3. Recent Developments
  • 7.3. Namshi (Acquired by Emaar Malls)
    • 7.3.1. Company Overview
    • 7.3.2. Global Revenue and Forecast
    • 7.3.3. Recent Developments
  • 7.4. Noon
    • 7.4.1. Company Overview
    • 7.4.2. Middle East Revenue and Forecast
    • 7.4.3. Recent Developments
  • 7.5. Jarir Marketing (Bookstore) Company
    • 7.5.1. Company Overview
    • 7.5.2. Global Revenue and Forecast
    • 7.5.3. Recent Developments

8. Saudi Arabia-New E-Commerce Law

9. Saudi Arabia E-Commerce Market-Growth Drivers

  • 9.1. Increasing Internet Users and Penetration in Saudi Arabia
  • 9.2. Increased Personalization of Services with Socializing Engagement
  • 9.3. Government Initiatives for Boosting E-commerce Sector
    • 9.3.1. New Electronic Commerce Law
    • 9.3.2. Saudi Arabia to Establish New E-Commerce Council
    • 9.3.3. National Transformation Program (NTP) Objectives
    • 9.3.4. Support from Authorities
    • 9.3.5. Government and Private Partnerships
  • 9.4. Growing Investment in E-Commerce and Socio-Economic Reforms
  • 9.5. Improvement in Digital Payments Options
  • 9.6. Expansion of Logistics Capabilities
  • 9.7. Fast Growing Young Population Contributes Towards E-Commerce Industry Growth in Kingdom
  • 9.8. Affinity Towards Technology and Increasing Social Media Users

10. Saudi Arabia E-Commerce Market-Challenges

  • 10.1. Logistics and Delivery Challenges
  • 10.2. Impact of Value Added Tax (VAT) in the GCC
  • 10.3. Cost of Owning an Online Store
  • 10.4. Payment Challenges

List of Figures:

  • Figure 2-1: Saudi Arabia-E-Commerce Market (Million US$), 2015-2019
  • Figure 2-2: Saudi Arabia-Forecast for E-Commerce Market (Million US$), 2020-2026
  • Figure 2-3: Saudi Arabia-E-Commerce Market Penetration (Percent), 2015-2019
  • Figure 2-4: Saudi Arabia-Forecast for E-Commerce Market Penetration (Percent), 2020-2026
  • Figure 2-5: Saudi Arabia-E-Commerce Users (Million), 2015-2019
  • Figure 2-6: Saudi Arabia-Forecast for E-Commerce Users (Million), 2020-2026
  • Figure 2-7: Saudi Arabia-E-Commerce Average Revenue Per Users (US$), 2015-2019
  • Figure 2-8: Saudi Arabia-Forecast for E-Commerce Average Revenue Per Users (US$), 2020-2026
  • Figure 4-1: Saudi Arabia E-Commerce-Fashion Market (Million US$), 2015-2019
  • Figure 4-2: Saudi Arabia E-Commerce-Forecast for Fashion Market (Million US$), 2020-2026
  • Figure 4-3: Saudi Arabia E-Commerce-Electronics & Media Market (Million US$), 2015-2019
  • Figure 4-4: Saudi Arabia E-Commerce-Forecast for Electronics & Media Market (Million US$), 2020-2026
  • Figure 4-5: Saudi Arabia E-Commerce-Toys, Hobby & DIY Market (Million US$), 2015-2019
  • Figure 4-6: Saudi Arabia E-Commerce-Forecast for Toys, Hobby & DIY Market (Million US$), 2020-2026
  • Figure 4-7: Saudi Arabia E-Commerce-Furniture & Appliances Market (Million US$), 2015-2019
  • Figure 4-8: Saudi Arabia E-Commerce-Forecast for Furniture & Appliances Market (Million US$), 2020-2026
  • Figure 4-9: Saudi Arabia E-Commerce-Food & Personal Care Market (Million US$), 2015-2019
  • Figure 4-10: Saudi Arabia E-Commerce-Forecast for Food & Personal Care Market (Million US$), 2020-2026
  • Figure 5-1: Saudi Arabia E-Commerce-Payment by Bank Transfers Market (Million US$), 2015-2019
  • Figure 5-2: Saudi Arabia E-Commerce-Forecast for Payment by Bank Transfers Market (Million US$), 2020-2026
  • Figure 5-3: Saudi Arabia E-Commerce-Payment by Cards Market (Million US$), 2015-2019
  • Figure 5-4: Saudi Arabia E-Commerce-Forecast for Payment by Cards Market (Million US$), 2020-2026
  • Figure 5-5: Saudi Arabia E-Commerce-Payment by Cash on Delivery Market (Million US$), 2015-2019
  • Figure 5-6: Saudi Arabia E-Commerce-Forecast for Payment by Cash on Delivery Market (Million US$), 2020-2026
  • Figure 5-7: Saudi Arabia E-Commerce-Payment by E-Wallet Market (Million US$), 2015-2019
  • Figure 5-8: Saudi Arabia E-Commerce-Forecast for Payment by E-Wallet Market (Million US$), 2020-2026
  • Figure 6-1: By Desktop-Saudi Arabia E-Commerce Market (Million US$), 2015-2019
  • Figure 6-2: By Desktop-Forecast for Saudi Arabia E-Commerce Market (Million US$), 2020-2026
  • Figure 6-3: By Mobiles-Saudi Arabia E-Commerce Market (Million US$), 2015-2019
  • Figure 6-4: By Mobiles-Forecast for Saudi Arabia E-Commerce Market (Million US$), 2020-2026
  • Figure 6-5: By Tablets-Saudi Arabia E-Commerce Market (Million US$), 2015-2019
  • Figure 6-6: By Tablets-Forecast for Saudi Arabia E-Commerce Market (Million US$), 2020-2026
  • Figure 7-1: Amazon (Souq.com)-Global Revenue (Million US$), 2014-2019
  • Figure 7-2: Amazon (Souq)-Forecast for Global Revenue (Million US$), 2020-2026
  • Figure 7-3: eBay, Inc.-Global Revenue (Million US$), 2015-2019
  • Figure 7-4: eBay, Inc.-Forecast for Global Revenue (Million US$), 2020-2026
  • Figure 7-5: Namshi-Global Revenue (Million US$), 2015-2019
  • Figure 7-6: Namshi-Forecast for Global Revenue (Million US$), 2020-2026
  • Figure 7-7: Noon-Middle East Region Revenue (Million US$), 2017-2019
  • Figure 7-8: Noon-Forecast for Middle East Region Revenue (Million US$), 2020-2026
  • Figure 7-9: Jarir Marketing Company-Global Revenue (Million US$), 2014-2019
  • Figure 7-10: Jarir Marketing Company-Forecast for Global Revenue (Million US$), 2020-2026
  • Figure 9-1: Saudi Arabia-Number of Smartphone Users (Million), 2017-2019
  • Figure 9-2: Saudi Arabia-Forecast for Number of Smartphone Users (Million), 2020-2023

List of Tables:

  • Table 3-1: By Segments-Saudi Arabia E-Commerce Market Share (Percent), 2015-2019
  • Table 3-2: By Segments-Forecast for Saudi Arabia E-Commerce Market Share (Percent), 2020-2026
  • Table 3-3: By Payment Methods-Saudi Arabia E-Commerce Market Share (Percent), 2015-2019
  • Table 3-4: By Payment Methods-Forecast for Saudi Arabia E-Commerce Market Share (Percent), 2020-2026
  • Table 3-5: By Device Types-Saudi Arabia E-Commerce Market Share (Percent), 2015-2019
  • Table 3-6: By Device Types-Forecast for Saudi Arabia E-Commerce Market Share (Percent), 2020-2026
  • Table 7-1: Souq.com-Funding Raised (Million US$)
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