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市場調查報告書

全球行動應用程式內及遊戲中的廣告市場預測(2020年∼ 2024年)

Worldwide Mobile In-App and In-Game Advertising Forecast, 2020-2024

出版商 IDC 商品編碼 980250
出版日期 內容資訊 英文 46 Pages
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全球行動應用程式內及遊戲中的廣告市場預測(2020年∼ 2024年) Worldwide Mobile In-App and In-Game Advertising Forecast, 2020-2024
出版日期: 2020年12月30日內容資訊: 英文 46 Pages
簡介

除了付費應用銷售和應用內支出外,遊戲內和應用內廣告仍然是重要的額外收入來源。成長速度持續超過整個經濟的幾倍,儘管爆發了COVID-19,但幾乎沒有放緩的跡象。

本報告提供全球行動App內廣告及遊戲中的廣告市場相關調查,根據地區和廣告格式的支出預測開發者/發布者的付款。還有對技術供應商的建議,主要企業分析,市場趨勢等系統性資訊。

IDC的市場預測圖

摘要整理

對技術供應商的建議

市場預測

  • 全球市場
    • COVID-19大流行的行動應用程式、遊戲的生態系統的影響
      • 超級休閒手機遊戲維持趨勢
      • 主要的廣告網路與主要的遊戲中的廣告格式
      • 用戶的隱私相關疑慮和Apple的IDFA的變更可能性
      • 不要追逐瀑布
    • 附加的廣告技術
  • 北美
  • 西歐
  • 含日本的亞太地區
  • 其他地區

市場情形

  • 成長要素及阻礙因素
    • 成長要素
      • COVID-19大流行
      • 5G設備與網路技術
    • 阻礙因素
      • Apple廢止IDFA
      • 行動應用程式的安裝與廣告詐騙
  • 主要的市場趨勢
  • 上次預測後的變更點

市場定義

調查方法

相關調查

目錄
Product Code: US46349420

This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by ad format. Mobile advertising revenue is also broken out by major type, format, and mobile operating system at a global level. Direct mobile game spending and the share of in-game ad revenue that is paid out to mobile game developers/publishers is additionally broken out by four geographic regions: North America, Western Europe, Asia/Pacific, and a combined the rest of the world (ROW) region.This forecast also sizes and forecasts spending on SSPs and DSPs supporting mobile display and video advertising: mobile display and video browser-based in-app advertising and mobile display and video in-app and in-game advertising."Mobile in-game and in-app advertising remains an important additional revenue stream on top of paid app sales and in-app spending, one that continues to grow at multiple times the speed of the overall economy, and it's showing few signs of slowing down despite the COVID-19 pandemic," said Karsten Weide, IDC's program VP of Media and Entertainment.

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • Worldwide
    • Mobile App and Game Ecosystem Effects of the COVID-19 Pandemic
      • Hyper-Casual Mobile Games Keep Trending
      • Leading Ad Networks and Major In-Game Ad Formats
      • User Privacy Concerns and Apple's Likely IDFA Changes
      • Don't Go Chasing Waterfalls
    • Additional Advertising Tech
  • North America
  • Western Europe
  • Asia/Pacific Including Japan
  • Rest of World

Market Context

  • Drivers and Inhibitors
    • Drivers
      • The COVID-19 Pandemic
      • 5G Devices and Network Tech
    • Inhibitors
      • Apple's Removal of IDFA
      • Mobile App Install and Ad Fraud
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research