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市場調查報告書

加拿大的收費OTT影片服務的用戶與交易客戶的預測(2020年∼2024年)

Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2020-2024

出版商 IDC 商品編碼 980232
出版日期 內容資訊 英文 15 Pages
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加拿大的收費OTT影片服務的用戶與交易客戶的預測(2020年∼2024年) Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2020-2024
出版日期: 2020年12月30日內容資訊: 英文 15 Pages
簡介

繼大企業2019年的進入,OTT影片市場參與企業,獲得鞏固其在加拿大在家工作者的生活中的地位的獨特機會。受到全球大流行,居家限制和前所未有的經濟措施的影響,2020年對於OTT視頻市場仍然取得了豐碩的成果。

雖然這個機會是偶然的賞物,不過,為了維持新鮮的內容程式庫的壓力與其相關的成本,內容追逐者和節約家有伴隨風險的可能性。

本報告提供加拿大的收費OTT影片服務市場的相關調查,市場趨勢和預測,成長及阻礙因素等資訊。

IDC市場預測圖

摘要整理

科技供應商的建議

市場預測

  • OTT視訊服務用戶和交易客戶
  • 收費OTT視訊服務訂閱
  • 收費的交易OTT視訊服務客戶

市場的狀況

  • 成長要素與阻礙因素
    • 成長要素
      • OTT視訊2.0-混合消費模式
      • 內容的獨佔性且廣泛的目錄
      • 外出禁止令
    • 阻礙因素
      • 由於內容追蹤和訂閱疲勞造成客戶解除服務契約(客戶流失)
      • COVID-19經濟混亂
      • 內容的權利與服務的提供
  • 主要的市場趨勢
  • 自上次預測後的變更

市場定義

  • 調查手法

相關調查

目錄
Product Code: CA45659320

This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors."Following a 2019 year of big-name entrants, OTT video market participants were offered a unique opportunity to solidify their presence in the lives of stay-at-home Canadians. Marred by a global pandemic, stay-at-home restrictions, and unprecedented economic measures, the year 2020 has somehow still turned fruitful for the OTT video market," says Manish Nargas, senior analyst for Consumer Services and Mobility. "While this opportunity is god sent in many ways, the added pressure to maintain fresh content libraries (and the associated costs in doing so), not to mention, the risks of being churned by content chasers and tight wads make for a very exciting market narrative."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • OTT Video Service Subscribers and Transactional Clients
  • Paid OTT Video Services Subscriptions
  • Paid Transactional OTT Video Services Clients

Market Context

  • Drivers and Inhibitors
    • Drivers
      • OTT Video 2.0 - Hybrid Consumption Models
      • Exclusive and Extensive Catalogue of Content
      • Stay-at-Home Restrictions
    • Inhibitors
      • Content Chasing + Subscription Fatigue = Churn
      • COVID-19 and Economic Turmoil
      • Content Rights and Service Offerings
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • Methodology

Related Research