產品資訊管理及聯合應用的預測(2020年∼2024年)

透過COVID-19，在數位流通管道上進行的商務總量更大，對於賣方而言，要進行競爭，產品訊息管理和聯合應用程式比以往任何時候都更加重要。

在未來五年中，隨著市場的復甦以及商人適應更加數位化驅動的經濟，準確而引人注目的產品訊息將成為進行數位化轉型以在整個客戶旅程中贏得客戶的戰略重點。

本報告提供全球產品資訊管理及聯合應用市場的相關調查，市場趨勢和預測，成長及阻礙因素等資訊。

IDC市場預測圖

摘要整理

科技供應商的建議

市場預測

市場的狀況

• 成長要素與阻礙因素
  • 成長要素
    • 流通管道爆炸
    • 地域擴張
    • 數位貿易的加速
  • 阻礙因素
    • 自製PIMS應用
    • 景氣低迷
• 主要市場趨勢
• 上次預期後的變更

市場定義

調查手法

相關調查

This IDC study provides a forecast for the worldwide product information management and syndication applications market through 2024 by cloud versus on-premises deployments and by global regions. The product information management and syndication applications market is forecast to grow at a swift pace but is expected to see moderate impacts from the COVID-19 crisis, which will damper growth in the short term before the market gets back to previous growth rates."Accelerated by COVID-19, a larger share of total commerce is being conducted on digital channels, making product information management and syndication applications more essential than ever for sellers to compete," says Jordan Jewell, research manager, Digital Commerce and Enterprise Applications at IDC. "Over the next five years, as the market recovers and merchants adapt to a more digitally driven economy, accurate and compelling product information will be a strategic focus in their digital transformation efforts to win over customers across the customer journey."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

• Drivers and Inhibitors
  • Drivers
    • Channel Explosion
    • Geographic Expansion
    • Digital Commerce Acceleration
  • Inhibitors
    • Homegrown PIMS Applications
    • Economic Downturn
• Significant Market Developments
• Changes from Prior Forecast

Market Definition

Methodology

Related Research