市場調查報告書
商品編碼
974194

顧客通訊管理 (CCM) 軟體的全球市場的預測:2020年∼2024年

Worldwide Customer Communications Management Software Forecast, 2020-2024: COVID-19 Thwarts Expansion Momentum

出版日期: | 出版商: IDC | 英文 15 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

本報告提供全球顧客通訊管理 (CCM) 軟體市場相關調查分析,2019年的市場規模,至2024年的5年預測相關的系統性資訊。

IDC的市場預測值

摘要整理

對技術供應商的建議

市場預測

市場情形

  • 促進因素及阻礙因素
    • 促進因素
      • 轉移到雲端
      • LOB應用程式的AI
      • 數位企業
    • 阻礙因素
      • COVID-19的影響
      • ROI主導的產品擴大
  • 重要的市場趨勢
  • 上次預測後的變更

市場定義

調查手法

相關調查

目錄
Product Code: US47000420

This IDC study provides the market size of the worldwide customer communications management market in 2019 and a five-year forecast through 2024 by geographic region and deployment type. It includes adjustments due to the impact of COVID-19 on forecasts through 2024. This document updates the market forecast included in Worldwide Customer Communications Management Software Forecast, 2019-2023 (IDC #US45394019, August 2019)."The adoption of customer communications management software, especially interactive communication deployed in the cloud, was on a positive trajectory prior to the COVID-19 impacts in 2020," according to Marci Maddox, research director, IDC's Enterprise Content Strategies research program. "Despite setbacks, organizations will adopt a broader cloud-first CCM strategy to future proof business continuity and the ability to communicate with internal and external audiences in times of crisis. COVID-19 exposed the need for consistent, timely, and channel-aware communications, designed collaboratively across hybrid work environments and reimagined in new contactless forms."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Shift to Cloud
      • AI in Line-of-Business Apps
      • Digital Enterprise
    • Inhibitors
      • Impacts of COVID-19
      • ROI-Driven Product Expansion
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

  • Historical and Forecast Market Values and Exchange Rates

Related Research