市場調查報告書

美國的OTT視訊服務供應商的推動因素氣壓計(2020年第3季)

U.S. OTT Video Service Provider Momentum Barometer, 3Q20

出版商 IDC 商品編碼 954941
出版日期 內容資訊 英文 10 Pages
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美國的OTT視訊服務供應商的推動因素氣壓計(2020年第3季) U.S. OTT Video Service Provider Momentum Barometer, 3Q20
出版日期: 2020年08月20日內容資訊: 英文 10 Pages
簡介

在2020年第3季中間,美國的OTT視訊市場整體的推動力變強。由於COVID-19大流行造成的娛樂受限,電影院的封閉和實況運動的(最近的)復活在消費者之間的OTT視訊內容的人氣持續。主要服務供應商獲得顧客購買傾向率,新的服務開始增加氣勢,能認為該市場前景強勁。

本報告提供美國的大型Over-the-Top(OTT)串流視訊服務供應商全體的目前市場推動因素估價,各供應商與市場整體主要發展,趨勢等資訊。

執行概述

新的市場開發、動態

  • 概況
  • 2020年第3季的OTT視訊服務供應商的推動力氣壓計
      • Netflix
      • Disney+
      • HBO Max
      • Peacock
      • Amazon Prime, Hulu, and YouTube TV
      • Apple TV+
      • CBS All Access
  • 值得注意的趨勢

對服務供應商的建議

參考資料

  • 相關調查
  • 摘要
目錄
Product Code: US46371520

This IDC Market Perspective provides an assessment of the current market momentum seen across the leading U.S. over-the-top (OTT) streaming video service providers. Services include on-demand OTT offerings and virtual pay TV services known as virtual multichannel video programming distributors (vMVPDs). Momentum is categorized as strong, neutral, or weak. Key developments for each provider and the market as a whole are discussed."Midway through the third quarter of 2020, momentum across the U.S. OTT video market is strong. Consumers continue to flock to OTT video content amid the COVID-19 pandemic and limited entertainment options underscored closure of movie theaters and the (only recent) return of live sports. The outlook for the market is strong as leading service providers capture mindshare and new services begin to gain momentum." - Greg Ireland, research director, TV and OTT Video at IDC

Executive Snapshot

New Market Developments and Dynamics

  • Overview
  • 3Q20 OTT Video Service Provider Momentum Barometer
    • Strong Momentum
      • Netflix
      • Disney+
    • Neutral Momentum
      • HBO Max
      • Peacock
      • Amazon Prime, Hulu, and YouTube TV
      • Apple TV+
      • CBS All Access
    • Weak Momentum
  • Trends to Watch

Advice for the Services Provider

Learn More

  • Related Research
  • Synopsis