市場調查報告書

客戶數據平台的全球市場預測(更新:2020-2024):憑藉COVID-19,市場規模在未來五年將縮減至30億美元

Worldwide Customer Data Platform Forecast Update, 2020-2024: COVID-19 Cuts $3.0 Billion Over Five Years

出版商 IDC 商品編碼 953870
出版日期 內容資訊 英文 10 Pages
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客戶數據平台的全球市場預測(更新:2020-2024):憑藉COVID-19,市場規模在未來五年將縮減至30億美元 Worldwide Customer Data Platform Forecast Update, 2020-2024: COVID-19 Cuts $3.0 Billion Over Five Years
出版日期: 2020年08月10日內容資訊: 英文 10 Pages
簡介

在過去的五年中,客戶數據平台(CDP)市場的複合年增長率已下降了近一半,市場規模已縮減至30億美元。此外,由於新的冠狀病毒感染(COVID-19)的傳播,預計會進一步停滯。結果,擔心無法應對這種情況的中小型供應商將最終陷入商業危機,並將繼續出售公司,裁員和關閉公司。

在此報告中,根據新的冠狀病毒感染性疾病(COVID-19)的傳播,對全球客戶數據平台(CDP)市場的趨勢展望進行了製表並再次進行了測量。

IDC市場預測圖

執行摘要

對技術供應商的建議

市場預測

市場情況

  • 增長因素和障礙
    • 主持人
      • 主要供應商進入市場
      • 增加客戶數據的價值
      • 身份,隱私,合規
    • 抑制因子
      • 新冠狀病毒感染(COVID-19)的影響
      • 財務可行性
  • 主要市場趨勢
  • 與之前的預測相比發生的變化

市場定義

調查方法

  • 過去和將來的市場監管數據和匯率

相關調查

目錄
Product Code: US46704820

This IDC study updates IDC's pre-COVID-19 forecast of the CDP market. The five-year CAGR was reduced by more than half, and the cumulative market value over the forecast period was reduced by $3.0 billion."The global economic slowdown caused by the COVID-19 pandemic has dramatically reduced our forecast for CDP solutions," said Gerry Murray, director, Marketing and Sales Technology Research at IDC. "We originally expected CDP market CAGR in the 20% range, now it's only about 10%. That results in a loss of $3.0 billion in revenue over the forecast period and puts smaller vendors in jeopardy depending on their funding and market focus. We expect to see a number of pivots, acquisitions, staff reductions, and business closures involving players that are not well positioned to survive against lower spending and increased competition."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Major Vendors Enter Market
      • Customer Data Value Grows
      • Identity, Privacy, and Compliance
    • Inhibitors
      • The Impact of COVID-19
      • Financial Viability
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

  • Historical and Forecast Market Values and Exchange Rates

Related Research