市場調查報告書

軟體虛擬數位銷售的購買者分析

Software Buyer Insights for Selling Virtually and Digitally

出版商 IDC 商品編碼 952464
出版日期 內容資訊 英文 12 Pages
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價格
軟體虛擬數位銷售的購買者分析 Software Buyer Insights for Selling Virtually and Digitally
出版日期: 2020年07月30日內容資訊: 英文 12 Pages
簡介

隨著新型冠狀病毒感染疾病(COVID-19)的大流行疫情,在虛擬環境銷售軟體的策略有重要的意義。軟體供應商,不僅強化技術和服務,必須著重支援在遠端環境評估、購買、管理企業應用的客戶的方策。

本報告提供COVID-19對IT支出的影響所實施的一連串的調查(從2000年6月4日到6月15日與從6月22日到7月6日實施)之一,購買調查、評估、購買、實行、管理等軟體的5個階段的主要差異化要素等相關分析。

為了調查

執行概述

市場新動向和動態

  • 虛擬買主旅程
    • 調查與評估
      • 經營幹部和事業部門
      • IT買主
    • 購買
      • 數位貿易
      • 價格與契約
    • 實行與管理

科技供應商的建議

參考資料

  • 相關調查
  • 主旨
目錄
Product Code: US46719720

This IDC Market Perspective explores strategies and tactics for selling software virtually now that it is the primary purchasing method due to the COVID-19 pandemic. IDC's sixth and seventh COVID-19 Impact on IT Spending Surveys (conducted from June 4 to June 15 and from June 22 to July 6, 2020) delve into IT buyer expectations of vendors and key differentiators during the five stages of the virtual buyer journey: exploration, evaluation, purchase, implementation, and management. With organizations ready to buy new software, vendors must effectively educate, engage, sell, and deliver remotely."Overall, IT purchase decision makers have high expectations for technology vendors when it comes to virtual selling, with few key areas for differentiation," says Juliana Beauvais, research manager, Enterprise Applications, at IDC. "Software vendors need to promote technology and services capabilities as well as highlight any unique ways in which they are helping customers digitally and remotely evaluate, purchase, and manage enterprise applications."

Executive Snapshot

New Market Developments and Dynamics

  • Virtual Buyer Journey
    • Exploration and Evaluation
      • Executives and Line of Business
      • IT Buyers
    • Purchase
      • Digital Commerce
      • Pricing and Contracts
    • Implementation and Management

Advice for the Technology Provider

Learn More

  • Related Research
  • Synopsis