市場調查報告書

廣告軟體的全球市場:2020年-2024年

Worldwide Advertising Software Forecast, 2020-2024

出版商 IDC 商品編碼 952429
出版日期 內容資訊 英文 11 Pages
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廣告軟體的全球市場:2020年-2024年 Worldwide Advertising Software Forecast, 2020-2024
出版日期: 2020年07月31日內容資訊: 英文 11 Pages
簡介

全球廣告軟體市場,面臨著由於新型冠狀病毒感染疾病(COVID-19)的大流行疫情造成整體的廣告支出減少的事態。可是,因為關注能用較少支出取得大成果的自動化技術的企業也增加,預計今後對廣告相關的技術的支出增加。在廣告軟體中,有廣告交易平台,廣告伺服器,廣告檢驗軟體,歸因軟體,資料管理平台(DMP),需求端平台(DSP),動態廣告,創新最佳化平台(DCO),搜尋引擎行銷軟體(SEM),社群廣告軟體,供應端平台(SSP)等。

本報告提供全球廣告軟體市場調查,對技術供應商的建議,市場預測和趨勢分析等資訊。

IDC市場預測圖

摘要整理

對技術供應商的建議

市場預測

市場的狀況

  • 成長促進因素及阻礙因素
    • 促進因素
      • 數位廣告支出
      • 廣告和行銷的自動化
      • 資料
      • 隱私
    • 阻礙因素
      • 產業重組與Walled Garden
      • COVID-19的影響
  • 市場的重要動向
  • 舊版後的預測變化

市場定義

調查手法

相關調查

目錄
Product Code: US45379620

This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific region excluding Japan (APEJ), and Latin America (LA). Focusing mostly on the U.S. market, this study analyzes the current state of the major advertising software segments, including ad exchanges, ad servers, ad verification software, attribution software, data management platforms (DMPs), demand-side platforms (DSPs), dynamic creative optimization platforms (DCO), search engine marketing software (SEM), social advertising software, and supply-side platforms (SSPs)."Even though the COVID-19 crisis will decrease overall ad spending in 2020, I expect an increase in spending on advertising technology because CMOs will turn to automation to accomplish more with less," said Karsten Weide, VP for Media and Entertainment at IDC.

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Digital Advertising Spending
      • Advertising and Marketing Automation
      • Data
      • Privacy
    • Inhibitors
      • Consolidation and Walled Gardens
      • Impact of COVID-19
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research