市場調查報告書

全球和美國數位代理服務市場:2020-2024

Worldwide and U.S. Digital Agency Services Forecast, 2020-2024

出版商 IDC 商品編碼 952425
出版日期 內容資訊 英文 18 Pages
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價格
全球和美國數位代理服務市場:2020-2024 Worldwide and U.S. Digital Agency Services Forecast, 2020-2024
出版日期: 2020年07月29日內容資訊: 英文 18 Pages
簡介

儘管出現了新的冠狀病毒感染(COVID-19),但數位代理服務市場預計將繼續穩定增長。企業和公共機構正在優先考慮在技術和服務上的支出,以幫助他們更好地瞭解,吸引和服務其客戶和公民,而數位代理商服務提供商則致力於區分其客戶。為了幫助發現新的收入來源,我們正在尋求提供能夠快速獲得投資回報並衡量投資回報的服務。

該報告調查了全球和美國的數位代理服務市場,並為技術供應商,市場預測和趨勢分析提供了建議。

IDC市場預測圖

執行摘要

對技術供應商的建議

市場預測

  • 按服務領域和細分市場的世界市場預測
    • 按服務類別劃分的數位代理商服務支出
    • 按部門劃分的數位代理項目服務支出
    • 按部門劃分的數位代理商託管服務支出
  • 美國市場服務線和細分市場預測
    • 按服務線劃分的數位代理商服務預測
    • 按部門劃分的數位代理服務預測

市場情況

  • 增長促進因素和阻礙因素
    • 促進要因
      • COVID-19:客戶對差異化和增長的需求
      • 對客戶體驗的期望不斷提高
    • 抑制因子
      • COVID-19:經濟不確定性,需求抑制,行為變化
      • 經濟衰退和政治不確定性
  • 重要的市場動向
    • COVID-19造成混亂和新的可能性
    • 收購利基代理
    • 客戶將內部營銷/廣告業務的一部分轉移到內部
  • 與先前版本相比的預測變化

市場定義

  • 數位代理服務的分類

調查方法

相關調查

目錄
Product Code: US45198220

This IDC study examines the market for digital agency services globally for 2020-2024."Demand for digital agency services will remain strong in the next five years compared with mainstream business, despite taking a hit from the COVID-19 pandemic," said Douglas Hayward, research director for Digital Strategy Consulting and Agency Services at IDC. "While there may be less money to spend on services, particularly those that are discretionary services, enterprises and public bodies will prioritize spend on technologies and services that help them understand, engage with, and serve customers and citizens better. But to stay close to their clients, digital agency services providers must help clients differentiate themselves and find new revenue streams, and more than ever they must provide services with fast payback times and high measurable return on investment."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • Worldwide Forecasts by Service Line and Segment
    • Worldwide Digital Agency Services Spending by Service Line
    • Worldwide Digital Agency Project Services Spending by Segment
    • Worldwide Digital Agency Managed Services Spending by Segment
  • U.S. Forecasts by Service Line and Segment
    • U.S. Digital Agency Services Forecasts by Service Line
    • U.S. Digital Agency Services Forecasts by Segment

Market Context

  • Drivers and Inhibitors
    • Drivers
      • COVID-19: Clients' Need for Differentiation and Growth
      • Continued Growth in Expectations of Customer Experience
    • Inhibitors
      • COVID-19: Economic Uncertainty, Demand Suppression, and Behavioral Change
      • Economic Downturn and Political Uncertainty
  • Significant Market Developments
    • COVID-19 Causes Havoc, But It Brings Possibilities, Too
    • Niche Acquisitions of Agencies Continue
    • Clients Selectively In-House Some Marketing/Advertising Activities
  • Changes from Prior Forecast

Market Definition

  • Digital Agency Services Taxonomy

Methodology

Related Research