市場調查報告書

數字化轉型用例分類法(2020年):款待,餐飲,旅行體驗

IDC's Worldwide Digital Transformation Use Case Taxonomy, 2020: Experiential Hospitality, Dining, and Travel

出版商 IDC 商品編碼 948664
出版日期 內容資訊 英文 38 Pages
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數字化轉型用例分類法(2020年):款待,餐飲,旅行體驗 IDC's Worldwide Digital Transformation Use Case Taxonomy, 2020: Experiential Hospitality, Dining, and Travel
出版日期: 2020年07月06日內容資訊: 英文 38 Pages
簡介

熱情好客的公司和旅行社正致力於改善與客人的數字互動,因此他們繼續關注數字化轉型的持續發展。根據IDC的CIO情緒調查,公司在製定和實施其數字戰略方面仍然面臨重大挑戰。該分類法旨在提供戰略重點路線圖,以便可以有效地利用技術來實現業務和客戶目標。

該報告調查了數字轉換用例分類法,並重點介紹了酒店業中最突出的數字化用例。

IDC世界數字轉換分類法

2020年數字化轉型分類的變化

分類概述

  • 瞭解和使用

定義

  • 招待,食物和旅行
    • 旅行
    • 住宿
    • 事件管理
    • 食品/飲料
    • 休閒娛樂
  • 數字使命:款待,餐飲,旅行體驗
    • 全渠道訂購和分銷
    • 互聯之旅體驗
    • 數字客戶參與
    • 優化數字供應鏈
    • 運營規模和敏捷性

參考資料

  • 相關研究
  • IDC數字化轉型支出指南
  • 摘要
目錄
Product Code: US46168920

This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, and new technologies along the digital transformation journey. The tables in this document provide insight into the many areas of hotel, restaurant, and travel business processes that organizations should put on their road map. This document defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.Dorothy Creamer, senior research analyst, Hospitality and Travel Digital Transformation Strategies, IDC Retail Insights, says, "As hospitality and travel organizations focus on improving digital engagement with guests, they continue to focus on digital transformation for the enterprise as it is continually evolving. According to IDC's CIO Sentiment Survey, organizations continue to face significant challenges in developing and implementing a digital strategy. This taxonomy is designed to provide a road map of strategic priorities to enable the effective and efficient use of technology to deliver on operational and customer-facing objectives."

IDC's Worldwide Digital Transformation Taxonomy

Digital Transformation Taxonomy Changes for 2020

Taxonomy Overview

  • Understanding and Using IDC's Digital Transformation Taxonomy

Definitions

  • Hospitality, Dining, and Travel
    • Travel
    • Lodging
    • Event Management
    • Food and Beverage
    • Recreation and Entertainment
  • Digital Mission: Experiential Hospitality, Dining, and Travel
    • Omni-Channel Ordering and Distribution
      • Frictionless Ordering and Fulfillment
      • Secure Omni-Channel Operations
      • Intelligent and Optimized Reservations
    • Connected Journey and Experience
      • Experiential Service Ecosystem
      • Connected Guest/Passenger Experience
      • Next-Gen Customer Care
    • Digital Customer Engagement
      • Customer Engagement Analytics
      • Hyper-Personalized Engagement
      • Next-Gen Loyalty and Rewards
    • Digital Supply Chain Optimization
      • Optimized Supply Network
      • Optimized Fulfillment Operations
      • Supply Chain Transparency
    • Operational Scale and Agility
      • Mobile Enterprise and Operations
      • Connected Workforce
      • Profitability Optimization
      • Agile Infrastructure

Learn More

  • Related Research
  • IDC Digital Transformation Spending Guide
  • Synopsis