市場調查報告書

全球智能手機市場:最新預測,2020-2024

Worldwide Smartphone Forecast Update, 2020-2024

出版商 IDC 商品編碼 947152
出版日期 內容資訊 英文 21 Pages
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全球智能手機市場:最新預測,2020-2024 Worldwide Smartphone Forecast Update, 2020-2024
出版日期: 2020年06月30日內容資訊: 英文 21 Pages
簡介

在全球智能手機市場中,總出貨量將從2019年的13.7億台減少至2020年的12.10億台,下降11.9%,但此後將開始增加,到2024年將增加到14台。預計將達到8.8億台,2020年至2024年的複合年增長率預計為1.5%。新型冠狀病毒傳染病(COVID-19)的大流行正在對各種供應鏈問題產生不利影響,並嚴重降低了關鍵市場的需求。在這段時間裡,消費者將注意力轉移到保持健康的基本要素上,遠離智能手機,並期望繼續在遠程工作和遠程教育上花費更多,為年底購物季推出新產品。也會受到影響。

此報告調查了全球智能手機市場,並提供了有關向技術供應商的建議,市場預測和市場趨勢的信息。

市場預測圖

執行摘要

對技術供應商的建議

市場預測

  • 操作系統預測
    • Android
    • iOS
    • 其他
  • 比較預測:智能手機與功能手機之間的比較
    • 功能電話
    • 智能手機
  • 區域預報
  • 智能手機平均售價預測

市場趨勢

  • 增長促進因素和阻礙因素
    • 促進要因
      • 大的屏幕尺寸
      • 5G手機
    • 抑制因素
      • 供應鏈
      • COVID-19
      • 業務
  • 重要的市場動向
    • 引入新產品的間隔時間更長
  • 與先前版本相比的預測變化
    • 北美
    • 亞太地區
    • 拉丁美洲
    • 中東歐,中東和非洲
    • 西歐

市場定義

  • 功能電話
  • 智能手機
  • 平板手機

調查方法

  • 主要材料
  • 次要材料
    • IDC全球手機市場季度追蹤報告

相關調查

目錄
Product Code: US46555420

This IDC study presents the updated five-year forecast for smartphone shipments worldwide by operating system. The worldwide smartphone market will reach a total of 1.21 billion units shipped in 2020, down 11.9% from the 1.37 billion units shipped in 2019. From there, shipments will reach 1.48 billion units in 2024, the final year of our forecast period, resulting in a CAGR of 1.5%."The negative impact on the smartphone market due to the COVID-19 pandemic has IDC further decreasing our smartphone forecast due to both supply chain issues and more importantly weakened demand in key markets," said Anthony Scarsella, research manager with IDC's Worldwide Quarterly Mobile Phone Tracker. "As consumers focus more on health and combating this pandemic in the coming months, interest has shifted away from their next smartphone purchase and more toward essential goods in the near term. Moreover, an increase in consumer spend around both work from home and education (remote learning) heading into the fall will also harm refresh rates in many markets heading into the holiday season."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • Forecast by Operating System
    • Android
    • iOS
    • Other
  • Forecast Comparison: Smartphones Versus Feature Phones
    • Feature Phones
    • Smartphones
  • Forecast by Region
  • Smartphone ASP Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Larger Screen Sizes
      • 5G Handsets
    • Inhibitors
      • Supply Chain
      • COVID-19
      • Economy
  • Significant Market Developments
    • Refresh Rates Continue to Lengthen
  • Changes from Prior Forecast
    • North America
    • Asia/Pacific
    • Latin America
    • CEMA
    • Western Europe

Market Definition

  • Feature Phone
  • Smartphone
  • Phablet

Methodology

  • Primary Data Sources
  • Secondary Sources
    • IDC's Worldwide Quarterly Mobile Phone Tracker

Related Research