市場調查報告書

IDC觀點:移動商務推動印度零售業態的速度和規模

IDC Perspective: Driving Speed and Scale Through mCommerce in the Indian Retail Landscape

出版商 IDC 商品編碼 947105
出版日期 內容資訊 英文 19 Pages
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價格
IDC觀點:移動商務推動印度零售業態的速度和規模 IDC Perspective: Driving Speed and Scale Through mCommerce in the Indian Retail Landscape
出版日期: 2020年07月02日內容資訊: 英文 19 Pages
簡介

關於未來動盪的概念在零售業中更為重要。大多數客戶在下訂單,在社交媒體上發佈以及與品牌互動時都使用智能手機。 借助mCommerce,您不僅可以在客戶方便時結識客戶,而且可以隨時隨地輕鬆購物和付款。 長期以來,MobileFirst作為一種策略一直是印度各種形式和規模的零售商的默認業務模型。但是,根據他們的人口統計和社會差異,這些零售商中的每一個的移動遷移方法都會略有不同。然而,智能手機推動的商業的一個關鍵組成部分仍然是印度零售業中所有零售商所共有的。移動商務是為企業實施移動優先策略的最基本起點。在非接觸式經濟的背景下,印度零售商需要比以往更多地轉移其業務對這個平台的依賴。

本報告調查了印度零售市場的最新發展,特別是移動電子商務,移動電子商務如何成為關鍵的戰略優勢,市場趨勢,市場動態以及匯總了有關信息,例如針對技術購買者的建議。

執行摘要

概述

  • 關於移動商務
  • 各個子行業的移動電子商務
  • 考慮使用移動電子商務的原因
  • 移動企業
  • 超個人化參與
  • 無縫,無摩擦的商業
  • 下一代客戶服務
  • 客戶速度
  • 零售商規模
  • 業務重組
  • 增長因素和障礙
    • 生長因子
      • 智能手機的普及
      • 互聯網的傳播
      • 在手機上花費的時間
      • 社交媒體
      • IDC的觀點:移動電子商務的增長因素
    • 抑制因素
      • 互聯網連接
      • 渠道網絡和實現
      • 網路安全
      • 語言障礙
      • IDC的觀點:移動商務挑戰
  • 移動電子商務執行的技術推動力和用例路線圖
    • 人工智能
      • 聊天機器人
      • 產品推薦
    • 增強型/虛擬現實
    • 大數據與分析
    • 物聯網

對技術買家的建議

參考資料

  • 相關研究
  • 摘要
目錄
Product Code: AP44626619

Everyone has heard that the future is mobile. However, in retail, this notion even has a larger significance with most customers living their lives on their smartphones while also ordering, posting on social media, and interacting with a brand through the use of these same smartphones. mCommerce closes the gap not only in meeting these customers at their own place of convenience, but also in offering them the ease of shopping and paying anywhere and anytime. This report paints a picture of how mcommerce will become a key strategic prerogative in every retailer's business arsenal to target better and achieve a larger share of mind with their customers while building their brand on mobile.Mobile first as a strategy has been long deemed as the default business model for retailers of all shapes and sizes in India. However, the way one goes mobile differs ever so slightly for each of these retailers based on their respective countries' demographics and social nuances. But there is one key element of commerce, driven through smartphones, which remains a constant denominator for all retailers across the Indian retail landscape. mCommerce is the most foundational starting point of bringing a business' mobile-first strategy to life. Indian retailers will have to pivot their business dependence on this platform more than ever in the context of a contactless/no-touch economy.

Executive Snapshot

Situation Overview

  • What Is mCommerce?
  • mCommerce in Different Subindustries
  • Why Consider mCommerce?
  • Mobile Enterprise
  • Hyperpersonalized Engagement
  • Seamless and Frictionless Commerce
  • Next-Generation Customer Care
  • Speed for Customers
  • Scale for Retailers
  • Restructuring the Business
  • Drivers and Inhibitors
    • Drivers
      • Smartphone Penetration
      • Internet Penetration
      • Time Spent on Mobile
      • Social Media
  • IDC'S Take on the Drivers for mCommerce
    • Inhibitors
      • Internet Connectivity
      • Channel Network and Fulfillment
      • Cybersecurity
      • Language Barrier
  • IDC's Take on the Challenges for mCommerce
  • Technology Enablers and Use Case Road Map for mCommerce Execution
    • Artificial Intelligence
      • Chatbots
      • Product Recommendations
    • Augmented/Virtual Reality
    • Big Data and Analytics
    • Internet of Things

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  • Synopsis