市場調查報告書

消費者取向TV服務的加拿大市場:2020∼2024年的預測

Canadian Consumer TV Services Forecast, 2020-2024

出版商 IDC 商品編碼 939599
出版日期 內容資訊 英文 19 Pages
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消費者取向TV服務的加拿大市場:2020∼2024年的預測 Canadian Consumer TV Services Forecast, 2020-2024
出版日期: 2020年05月28日內容資訊: 英文 19 Pages
簡介

本報告提供加拿大的消費者取向TV服務市場相關調查,加入數、收益的分析與預測,COVID-19大流行病對市場的影響分析,各市場區隔的市場成長的影響要素等相關分析。

IDC的市場預測圖

摘要整理

對技術供應商的建議

市場預測

  • COVID-19大流行病的影響
    • 預測方案的變更
  • TV服務的預測

市場背景

  • 成長要素、阻礙因素
    • 促進因素
      • 有線電視2.0 =邊界不明確
      • 應用為基礎的BDU-(新)傳統的TV節目供應商的替代
    • 阻礙因素
      • OTT及OTT最初的視訊服務
      • (社會)經濟性COVID-19的影響造成的抑制
  • 重要的市場發展趨勢
  • 上次預測後的變更點

市場定義

  • TV服務
  • TV Everywhere
  • 詞彙表

調查手法

相關調查

目錄
Product Code: CA45059620

This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast."Providing 'more for less' may be the need of the hour as consumer viewership waivers further on account of over-the-top (OTT) video content providers (new and old) dangling exclusive binge-worthy content on what seems to be a perpetual cycle and an increasing amount of live/linear content being made available on OTT video platforms now," says Manish Nargas, senior analyst, Consumer Services and Mobility at IDC. "TV service providers will have to bring out their A game as they look to harness their next-gen TV service capabilities and create symbiotic, seemingly 'complementary' partnerships with OTT video providers to keep consumer eyeballs on their TV service platforms all the while combating economic ill effects of COVID-19 restrictions in the short term."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • Impact of the COVID-19 Pandemic
    • Changing Forecast Scenarios
  • TV Services Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Cable TV 2.0 = Blurred Lines
      • Application-Based BDUs - A (New) Traditional TV Service Provider Alternative
    • Inhibitors
      • OTT and OTT-First Video Offerings
      • (Socio) Economic Impact of COVID-19 Restrictions
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • TV Services
  • TV Everywhere
  • Glossary

Methodology

  • Difficulty Reconciling Forecasts with CRTC Market Data

Related Research