Canadian Consumer TV Services Forecast, 2020-2024
|出版日期||內容資訊||英文 19 Pages
|消費者取向TV服務的加拿大市場:2020∼2024年的預測 Canadian Consumer TV Services Forecast, 2020-2024|
|出版日期: 2020年05月28日||內容資訊: 英文 19 Pages||
This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast."Providing 'more for less' may be the need of the hour as consumer viewership waivers further on account of over-the-top (OTT) video content providers (new and old) dangling exclusive binge-worthy content on what seems to be a perpetual cycle and an increasing amount of live/linear content being made available on OTT video platforms now," says Manish Nargas, senior analyst, Consumer Services and Mobility at IDC. "TV service providers will have to bring out their A game as they look to harness their next-gen TV service capabilities and create symbiotic, seemingly 'complementary' partnerships with OTT video providers to keep consumer eyeballs on their TV service platforms all the while combating economic ill effects of COVID-19 restrictions in the short term."