市場調查報告書

形成DTC(直接販售)的亞太地區(日本以外)連接器零售業的未來

Direct to Consumer Channel Will Shape the Future of Connected Retail in Asia/Pacific (Excluding Japan)

出版商 IDC 商品編碼 934358
出版日期 內容資訊 英文 16 Pages
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形成DTC(直接販售)的亞太地區(日本以外)連接器零售業的未來 Direct to Consumer Channel Will Shape the Future of Connected Retail in Asia/Pacific (Excluding Japan)
出版日期: 2020年04月30日內容資訊: 英文 16 Pages
簡介

日本以外亞太地區 (APEJ)零售業的未來、最終將依靠零售需求的多樣性、各國發展速度的不同。即使如此應對Omnishopper(全方位顧客)的重要性也不會改變。使用DTC(直接販售)技術平台、就能整合品牌與零售業者雙方的產品組合、提供深具魅力的消費者體驗。

本報告針對亞太地區各國(日本以外)、DTC (直接販售:Direct to Consumer) 普及、活用情況分析、提供DTC潛在影響力、實現的要素、業界相關者的未來課題等情報。

摘要整理

概況

  • 「DTC (直接販售:Direct to Consumer)」是什麼?為何從根本上改變了市場?
  • 形成全方位顧客的DTC範例
  • 體驗「零售之旅」:客製化與沉浸式體驗
  • DX (數位轉型):形成DTC架構的技術
  • 線上管道技術的促進因素
  • 實體店面技術的促進因素
  • 線上與實體店面共通的技術促進因素
  • 技術面實現要素

技術供應商建議

參考資料

  • 相關調查
  • 重點
目錄
Product Code: AP44626419

The future of Asia/Pacific (excluding Japan) (APEJ) retail will eventually rest on adapting to the diversity of retail demands and the progression of different Asia/Pacific geographies varying across the developed and developing nations of the region. However, the key unifying theme will be the rise of omni-shoppers who have a single-most important requirement of being engaged with hyperpersonalized products and bespoke engagement. The direct to consumer (DTC) platform will be the essential game-changing and evolutionary mindset that brands and retailers alike will have to converge their product portfolio into and deliver connected and rewarding consumer experiences.Never before did people have such vast volumes of data flowing in from all moments and interactions of a single consumer. Making sense by turning these disparate datasets into meaningful and actionable business insights is only the first step. Delivering contextual interactions, leveraging technology through a DTC-oriented model, will be the next logical step of converting insights into engagement, which eventually results in a more consistent, reliable, and sustainable stream of revenue for retail businesses. Winning consumers and keeping them will have to be done within the confines of their own homes, offices, and comfort zones, while delivering enrichment and adding value to their individual moments through the day.

Executive Snapshot

Situation Overview

  • What Is Direct to Consumer, and Why Is It Game-Changing?
  • Making the Direct to Consumer Case for Omni-Shoppers
  • The Experiential Retail Journey: Bespoke Engagement and Immersive Experiences
  • Digital Transformation: Tech That Shapes the Direct to Consumer Framework
  • Technology Executors for Online Channels
  • Technology Executors for Offline Channels
  • Technology Executors Common for Online and Offline Stores
  • Technology Enablers

Advice for the Technology Buyer

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  • Synopsis