市場調查報告書

5G商用化:早期經驗與未來展望

5G Goes Commercial: Early Experiences and Future Prospects

出版商 IDC 商品編碼 931816
出版日期 內容資訊 英文 35 Pages
訂單完成後即時交付
價格
5G商用化:早期經驗與未來展望 5G Goes Commercial: Early Experiences and Future Prospects
出版日期: 2020年04月08日內容資訊: 英文 35 Pages
簡介

本報告彙整各家行動通訊提供商於5G實用化第一年期間的推展、行銷經驗,同時考察今後幾年的5G市場趨勢展望。

摘要整理

市場新趨勢和動態

  • 5G實用化第一年:評估
    • 5G是迄今最快的「G」,但並非唯一
    • 早期5G價格:將標準分為2階段
    • 顧客期待革命,但早期段階的5G無法提供
    • 實用型5G:不到一年的時間西歐各國從零達到一半
      • 若有「5G競賽」,歐洲是領先跑者
      • 歐洲的5G實用化較早開始,於2019年中快速普及
    • 5G實用化時期之歐洲營運商行動
    • 其他地區的5G早期提供
  • 行動通訊營運商的5G導入早期經驗與近期期望
    • 早期5G通信設備:雖急於投入市場,但表現良好
    • Huawei使用限制可能導致歐洲5G成本增加並延遲推展
    • 頻譜監管、Cell Site計畫、公共健康恐懼也阻礙了部分業者的5G推展
      • 5G頻譜授權
      • 站點更新與找尋新站點的實用面困難
      • Cell-Site傳輸功率限制
      • 5G恐懼導致推展和傳輸功率受限

服務提供商建議

  • 5G服務行銷的新方法
    • 5G服務價格設定:無制限使用成為早期趨勢
    • 5G服務應用領域
      • 5G NSA應用領域
        • 5G NSA個人應用領域
        • 5G NSA企業應用領域
      • 5G SA應用領域
        • 5G SA個人應用領域
        • 5G SA企業應用領域
  • 案例研討:英國營運商5G實用化早期階段經驗
    • BT (EE):商用5G早期經驗
      • 5G推展的早期經驗
      • 5G網路供應商
      • 5G NSA實用化和行銷
      • 5G SA相關見解與展望
      • 法規對5G導入的影響
        • 頻譜
        • 其他監管問題
    • Vodafone:商用5G早期經驗
    • Three UK:商用5G早期經驗
  • 5G的顧客獲得相關期待
    • 5G用戶基礎:在中國和韓國快速成長
    • 歐洲5G用戶數:預估增加速度更趨和緩

參考資料

  • 相關研究
  • 概要
目錄
Product Code: EUR146160120

This IDC Market Perspective takes stock of mobile operators' experiences of deploying and marketing 5G during the technology's first commercial year and considers the prospects for 5G market development over the coming few years."5G's accelerated time to market is no happy accident," said John Delaney, IDC's associate VP, Mobility. "It is the result of a concerted effort by the mobile industry to bring the next generation of mobile technology to customers as quickly as possible."

Executive Snapshot

New Market Developments and Dynamics

  • The First Year of Commercial 5G: Taking Stock
    • 5G is the Fastest G so far, in More Ways Than One
    • The Price of Early 5G: Splitting the Standard Into Two Phases
    • Customers are Being Promised a Revolution, but Early 5G Will not Deliver it
    • Commercial 5G: From Zero to Half of Western Europe in Less Than a Year
      • If There is a "Race to 5G," Europe is a Frontrunner
      • Commercial 5G in Europe Appeared Early and Spread Rapidly During 2019
    • European Operators' Approach to Commercial 5G Timing
    • Early Availability of 5G in Other Regions
  • Mobile Operators' Experience of Early 5G Deployment, and Near-Term Expectations
    • Early 5G Equipment Performs Well, Despite the Rush to Market
    • Restrictions on the Use of Huawei Threaten to Add Cost and Delay to European 5G Rollouts
    • Spectrum Regulation, Cell Site Planning, and Public Health Fears Also Impede Some Operators' 5G Rollouts
      • 5G Spectrum Licensing
      • Commercial Difficulty in Upgrading Sites and Finding New Ones
      • Restrictions on Cell-Site Transmission Power
      • 5G Fear Leading to Restrictions on Rollout and Transmission Power

Advice for the Services Provider

  • Emerging Approaches to 5G Service Marketing
    • 5G Service Pricing: Unlimited Usage Emerges as an Early Trend
    • Service Applications of 5G
      • Applications of 5G NSA
        • 5G NSA Consumer Applications
        • 5G NSA Enterprise Applications
      • Applications of 5G SA
        • 5G SA Consumer Applications
        • 5G SA Enterprise Applications
  • Case Studies: U.K. Operators' Experience of Early Commercial 5G
    • BT (EE): Early Experiences of Commercial 5G
      • Early Experience of 5G Rollout
      • Network Vendors for 5G
      • 5G NSA Commercialization and Marketing
      • Views and Prospects for 5G SA
      • Regulatory Influences on 5G Deployment
        • Spectrum
        • Other Regulatory Issues
    • Vodafone: Early Experiences of Commercial 5G
      • Early Experience of 5G Rollout
      • Network Vendors for 5G
      • 5G NSA Commercialization and Marketing
      • Views and Prospects for 5G SA
      • Regulatory Influences on 5G Deployment
        • Spectrum
        • Other Regulatory Issues
    • Three UK: Early Experiences of Commercial 5G
      • Early Experience of 5G Rollout
      • 5G NSA Commercialization and Marketing
      • Views and Prospects for 5G SA
      • Regulatory Influences on 5G Deployment
  • Expectations for Customer Uptake of 5G
    • The 5G Subscriber Base Has Grown Very Rapidly in China and South Korea
    • European 5G Subscriber Growth is Likely to be More Modest

Learn More

  • Related Research
  • Synopsis