市場調查報告書

全球顧客資料平台(CDP)市場未來預測

Worldwide Customer Data Platform Forecast, 2020-2024: Calm Before the Marketing Cloud Vendor Storm

出版商 IDC 商品編碼 929259
出版日期 內容資訊 英文 11 Pages
訂單完成後即時交付
價格
全球顧客資料平台(CDP)市場未來預測 Worldwide Customer Data Platform Forecast, 2020-2024: Calm Before the Marketing Cloud Vendor Storm
出版日期: 2020年03月16日內容資訊: 英文 11 Pages
簡介

本報告提供全球顧客資料平台(CDP)市場現狀與未來展望的相關調查,市場基本結構和最新形勢,主要的推動市場要素及阻礙因素分析,市場規模的變化和成長率等相關彙整。

IDC的市場預測圖

摘要整理

  • 顧客資料平台 (CDP)的優點

對技術供應商的建議

圖表

市場預測

市場的狀況

  • 成長要素及阻礙因素
    • 促進因素
      • 主要供應商CDP市場進入
      • 資料,尤其是自家公司資料,對客戶體驗來說日益變得重要
      • 來自資料等級的投資與創新
    • 阻礙因素
      • 隱私與合法性的重要性高漲
      • 第三方Cookie和開放式資料替換(ODX)成為過去式
  • 重要的市場趨勢
    • 主要的產品發表
    • 主要的M&A活動
  • 上次預期後的變更點

市場定義

調查手法

  • 市場價值與匯率

相關調查

目錄
Product Code: US46113120

This IDC study presents the size and growth for the customer data platform (CDP) market worldwide. "Data is the global food supply for customer experience," said Gerry Murray, director, Marketing and Sales Technology research at IDC. "CDPs manage a widely diverse set of perishable ingredients that need to be stored, prepared, and served with care. To get the most out of the data inventory, every staff member needs to learn how to use an expansive set of enterprise data to do their jobs better, invent new things to do, and serve brand new experiences to customers. CDPs deliver extraordinary data inventories and analytical power, but without broadening the way people think about data, innovation will be limited."

IDC Market Forecast Figure

Executive Summary

  • CDP Benefits

Advice for Technology Suppliers

Table

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Major Vendors Enter the CDP Market
      • Data, Especially First-Party Data, Will Grow Ever More Important to Customer Experience
      • Investment and Innovation from the Data Layer
    • Inhibitors
      • Privacy and Compliance Rise in Importance
      • Third-Party Cookies and Open Data Exchanges Will Become Things of the Past
  • Significant Market Developments
    • Major Product Announcements
    • Major M&A Activity
  • Changes from Prior Forecast

Market Definition

Methodology

  • Historical and Forecast Market Values and Exchange Rates

Related Research