市場調查報告書
商品編碼
923564

行銷和「未來的勞動」

Marketing and the Future of Work

出版日期: | 出版商: IDC | 英文 10 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

實現「未來的勞動」(Future of 在Work)時,需要考慮企業內部的勞工和工作環境的,總括性、一體型的方法。各企業的行銷部門活用「未來的勞動」,可實現迅速、舒適的勞動環境,也提高競爭品牌價值。

本報告依據IBM的訪談的結果,提供行銷領域的「未來的勞動」的實現情形相關分析,數位轉換 (DX)的推動時的必要事項,作為其課題的對策之「未來的勞動」的方式,IBM的行銷部門實際面臨的課題和到目前為止的對策,產業相關人員今後應致力處理的課題等資訊彙整,為您概述為以下內容。

摘要整理

概況

  • 「未來的勞動」 (Future of Work)的根幹
    • 勞動文化:學會了新的數位技術,充滿動力與能力的勞工
    • 人力資源:人和IT技術的合作
    • 勞動空間:不受地點、時間左右,與網路相連,且安全的勞動環境
  • 在IBM的訪談:「未來的勞動」的配合狀況
    • 勞動文化相關支援情形
    • 人力資源相關支援情形
    • 勞動空間相關支援情形

技術/行銷、領導者的建議

  • 依賴願景與領導力的「未來的勞動」

參考資料

  • 相關調查
  • 摘要
目錄
Product Code: US45929120

This IDC Perspective reviews the challenges that marketing organizations face as they transition to the new work experience. The document presents a framework for approaching those challenges and shares a conversation with IBM as an example of how one organization is addressing the new work of marketing. As marketing organizations accelerate and expand digital transformation (DX) initiatives, traditional work models aren't nimble enough and adaptive, nor scalable. The future of work for marketing is about personalized consumer expectations, driving the need for new skills around data analytics, artificial intelligence, agile, and design thinking approaches. This requires entirely new work environments, organizational structures, and metrics for success."The future of work goes beyond deploying new technologies to measure, augment, and automate work processes; it also requires a holistic and integrated approach to people and work environments," says Amy Loomis, research director, Future of Work. "IDC believes that marketing organizations that cultivate an agile, dynamic worker experience and work environment will see improved competitive brand value."

Executive Snapshot

Situation Overview

  • Future of Work Pillars
    • Work Culture: Engaged and Empowered Workers Aligned to New Digital Skills
    • Workforce: Collaboration Between Humans and Technology
    • Workspace: Connected, Secure Work Environments Independent of Place or Time
  • A Conversation with IBM About the Future of Work
    • A Conversation About Work Culture
    • A Conversation About Workforce
    • A Conversation About Workspace

Advice for the Technology Marketing Leader

  • Future of Work Depends on Vision and Leadership

Learn More

  • Related Research
  • Synopsis