市場調查報告書

行動遊戲中的廣告的全球市場的預測

Worldwide Mobile In-Game Advertising Forecast, 2019-2023

出版商 IDC 商品編碼 918737
出版日期 內容資訊 英文 23 Pages
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價格
行動遊戲中的廣告的全球市場的預測 Worldwide Mobile In-Game Advertising Forecast, 2019-2023
出版日期: 2019年12月10日內容資訊: 英文 23 Pages
簡介

本報告提供全球行動遊戲中的廣告市場相關調查分析,市場規模、預測,開發業者的支出佔有率相關的系統性資訊。

IDC的市場預測值

摘要整理

對技術供應商的建議

市場預測

  • 世界
  • 北美
  • 西歐
  • 亞太地區
  • 其他地區

市場背景

  • 促進因素、阻礙因素
    • 促進因素
    • 阻礙因素
  • 重要的市場趨勢
  • 上次預測後的變更

市場定義

調查手法

相關調查

目錄
Product Code: US45637219

This IDC study sizes and forecasts mobile in-game advertising and developers' share of that spending, broken down by region and by ad format."Mobile in-game advertising has proven to be a business model for game developers that is not only reliable but also lucrative," said Karsten Weide, IDC's Program VP for Media & Entertainment.

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • Worldwide
    • Factors Driving In-Game Ad Growth
    • Popular In-Game Ad Format Context
    • Leading In-Game Ad Networks
  • North America
  • Western Europe
  • Asia/Pacific
  • Rest of World

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Hyper-Casual Hits Keep Coming
      • The Programmatic Versus Waterfall/SDK Ad Dynamic
    • Inhibitors
      • China's Slow Walk on New Game Licenses
      • Nonendemic Brand Waffling
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research