市場調查報告書

人工智能 (AI) 和行銷所扮演的角色的轉型

Artificial Intelligence and the Transformation of Marketing Roles

出版商 IDC 商品編碼 910245
出版日期 內容資訊 英文 12 Pages
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人工智能 (AI) 和行銷所扮演的角色的轉型 Artificial Intelligence and the Transformation of Marketing Roles
出版日期: 2019年09月05日內容資訊: 英文 12 Pages
簡介

本報告提供行銷所扮演的角色的人工智能 (AI)的影響調查分析,今後3年所提供行銷的使用案例相關的系統性資訊。

執行概述

概況

  • AI怎麼改變行銷的工作
    • 改變4種行銷業務

對行銷領導者的建議

參考資料

  • 相關調查
  • 摘要
目錄
Product Code: US45457719

This IDC Perspective outlines the expected impact of artificial intelligence (AI) on marketing roles. Because of the high degree of decision making in marketing, this function will be among the first to be radically transformed by AI. The document lists nearly 100 marketing use cases that AI will be capable of delivering over the next three years. IDC analysts identify the ways different roles will be changed and projects which of the current marketing roles in IDC's Worldwide Marketing Taxonomy will be most affected. Recommendations for marketing leaders on how to prepare are included."Marketing automation has already changed the marketing job more than at any time in the history of the function. AI is about to transform it again," says Gerry Murray, director with IDC's Marketing and Sales Automation service. "Marketing leaders must prepare their organizations now. Organizational structures, role composition, and workforce practices need to accommodate AI as it is already in your marketing stack."

Executive Snapshot

Situation Overview

  • How AI Will Change the Work of Marketing
    • Four Types of Marketing Job Change
      • Work Reduction
      • Work Guidance
      • Expanded Work for AI "Helpers"
      • Expanded Work Requiring Uniquely Human Skills

Advice for the Marketing Leader

  • Which Current Marketing Jobs Will Change the Most
  • Essential Guidance for Marketing People Managers
  • Which Current Marketing Jobs Will Change the Least
  • New Jobs on the Horizon

Learn More

  • Related Research
  • Synopsis
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