市場調查報告書

美國的消費者的銀行流通管道偏好的調查:零售銀行的機會

2019 U.S. Consumer Banking Channel Preference Survey: Retail Banking Customer Journey Experience Ripe with Opportunities for Improvement

出版商 IDC 商品編碼 906108
出版日期 內容資訊 英文 23 Pages
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美國的消費者的銀行流通管道偏好的調查:零售銀行的機會 2019 U.S. Consumer Banking Channel Preference Survey: Retail Banking Customer Journey Experience Ripe with Opportunities for Improvement
出版日期: 2019年08月09日內容資訊: 英文 23 Pages
簡介

本報告以18歲以上有活期存款的2,504人的美國居住者為對象實施的,美國的消費者的銀行流通管道偏好相關調查結果為基礎,提供現狀與今後的預測相關的系統性資訊。

執行概述

概況

  • 銀行發揮重要作用
  • 零售銀行關係的擴大與成長

對技術買主的建議

  • 相關銀行的行銷訊息
  • 個人資料的管理
  • 對合理價格的個人信息替換
  • 對合作夥伴報價的個人信息替換
  • AI和機器人工學對忠誠度的影響

參考資料

  • 相關調查
  • 摘要
目錄
Product Code: US44309219

This IDC Perspective discusses IDC's 2019 U.S. Consumer Banking Channel Preference Survey conducted among 2,504 U.S. residents who are 18+ and have an active checking account. The way financial institutions interact with their customers during their financial journey continues to evolve as new technology becomes available. Experiences are being shaped by influences from other industries and customer experiences from leading technology companies as we continue to accelerate innovation. Some of these enhancements have benefited the customer directly, while others have provided much needed operational improvements for banks and credit unions.

According to Marc DeCastro, research director at IDC Financial Insights, "The feelings of the customer around privacy, marketing, expanded relationships, and artificial intelligence are creating a journey that is no longer linear, but rather bounces around as quickly as their financial needs change. Solutions need to be flexible enough to be customized to individual needs while allowing the bank to remain on track with their strategic initiatives. Fortunately, the technology is available to assist with providing the right mix of personalization and automation and apply that according to the customer's financial needs to help grow relationships."

Executive Snapshot

Situation Overview

  • Banks Serving a Vital Role
  • Expanding and Growing Retail Banking Relationship

Advice for the Technology Buyer

  • Relevant Bank Marketing Messages
  • Control of Personal Data
  • Personal Information Exchange for Better Pricing
  • Personal Information Exchange for Partner Offers
  • Impact of Artificial Intelligence and Robotics on Loyalty

Learn More

  • Related Research
  • Synopsis
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