IDC PlanScape: Customer Consent for Banking in Asia/Pacific
|出版日期||內容資訊||英文 12 Pages
|IDC PlanScape:對亞太地區銀行的客戶同意 IDC PlanScape: Customer Consent for Banking in Asia/Pacific|
|出版日期: 2019年05月20日||內容資訊: 英文 12 Pages||
This IDC study explores customer consent implementation for Asia/Pacific banks to get brand preference and loyalty from their customers. Implementation spans planning, analyzing, designing, testing, deployment, and post implementation. However, the focus of this study is only from planning to designing without being specific to certain technology solution vendors. IDC recommends:IDC Principles for Customer Consent: Principles in designing customer consent blueprintIDC Development Method for Customer Consent: Sequencing stages and steps for running customer consent implementation"Customer consent is an opportunity for banks to interact with their customers, a step for banks toward the ultimate goal of a close and deep relationship with their customers," says Handojo Triyanto, Senior Research Manager with Asia/Pacific IDC Financial Insights.