市場調查報告書

零售銀行的IoT狀況:投資的優先事項,監測,行銷,穿戴式,全方位體驗

The State of IoT on Retail Banking: Monitoring, Marketing, Wearables, and Omni-Experience Are Key Investment Priorities

出版商 IDC 商品編碼 830871
出版日期 內容資訊 英文 13 Pages
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零售銀行的IoT狀況:投資的優先事項,監測,行銷,穿戴式,全方位體驗 The State of IoT on Retail Banking: Monitoring, Marketing, Wearables, and Omni-Experience Are Key Investment Priorities
出版日期: 2019年04月22日內容資訊: 英文 13 Pages
簡介

本報告提供北美的零售銀行的IoT狀況調查分析,投資的優先事項,展開的等級,詳細內容相關的系統性資訊。

執行概述

概況

對技術買主的建議

  • 監測IoT
  • 目標行銷IoT
  • 穿戴式、感測器解決方案IoT
  • 全方位體驗IoT

參考資料

  • 相關調查
  • 摘要
目錄
Product Code: US44310019

This IDC Perspective discusses the results from IDC's Quantitative Research Group that had conducted its Global Internet of Things (IoT) Decision Maker Survey in October 2018 to understand the current adoption trends of IoT and the outlook of multiple industries across the globe regarding this technology. For this document, we looked exclusively at the results of this survey from the participating North American banks. In total, 68 bank executives were surveyed: 29 were from the larger North American banks with more than 5,000 employees, and 39 were from midtier and community banks. We broke down the results into four major investment priorities, tracked the level of deployment, and provided the details of those findings in this document."We have reached the starting point where the culmination of legacy, existing, and emerging technology can be used to create a unique and relevant experience for each customer at scale," according to Marc DeCastro, research director at IDC Financial Insights. "As the industry continues to find the right use cases to resonate with the customer, investments will need to be made by banks and credit unions of all sizes to find what works for them. Not all use cases will be successful, and with finite budgets, identifying those that work for the financial institution will rest on line of business and IT working closely with senior management and product managers to choose wisely."

Executive Snapshot

Situation Overview

Advice for the Technology Buyer

  • Using IoT for Monitoring
    • Monitoring: Use Cases and Results
    • Monitoring: Large Banks Readiness Versus Midtier and Community Banks
  • Using IoT for Targeted Marketing Offers
    • Targeted Marketing Offers: Use Cases and Results
    • Targeted Marketing Offers: Large Banks Readiness Versus Midtier and Community Banks
  • Using IoT for Wearables and Sensor Solutions
    • Wearables and Sensors: Use Cases and Results
    • Wearables and Sensors: Large Banks Readiness Versus Midtier and Community Banks
  • Using IoT for Omni-Experience
    • Omni-Experience: Use Cases and Results
    • Omni-Experience: Large Banks Readiness Versus Midtier and Community Banks

Learn More

  • Related Research
  • Synopsis
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