市場調查報告書

Future 2.0夥伴:歐洲夥伴轉換需要第3的平台的第2章的成功

Partner of the Future 2.0: The Transformations European Partners Need to Make to be Successful in the 2nd Chapter of the 3rd Platform

出版商 IDC 商品編碼 793774
出版日期 內容資訊 英文 21 Pages
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Future 2.0夥伴:歐洲夥伴轉換需要第3的平台的第2章的成功 Partner of the Future 2.0: The Transformations European Partners Need to Make to be Successful in the 2nd Chapter of the 3rd Platform
出版日期: 2019年02月18日內容資訊: 英文 21 Pages
簡介

歐洲夥伴被要求維持第3的平台的第2章的競爭力。2007年第三平台登場以來,IDC對於在的10個事業領域的分割性影響,已經向通路夥伴建議。

本報告談及雲端時代的夥伴應具備的10種主要轉換

摘要整理

新市場開發與動態

  • 市場背景
    • 第3平台登場
    • 第3平台與DX的角色
  • Future 1.0夥伴:第3平台第1章對IT解決方案供應商的影響
  • Future 2.0夥伴:DX夥伴
  • 轉換1:技術與第3平台第2章
    • 第1章:第2平台到第3平台
    • 第2章:從第3平台出發到數位產品、服務、經驗
  • 轉換2:焦點
    • 第1章:從泛用到專精
    • 第2章:從專精到數位革命
  • 轉換3:活動
    • 第1章:從再次販售、服務到服務、創造IP
    • 第2章:從服務、創造IP到共創獲利結構解決方案
  • 轉換4:顧客
    • 第1章:從對IT的販售到對商業與IT的販售
    • 第2章:從對商業與IT的販售到對C-suite的販售
  • 轉換5:競爭
    • 第1章:從傳統型到非傳統型
    • 第2章:從非傳統型到產業關係
  • 轉換6:合作
    • 第1章:從「自力」到P2P合作
    • 第2章:從P2P合作到連網獲利結構
  • 轉換7:銷售活動
    • 第1章:從交易到建立關係。
    • 第2章:從建立關係到根據可重現案例開始專案
  • 轉換8:計畫對像期間
    • 第1章:從短期到長期
    • 第2章:從長期到持續性轉型
  • 轉換9:市場化
    • 第1章:從傳統型到數位
    • 第2章:從數位到以CX為中心的數位市場

給IT方案供應商的建議

參考資料

目錄
Product Code: EMEA44839818

This IDC Market Perspective describes the set of transformations that European partners need to make to stay competitive in the 2nd Chapter of the 3rd Platform. Since the emergence of the 3rd Platform in 2007, IDC has been advising channel partners about its disruptive impact across 10 business dimensions. The insights of this research effort were captured in the "Partner of the Future" framework, which outlined 10 major transformations that partners would need to undergo to remain relevant and profitable in the age of cloud. In this report, we provide the next evolution of this framework that looks at the impact of the 2nd Chapter of the 3rd Platform and how digital transformation will continue to challenge partner business models."Traditional partner business models are eroding. Solution providers need to embrace transformation as fast - if not faster - than their clients, and this means further evolving their businesses to stay competitive in the digital economy," said Margaret Adam, AVP, IDC European Services, Channels and Alliances. "But given the frantic pace of DX, they need to act now."

Executive Snapshot

New Market Developments and Dynamics

  • Market Context
    • The Rise of the 3rd Platform
      • Chapter 1: Experimentation (2007+)
      • Chapter 2: Multiplied Innovation (2015+)
      • Chapter 3: Autonomy (2022+)
    • The 3rd Platform and its role in DX
  • Partner of the Future 1.0: The Impact of the First Chapter of the 3rd Platform on IT Solution Providers
  • Partner of the Future 2.0: The DX Partner
  • Transformation 1: Technology and the Second Chapter of the 3rd Platform
    • The First Chapter: From 2nd Platform to 3rd Platform
    • The Second Chapter: From 3rd Platform to Digital Products, Services, and Experiences
  • Transformation 2: Focus
    • The First Chapter: From Broad to Specialized
    • The Second Chapter: From Specialized to Digital Innovation
  • Transformation 3: Activities
    • The First Chapter: From Resale & Services to Services & Creating IP
    • The Second Chapter: From Services & Creating IP to Co-Creating Ecosystem Solutions
  • Transformation 4: Customer
    • The First Chapter: From Selling to IT to Selling to Business & IT
    • The Second Chapter: From Selling to Business & IT to Selling to the C-Suite
  • Transformation 5: Competition
    • The First Chapter: From Traditional to Non-Traditional
    • The Second Chapter: From Non-Traditional to Coopetitive & Industrial Relationships
  • Transformation 6: Alliances
    • The First Chapter: From "Do It Ourselves" to P2P Collaboration
    • The Second Chapter: From P2P Collaboration to Connected Ecosystems
  • Transformation 7: Sales Motion
    • The First Chapter: From Deal to Relationship
    • The Second Chapter: From Relationship to Iterative, Use-Case Based Projects
  • Transformation 8: Time Horizon
    • The First Chapter: From Short-Term to Long-Term
    • The Second Chapter: From Long-Term to Continuous Transformation
  • Transformation 9: Go-to-Market
    • The First Chapter: From Traditional to Digital
    • The Second Chapter: From Digital to CX Focus & Digital Marketplaces

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