市場調查報告書

Future 2.0合作夥伴

Partner of the Future 2.0

出版商 IDC 商品編碼 793774
出版日期 內容資訊 英文 15 Pages
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Future 2.0合作夥伴 Partner of the Future 2.0
出版日期: 2020年04月15日內容資訊: 英文 15 Pages
簡介

日本以外的亞太地區的合作夥伴,面臨著應對變革和客戶的數位要求的無盡的課題。維持傳統的收益來源,同時維持競爭力,並進行變革,對地區整體合作夥伴來說仍是最大的課題。

本報告提供第三方平台日本以外的亞太地區的合作夥伴為了維持競爭力,維持市場的關聯性所需的變革說明。

執行概述

新市場的開發與動態

  • 市場背景
    • 第三方平台的擴大
  • Future 1.0合作夥伴
  • Future 2.0合作夥伴:DX合作夥伴
    • 技術和第三方平台的第2章
      • 從第三方平台到數位產品,服務,體驗
    • 焦點
      • 第2章:從特殊化到數位創新
    • 銷售活動
      • 從關係建立到反復型的案例為基礎計劃
    • 能力
      • 從通才到技術特殊化型,技術和商務的融合
    • 優點
      • 從短期到長期,從長期到持續轉換
    • 客戶
      • 從對商務和IT銷售到C-套件銷售
    • 行銷
      • 從傳統到數位,以及客戶經驗和市場空間
    • 活動
      • 從轉售到服務及IP共創
    • 競爭
      • 從傳統到非傳統,並且「合作競爭」
    • 聯合
      • 從「自力」到合作,連網型的收益結構

對IT解決方案提供商的建議

參考資料

目錄
Product Code: AP45874420

This IDC Market Perspective describes the updated set of transformations that Asia/Pacific (excluding Japan) (APEJ) partners will be required to make to remain competitive and relevant to markets in the second chapter of the 3rd Platform. IDC has been continually monitoring the impact of the 3rd Platform and Partner of the Future when we first released the initial analysis in 2017. This contained 10 recommendations that partners needed to undergo to transform and maintain their relevance in the 3rd Platform and associated technologies related to cloud. This report contains a significant update to those recommendations as the 3rd Platform's complexity and integration challenges grow and digital transformation customer experiences continue to challenge de facto partner business models. "Partners in APEJ face a never-ending challenge of transformation and remaining relevant to their customers digital requirements. Staying competitive and transforming although simultaneously maintaining legacy revenue streams continues to be the greatest challenge of partners across the region," said Nigel Parsons, director, IDC APEJ Partner Ecosystems.

Executive Snapshot

New Market Developments and Dynamics

  • Background
    • The Continued Rise of the 3rd Platform
      • Experimentation (2007+)
      • Multiplied Innovation (2015+)
      • Autonomy (2021+)
  • Partner of the Future 1.0
  • Partner of the Future 2.0: The DX Partner
    • Technology and the Second Chapter of the 3rd Platform
      • From 3rd Platform to Digital Products, Services, and Experiences
    • Focus and the Second Chapter of the 3rd Platform
      • From Broad to Specialized to Digital Innovation
    • Sales Motion and the Second Chapter of the 3rd Platform
      • From Deal to Relationship to Iterative, Use Case-Based Projects
    • Capabilities and the Second Chapter of the 3rd Platform
      • From Generalists to Technical Specializations to a Combination of Technical and Business Focus
    • Advantages and the Second Chapter of the 3rd Platform
      • From Comfortable to Transient and on to a Continuous Transformation
    • The Customer and the Second Chapter of the 3rd Platform
      • From a Sales Focus on IT to a Combination of Business and IT on to the C-Suite
    • Marketing and the Second Chapter of the 3rd Platform
      • From Traditional to Digital and Then the Customer Experience and Marketplace
    • Activities and the Second Chapter of the 3rd Platform
      • From Reselling to Services and IP Co-Creation
    • Competition and the Second Chapter of the 3rd Platform
      • From Traditional to Nontraditional and onto "Coopetition"
    • Alliances and the Second Chapter of the 3rd Platform
      • From Do-It-Yourself to Collaboration to Connected Ecosystems

Advice for the Services Provider

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  • Related Research
  • Synopsis