市場調查報告書

轉型期媒體產業的內容傳遞網路(CDN)

Content Delivery Networks in a Transforming Media Industry

出版商 IDC 商品編碼 778304
出版日期 內容資訊 英文 15 Pages
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價格
轉型期媒體產業的內容傳遞網路(CDN) Content Delivery Networks in a Transforming Media Industry
出版日期: 2019年01月22日內容資訊: 英文 15 Pages
簡介

當新舊電視台或影片播送企業進行轉型,提供可以在任何裝置觀看的極致線上影片內容體驗時,內容傳遞網路(CDN)發揮了相當重要的角色。線上影片播送的傳輸量急劇增加,使用者也追求在最快最好通訊環境的「收看體驗」,CDN供應商努力為顧客及合作夥伴雙方提供多元化解決方案,強化播送能力。

本報告分析了世界豐富多媒體商業的最新情勢,並收集整理了轉型到最新型技術方式(IP方式等)對傳統播放市場的影響、CDN供應商的功能強化、拓展事業趨勢、未來技術及市場趨勢的預測等資訊。

執行摘要

市場新趨勢與動態

  • OTT TV成為主流
  • 線上影片平台抬頭
  • 「第三平台」技術─播放主流
    • 雲端、行動、雲端基礎的API
    • 社群媒體與大數據分析
  • 技術創新加速因素的影響程度
    • 擴增實境(AR)與虛擬實境(VR)
    • 區塊鏈
    • 人工智慧(AI)與機器學習(ML)
  • 隨著技術創新,電視台促進轉型
    • 技術複雜化促進業界重組
    • 媒體功能虛擬化趨勢
  • 顧客體驗(CX)標準、個人化、實用化─成為今後的關鍵
    • 協定規範 (Engagement Criteria) 的定義
  • 智慧/敏捷廣告
  • CDN重要性增加與轉換
    • 虛擬CDN
    • 邊緣運算與P2P模型
    • 強化媒體播送
  • CDN/媒體服務的主要供應商
    • Akamai
    • AWS
    • Limelight Networks
    • Verizon Digital Media Services

給CND供應商的建議:特別是關於媒體播送方式

參考資料

  • 相關調查
  • 摘要
目錄
Product Code: EMEA44684718

This IDC Market Perspective analyzes and reviews the dynamic landscape of the rich media business, how the shift to IP has impacted the traditional video broadcasting market, and in what ways the rise of OTT (or online) video will continue to transform this industry. It provides an insight into which and how advanced technologies are driving this transformation as well as how CDN providers leverage and will further need to build out their edge-based media delivery services to continue to grow market share in the media and broadcasting industry."CDNs will continue to play an important role to help traditional MVPDs, vMVPDs, and other newcomers in the video broadcasting industry provide viewers with an ultimate online video content experience on any device, at any given time and place," said Melissa Fremeijer, senior research analyst, IDC World Wide Content Distribution Networks. "Incremental growth of online video traffic as well as customers' growing need for actionable insights to optimize delivery, performance, and viewer engagement will fuel CDN providers' efforts to augment their CDN capabilities and media delivery solutions to build out their customer and partner bases with differentiated performance and portfolios."

Executive Snapshot

New Market Developments and Dynamics

  • OTT TV has Become Mainstream
  • The Surge of Online Video Platforms
  • 3rd Platform Technologies are Mainstream to Broadcasting
    • Cloud, Mobility, and Cloud-Based APIs
    • Social and Big Data Analytics
  • The Impact of Innovation Accelerators
    • Augmented Reality and Virtual Reality
    • Blockchain
    • Artificial Intelligence and Machine Learning
  • More Technologies Driving Broadcasters' Transformation
    • Rising Complexity Drives Migration
    • Media Functions Virtualization Trends
  • CX Criteria, Personalization, and Monetization are Key
    • Defining Engagement Criteria
  • Smart and Agile Advertising
  • The Growing Importance and Transformation of CDNs
    • Virtual CDN
    • Edge Computing and Peer-to-Peer Models
    • Media Delivery Enhancements
  • Key CDN and Media Services Providers
    • Akamai
    • AWS
    • Limelight Networks
    • Verizon Digital Media Services

Advice for CDN PROVIDERS WITH A MEDIA DELIVERY FOCUS

Learn More

  • Related Research
  • Synopsis