市場調查報告書

IDC的全球行銷市場分類方法

IDC's Worldwide Marketing Taxonomy, 2019

出版商 IDC 商品編碼 643453
出版日期 內容資訊 英文 25 Pages
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IDC的全球行銷市場分類方法 IDC's Worldwide Marketing Taxonomy, 2019
出版日期: 2019年05月03日內容資訊: 英文 25 Pages
簡介

本報告提供全球行銷市場分析、分類時利用了IDC的市場/產業的定義及分類方法說明。

IDC的,全球行銷市場分類方法

行銷市場分類方法:近幾年的變化

  • 行銷職員:大幅度的變更點
  • 行銷計劃的最新趨勢

分類法概要

  • 行銷部門的人事費用:包含什麼,什麼消失了?
    • 人員:企業 (全球規模)、部門 (產品線)、地區行銷
  • 行銷計劃的經費:概要

定義

  • 行銷職員的分類
    • 廣告
    • 宣傳活動管理
      • 宣傳活動定義
    • 內容管理
    • 創新/品牌服務
    • 直接行銷,和非負責的BDR (行銷負責人)
    • 活動行銷
    • 執行
    • 現場行銷
    • 產業、觀眾、帳號依據的行銷
    • 資訊收集 (情報)
    • 市場資訊、分析
    • 權利金、宣傳、客戶行銷
    • 行銷運用
    • 行銷技術
    • 合作夥伴、行銷
    • 產品行銷
    • 宣傳活動 (PR)
    • 銷售支持
    • 社群行銷
    • 解決方案行銷
    • 網站
    • 其他人力資源
  • 行銷計劃的分類
    • 廣告 (數位/非數位)
    • 分析師支援 (Analyst Relations)
    • 內容行銷
    • 直接行銷
    • 活動
    • 情報 (資訊收集)
    • 權利金/評論計劃
    • 行銷用IT技術
    • 宣傳活動 (PR)
    • 銷售/合作夥伴、 啟動
    • 社群行銷
    • 網站內容、服務
    • 其他行銷計劃

參考資料

  • 分類手法
  • 相關調查
  • 摘要

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目錄
Product Code: US45033219
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations."Using IDC's marketing taxonomy, coupled with benchmarking against IDC's industry-leading Technology Marketing Benchmarks database, will enable executives to advance their investment management capabilities," says Kathleen Schaub, program vice president of IDC's CMO Advisory and Customer Experience. "Executives should use this taxonomy guide as a tool to optimize return on their activities and expenses across the marketing functions."

IDC's Worldwide Marketing Taxonomy

Marketing Taxonomy Changes for 2019

  • Marketing Staff: Significant Updates
  • Marketing Programs: Significant Updates

Taxonomy Overview

  • Marketing Staff Expense: What's In? What's Out?
    • Staff Focus: Corporate (Global), Business Unit (Product Line), and Regional Marketing
      • Corporate (Global) Marketing Focus
      • Business Unit Marketing Focus
      • Regional Marketing Focus
      • Individual Marketing Functions and Multidisciplinary Teams
  • Marketing Program Expense Overview

Definitions

  • Marketing Staff Taxonomy
    • Advertising
    • Analyst Relations
    • Business Development Reps
    • Campaign Management
    • Content Marketing
    • Creative and Brand Services
    • Direct Marketing
    • Event Marketing
    • Executives
    • Field Marketing
    • Industry, Audience, and Account-Based Marketing
    • Intelligence
      • Customer Intelligence and Analytics
      • Competitive Intelligence and Analytics
      • Market Intelligence and Analytics
    • Loyalty, Advocacy, and Customer Marketing
    • Marketing Operations
    • Marketing Technology
    • Partner Marketing
    • Product and Solution Marketing
    • Public and Media Relations
    • Sales Enablement
    • Social Marketing
    • Website
    • Other Marketing Staff
  • Marketing Program Taxonomy
    • Advertising (Digital and Non-Digital)
      • Corporate Sponsorship
      • Mobile Advertising
      • Online (Desktop) Advertising
      • Out of Home
      • Print
      • Search (SEM)
      • Social
      • Television and Radio
    • Analyst Relations
    • Corporate Brand Identity: Development, Maintenance, and Governance
    • Content Marketing
      • Content Syndication
      • Digital Content
      • Print Content
      • Translation and Localization
    • Direct Marketing
      • Direct Mail (Print)
      • Email and RSS Marketing
      • Business Development, Market Development, and Telemarketing Services
      • SMS and Text Messages
    • Events
      • Conferences and Trade Shows
      • Customer/Prospect Events
      • Industry Events
      • Partner Events
      • Digital (Virtual) Events
    • Intelligence
      • Customer Intelligence and Analytics
      • Competitive Intelligence and Analytics
      • Market Intelligence and Analytics
    • Loyalty, Advocacy, and Customer Programs
    • Market Development Funds and Co-Op Marketing Funds
    • Marketing Technology
      • Content Production and Management Software and Tools
      • Data and Analytics Software and Tools
      • Marketing Management and Administration Software and Tools
      • Systems for Managing Interactions Software and Tools
    • Public Relations
      • Agency Fees and In-House Expense
    • Sales and Partner Enablement
      • Direct Sales Channels: Sales and Partner Enablement, Support, Tools, and Training
      • Indirect Channel Partners: Sales and Partner Enablement, Support, Tools, and Training
      • Alliance Partners and Influencers: Sales and Partner Enablement, Support, Tools, and Training
    • Social Marketing
    • Website Content and Services
      • Company Websites
      • Mobile Web and Apps
      • Search Engine Optimization
    • Other Marketing Programs

Learn More

  • Methodology
    • Activity-Based Accounting Methodology
    • Selling, General, and Administrative Expenses
  • Related Research
  • Synopsis
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