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市場調查報告書

美國的住宅導向多頻道收費電視加入數預測:2018-2022年

U.S. Residential Multichannel Pay TV Subscriber Forecast, 2018-2022

出版商 IDC 商品編碼 633736
出版日期 內容資訊 英文 8 Pages
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美國的住宅導向多頻道收費電視加入數預測:2018-2022年 U.S. Residential Multichannel Pay TV Subscriber Forecast, 2018-2022
出版日期: 2018年05月02日 內容資訊: 英文 8 Pages
簡介

本報告提供美國的電纜,衛星,及通訊業者 (Telco) TV 市場區隔的住宅用多頻道收費電視的加入數預測,市場定義,市場主要促進因素與阻礙因素,及市場發展趨勢等彙整資料。

IDC的PeerScape圖

摘要整理

對技術供應商的建議

市場預測

市場背景

  • 促進要素、阻礙要素
    • 促進要素
      • 客戶接受
      • 服務的差異化、改善
    • 阻礙要素
      • OTT的競爭
      • 多重螢幕專業服務
  • 大規模的市場發展
  • 上次預測後的變更點

市場定義

調查手法

相關調查

目錄
Product Code: US43756618

This IDC study presents a forecast of residential multichannel pay TV subscribers for the cable, satellite, and telco TV segments in the United States through 2022. Forecast segmentation reflects the three major market segments: cable, satellite, and telco TV services. "IDC believes that the U.S. cable, satellite, and telco TV providers will continue to experience subscriber erosion during the forecast period as household penetration of residential services dips to under 55%," said Greg Ireland, research director, Multiscreen Video at IDC. "New over-the-top video services known as 'virtual pay TV' that compete directly with traditional pay TV will cause accelerated subscriber erosion during the forecast period. Cumulative erosion of the subscriber base across cable, satellite, and telco TV during 2018-2022 is forecast to top 21 million."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Customer Demand
      • Service Differentiation and Improvements
    • Inhibitors
      • OTT Competition
      • Multiscreen Services
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research

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