Cover Image
市場調查報告書

IDC PeerScape:使用擴增實境 (AR)、虛擬實境 (VR)創造優秀體驗的實踐

IDC PeerScape: Practices for Creating Superior Experiences with Augmented and Virtual Reality

出版商 IDC 商品編碼 633726
出版日期 內容資訊 英文 8 Pages
訂單完成後即時交付
價格
Back to Top
IDC PeerScape:使用擴增實境 (AR)、虛擬實境 (VR)創造優秀體驗的實踐 IDC PeerScape: Practices for Creating Superior Experiences with Augmented and Virtual Reality
出版日期: 2018年05月04日 內容資訊: 英文 8 Pages
簡介

本報告提供使用擴增實境 (AR),虛擬實境 (VR) 及遊戲化的新興技術創造未來客戶體驗的相關調查,主要企業的利用案例、實例。

IDC的PeerScape圖

摘要整理

競爭企業的考察

  • 實踐1:使用AR/VR技術的數位體驗增強離線旅程
    • 課題
    • 實例
    • 指導
  • 實踐2:利用AR的個人情形中,幫助用戶說明產品
    • 課題
    • 實例
    • 指導
  • 實踐3:為了改善客戶參與結合AR/VR和遊戲化
    • 課題
    • 實例
    • 指導
  • 實踐4:AR/VR創造新的商業模式
    • 課題
    • 實例
    • 指導
目錄
Product Code: AP43767818

In this report, we highlight some of the key challenges faced by enterprises in the digital era and the multi-channel world with a focus on customer experiences. We then also present use cases and examples of how leading organizations are creating the customer experience of the future using emerging technologies such as AR/VR and even utilizing practices such as gamification. "We live in an era today where consumer attention is very sparse due to the various online options available and customers go for the service that offers the fastest or cheapest gratification. In such situations, immersive technologies such as AR/VR and gamification can help drive higher engagement with customers and even create a loop for repeat purchases or visits," says Avinav Trigunait, Lead, AP AR/VR and Future of Work research practice. Disclaimer: IDC PeerScape: Practices for Creating Superior Experiences with Augmented and Virtual Reality cites certain technology vendors. This information is for general purpose use only. In no instance does any citation represent IDC's endorsement of a vendor's products or strategy, now or in the future.

IDC PeerScape Figure

Executive Summary

Peer Insights

  • Practice 1: Augment Offline Journeys with Digital Experiences Using AR/VR Technologies
    • Challenge
    • Examples
      • Vroom Uses VR Showrooms to Attract Buyers with Immersive Experiences
      • Starbucks Deepens In-Store Experiences with Digital Storytelling
    • Guidance
  • Practice 2: Help Users Contextualize Products Within Their Personal Setting Using AR
    • Challenge
    • Example
    • Guidance
  • Practice 3: Combine AR/VR with Gamification to Improve Customer Engagement
    • Challenge
    • Example
    • Guidance
  • Practice 4: Create New Business Models with AR/VR
    • Challenge
    • Example
    • Guidance
Back to Top