市場調查報告書

全球智慧喇叭市場佔有率:2019年

Worldwide Smart Speaker Market Shares, 2019: Amazon and Google Maintain Lead; Alibaba and Baidu Gain Momentum

出版商 IDC 商品編碼 631792
出版日期 內容資訊 英文 13 Pages
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全球智慧喇叭市場佔有率:2019年 Worldwide Smart Speaker Market Shares, 2019: Amazon and Google Maintain Lead; Alibaba and Baidu Gain Momentum
出版日期: 2020年04月15日內容資訊: 英文 13 Pages
簡介

2019年的全球智慧喇叭市場,由於消費者的意識急速高漲,多數新的喇叭和服務的引進進行,與前一年同期比較達成增加50%的成長。像Amazon和百度等大企業中,實施大幅度的折扣以銷售數帶動市場,另外也有像Google的策略性綁定套組和以夥伴關係為基礎成功達成成長的例子。今後,智慧喇叭,將成為消費者獲取數位內容和服務的中心性平台,並且透過極大地改善智能家居設備的可存取性和可用性,將鞏固其作為智慧家庭基石的地位。

本報告提供全球智慧喇叭市場相關調查分析,主要供應商的市場佔有率相關的系統性資訊。

IDC的市場佔有率價值

摘要整理

對技術供應商的建議

市場佔有率

主要企業

  • Amazon
  • Baidu
  • Google
  • Sonos

市場背景

  • 重要的市場趨勢

調查手法

市場定義

  • 消費者取向IoT和智慧家庭
  • 智慧喇叭

相關調查

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目錄
Product Code: US46187520

This IDC study discusses the worldwide smart speaker market shares for 2019."With rapidly rising consumer awareness coupled with the introduction of a multitude of new speakers and services, 2019 saw the worldwide smart speaker market grow by almost 50% year over year," says Adam Wright, senior research analyst for IDC's Smart Home research program. "Some big players like Amazon and Baidu are driving volumes via heavily discounted prices, and others like Google are finding success in growing their base via strategic bundling and partnerships. As we look ahead, smart speakers will continue to cement their place as the cornerstone of the smart home by dramatically enhancing the accessibility and use of smart home devices while becoming a central platform through which consumers access their digital content and services."

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

Market Share

Who Shaped the Year

  • Amazon
  • Baidu
  • Google
  • Sonos

Market Context

  • Significant Market Developments

Methodology

Market Definition

  • Consumer IoT and the Smart Home
  • Smart Speakers

Related Research