市場調查報告書

美國的後付式/預付式無線通訊市場未來預測

U.S. Postpaid and Prepaid Wireless Forecast, 2018-2022

出版商 IDC 商品編碼 593124
出版日期 內容資訊 英文 10 Pages
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美國的後付式/預付式無線通訊市場未來預測 U.S. Postpaid and Prepaid Wireless Forecast, 2018-2022
出版日期: 2018年12月31日內容資訊: 英文 10 Pages
簡介

美國的無線通訊市場上,現在從預付方式,轉移到通訊資料數量有比例的費用的後付款方式前進。

本報告提供美國的預付式/後付式的通訊服務的普及情形相關分析,用戶數、市場收益額趨勢預測,各方式的市場佔有率的變動,今後調查的市場機會、課題等。

IDC的市場趨勢預測 (圖表)

摘要整理

對技術供應商的建議

  • 誘導預付用戶到入門級的後付計劃
  • 內容的發掘、強化,與套組服務的差異化
  • 後付式契約計劃的結束

市場預測

  • 後付方式
  • 預付方式

市場背景情況

  • 市場促進、阻礙因素
    • 促進因素
      • 資料共享計劃和無手機計劃
      • 網路的容量和品質
    • 阻礙因素
      • 市場飽和化
      • Wi-Fi的利用可能性
  • 市場主要趨勢
  • 上次預測後的變更點

市場定義

調查手法

相關調查

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目錄
Product Code: US44532918

This IDC study analyzes the outlook for the prepaid and postpaid segments of the U.S. mobile services market for 2017-2022. U.S. wireless subscribers will grow to 356.3 million by 2022 at a 0.8% CAGR from 342.0 million in 2017. Postpaid will provide the engine for subscriber growth, driven by a strong economic environment and the introduction of new cellular-enabled form factors, such as wearables. Subscribers in the postpaid space will grow from 261.6 million in 2017 to 278.6 million in 2022 at a 1.3% CAGR. The prepaid space will see a -0.7% CAGR over the forecast period, falling to 77.7 million subscribers."The U.S. mobile subscriber market has demonstrated surprising strength despite a population penetration rate above 100%, driven by overall economic growth and new device types that utilize cellular connectivity," says Jason Leigh, senior research analyst, Mobility. "Despite postpaid's dominance in consumers' share of wallet, influenced by unlimited plans and the segment's history as a first mover for new services, there remains a symbiotic relationship with prepaid that shifts as economic fortunes ebb and flow."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

  • Innovate Around Competitive Differentiators Beyond Network Performance and Content
  • Provide Consistent Branding Throughout the Prepaid-Postpaid Portfolio
  • Plan a Wholesale Strategy for Mobile Virtual Network Operators
  • Incentivize Migration to Postpaid While Managing Risk

Market Forecast

  • Postpaid
  • Prepaid

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Network Capacity and Quality
      • Device Diversification
    • Inhibitors
      • Market Saturation
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research

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