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市場調查報告書

美國的後付式/預付式無線通訊市場未來預測

U.S. Postpaid and Prepaid Wireless Forecast, 2019-2023

出版商 IDC 商品編碼 593124
出版日期 內容資訊 英文 8 Pages
訂單完成後即時交付
價格
美國的後付式/預付式無線通訊市場未來預測 U.S. Postpaid and Prepaid Wireless Forecast, 2019-2023
出版日期: 2019年12月26日內容資訊: 英文 8 Pages
簡介

美國的無線通訊市場上,現在從預付方式,轉移到通訊資料數量有比例的費用的後付款方式前進。

本報告提供美國的預付式/後付式的通訊服務的普及情形相關分析,用戶數、市場收益額趨勢預測,各方式的市場佔有率的變動,今後調查的市場機會、課題等。

IDC的市場趨勢預測 (圖表)

摘要整理

對技術供應商的建議

  • 誘導預付用戶到入門級的後付計劃
  • 內容的發掘、強化,與套組服務的差異化
  • 後付式契約計劃的結束

市場預測

  • 後付方式
  • 預付方式

市場背景情況

  • 市場促進、阻礙因素
    • 促進因素
      • 資料共享計劃和無手機計劃
      • 網路的容量和品質
    • 阻礙因素
      • 市場飽和化
      • Wi-Fi的利用可能性
  • 市場主要趨勢
  • 上次預測後的變更點

市場定義

調查手法

相關調查

目錄
Product Code: US44687219

This IDC study analyzes the outlook for the prepaid and postpaid segments of the U.S. mobile services market for 2018-2023. The U.S. wireless subscriber base will grow to 382.3 million by 2023 at a 1.6% CAGR from 353.7 million in 2018. Postpaid continues to provide the momentum for subscriber growth, with stable economic performance and large uptake of cellular-enabled wearables underpinning the gains. Postpaid subscribers will grow from 273.9 million in 2018 to 303.8 million by 2023, a 2.1% CAGR. The prepaid market is slowing despite some strong growth by AT&T's Cricket Mobile and T-Mobile's MetroPCS brand as many prepaid subscribers step up to postpaid plans. Prepaid subscribers will decline at a 0.3% CAGR from 79.7 million in 2018 to 78.6 million by 2023."The resiliency of the U.S. wireless subscriber market continues to defy common sense expectations of a saturated market with nearly 1.1 cellular connections per person," says Jason Leigh, research manager, Mobility. "Wearables are bolstering postpaid subscriptions, and the coming 5G era is poised to make cellular connectivity viable in even more device types, some of which, especially on the consumer side, will be add-ons to existing mobile accounts that will drive overall subscriber totals higher."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

  • Position New Bundles as Differentiators
  • Be Wary of the MVNOs
  • Create and Launch Value-Added 5G Applications and Services … Quickly

Market Forecast

  • Postpaid
  • Prepaid

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Unlimited Service Plans Facilitate Increasing Data Usage
      • Changing Competitive Makeup
      • New Device Types
    • Inhibitors
      • Market Saturation
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research