市場調查報告書

IDC FutureScape:飯店·餐廳·旅遊的全球市場的預測 (2020年)

IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2020 Predictions

出版商 IDC 商品編碼 574561
出版日期 內容資訊 英文 16 Pages
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IDC FutureScape:飯店·餐廳·旅遊的全球市場的預測 (2020年) IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2020 Predictions
出版日期: 2019年10月31日內容資訊: 英文 16 Pages
簡介

本報告提供IDC的飯店·餐廳·旅遊的10大預測相關之系統性資訊。

IDC FutureScape價值

摘要整理

IDC FutureScape的預測

  • 外部促進因素的摘要
  • 預測:對技術買主的影響
    • 預測1:到2023年,將有20%的酒店組織通過領導力支持顛覆性創新來推動文化的全面轉變,推動投資推動下一階段的增長
    • 預測2:到2021年,將有60%的主要餐飲品牌採用基於同意的方法來最大化上下文相關的客戶參與和自動對話的價值,並將頻率提高20%
    • 預測3:到2024年,將有50%的酒店組織實施支持AI的軟體解決方案,而只有20%的酒店組織將成功地區分利用所有AI功能的服務
    • 預測4:到2023年,通過與其他服務提供商的合作夥伴關係,為酒店運營商提供的新本地數位服務將使收入增長10%
    • 預測5:到2023年,90%的酒店和餐飲公司將依靠數位服務來提供臨時勞動力,將客戶滿意度提高10%,並將工資降低10%
    • 預測6:到2023年,35%的主要酒店,餐飲和旅行公司將與零售商合作,以提高顧客的訪問頻率和滿意度
    • 預測7:到2020年,超過50%的酒店品牌將啟動至少一項聯合創新計劃
    • 預測8:到2025年,5G將實現創新的物聯網用例,酒店組織將分配25%的IT預算來部署連接的設備和連接管理解決方案
    • 預測9:到2020年,將有30%的主要酒店品牌利用客戶使用的語音激活數位助理將客戶體驗標準提高至少10%
    • 預測10:到2023年,將自助服務技術戰略與DX相關聯的酒店業組織中,有25%的公司淨利潤將增加10%,客戶忠誠度將提高15%

給技術買主的建議

外部的促進因素:詳細內容

參考資料

  • 相關調查

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目錄
Product Code: US45587819

This IDC study explores how hospitality, dining, and travel organizations are responding to the drivers of business and offers guidance on actions to consider. Hospitality organizations, in the new digital era, are responding to a wide range of political, economic, social, cultural, technological, legal, and experiential forces with new business and technology investment strategies. Increasing market pressures, sweeping regulations, and changes in consumer expectations for experiential hospitality call for the industry to act in innovative ways that meet rising expectations, improve outcomes, and deliver value. Consistent themes emerge in how hospitality, dining, and travel organizations are addressing improving business outcomes amid all this transformation, as follows:The industry is digitally transforming, by realigning business strategies, business processes, and technology investments to improve productivity and consumer experience.Investments include new cloud-based platform foundations for financial, asset and people/workforce management, net in-room and on-property digital experiences, and improved reservations systems.Artificial intelligence (AI) is woven throughout, as it improves personalization from a consumer experience perspective and execution from a workplace perspective."Hospitality organizations are playing catch-up - but are doing so at an accelerating pace as the need for digital transformation has become clear. The IDC 2020 worldwide hospitality industry predictions provide a glimpse into how hospitality, dining, and travel organizations will be investing over the next five years to attract and maintain customer loyalty by improving convenience, service, and value in the new digital era," says Leslie Hand, IDC GVP, Retail Insights. "Some of the hot topics covered are privacy, the gig economy, and voice-enabled engagement."

IDC FutureScape Figure

Executive Summary

IDC FutureScape Predictions

  • Summary of External Drivers
  • Predictions: Impact on Technology Buyers
    • Prediction 1: By 2023, 20% of Hospitality Organizations Will Embrace a Complete Cultural Shift with Leadership Championing Disruptive Innovation, Driving Investment That Launches the Next Stage of Growth
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 2: By 2021, 60% of Major Dining Brands Will Use Consent-Based Approaches to Maximize the Value of Contextualized Customer Engagement and Automated Conversations, Driving a 20% Increase in Frequency
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 3: By 2024, 50% of Hospitality Organizations Overall Will Implement AI-Enabled Software Solutions and Only 20% of Those Will Successfully Differentiate Services by Leveraging the Full Capabilities of AI
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 4: By 2023, New On-Premises Digital Services for Hotel Operators Will Drive a 10% Increase in Revenue Through Partnerships with Other Service Providers
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 5: By 2023, 90% of Hospitality and Dining Enterprises Will Enlist Temporary Workforces Through Digital Services, Improving Customer Satisfaction by 10% While Reducing Salary Expenses by 10%
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 6: By 2023, 35% of Large Hospitality, Dining, and Travel Companies Will Have Partnered with Retailers for Collaborative Services to Increase Customer Visit Frequency and Satisfaction
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 7: By 2020, More than 50% of Hotel Brands Will Have Launched at Least One Co-Innovation Program and 15% Will Start to Generate Revenue by Selling Tech IP
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 8: By 2025, 5G Will Have Enabled Innovative IoT Use Cases, Resulting in Hospitality Organizations Allocating 25% of Their IT Budgets to Deploying Connected Devices and Connectivity Management Solutions
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 9: By 2020, 30% of Major Hospitality Brands Will Be Leveraging Voice-Activated Digital Assistants for Customers' Use, Increasing Customer Experience Metrics by at Least 10%
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 10: By 2023, the 25% of Hospitality Organizations That Have Linked Self-Service Technology Strategy to DX Will See a 10% Increase in Net Margin and a 15% Increase in Customer Loyalty
      • Associated Drivers
      • IT Impact
      • Guidance

Advice for Technology Buyers

External Drivers: Detail

  • Accelerated Disruption: Navigating Business Challenges as Volatility Intensifies
  • The Platform Economy: Competing at Hyperscale
  • Sense, Compute, Act: Maximizing Data Value
  • Crisis of Digital Trust: Escalating Threats Mandate Strategic Responses
  • Intelligence Everywhere: AI's Opportunity and Implications
  • Rising Customer Expectations: More Convenience, Customization, and Control
  • The Future of Work: Agile, Augmented, Borderless, and Reconfigurable

Learn More

  • Related Research
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