U.S. Wearables Market Shares, 2017: Apple Leads in Shipments and Value
|出版日期||內容資訊||英文 19 Pages
|持續統治美國的穿戴式設備市場佔有率:市場的Fitbit U.S. Wearables Market Shares, 2017: Apple Leads in Shipments and Value|
|出版日期: 2018年03月16日||內容資訊: 英文 19 Pages||
This IDC study examines the market share of the major vendors in the U.S. wearables market in 2017."The U.S. wearables market was a tale of transition, with one product category on the rise and the other going through its growing pains," says Ramon T. Llamas, research director with IDC's wearables team. "Basic wearables - the longtime staple of the wearables market - have seen many vendors leave the market, and despite innovation and more vendors entering the market, the exits have outpaced the entrances, and that has had a negative effect overall. Conversely, smart wearables were on the rise in 2017, thanks in large part to Apple and its cellular-connected watch. Meanwhile, multiple vendors have further transitioned their portfolios to smart wearables in an attempt to capture changing user tastes.What will bear close observation is how both product categories evolve in 2018 and beyond," adds Llamas. "Basic wearables need to look beyond the table stakes of steps taken, calories burned, and distance traveled and reveal new metrics and insights. Smart wearables will benefit from a cellular connection but are also in a better position to become multiuse devices, similar to how smartphones evolved from feature phones. These will help wearables get closer to what they have not earned yet: must-have status among end users."