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IDC FutureScape:全球零售業的IT化趨勢 - 2020年的預測

IDC FutureScape: Worldwide Retail 2020 Predictions

出版商 IDC 商品編碼 345088
出版日期 內容資訊 英文 18 Pages
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IDC FutureScape:全球零售業的IT化趨勢 - 2020年的預測 IDC FutureScape: Worldwide Retail 2020 Predictions
出版日期: 2019年10月31日內容資訊: 英文 18 Pages
簡介

本報告提供IDC FutureScape所彙整之全球零售業2020年及其後的10大預測,以及各種增長動力如何影響整個零售行業的技術。並為將來要採取的行動提供指導。

第1章 IDC 關於FutureScape

第2章 摘要整理

第3章 IDC FutureScape預測

  • 外部成長促進因素的摘要
  • 預測:對購買新技術的企業的影響
    • 預測1:到2022年,將有20%的零售商接受徹底的文化轉變,領導者將捍衛那些帶來創造性破壞的創新,並推動投資點燃新的增長水平。同時,其餘80%的零售商將看到他們的業務增長放緩
    • 預測2:2020年IDC數位指數低於100的零售商中有25%將在2025年之前關閉所有商店
    • 預測3:到2024年,將有60%的零售商採用基於AI的軟體解決方案。但是,其中只有20%可以體現差異化的用例,這將擴大智能鴻溝。
    • 預測4:到2022年,將有35%的零售商宣佈建立合作夥伴關係,該合作夥伴關係將遍及整個零售生態系統,以創建可融合店內和在線客戶體驗的新服務
    • 預測5:到2023年,全球排名前250位的零售商中有65%將建立數位化員工終身學習策略,這將使員工保留率提高20%
    • 預測6:到2024年,品牌之間以及客戶之間的共鳴將推動組織在整個生態系統中採用共享流程智能,從而推動客戶生命週期價值整體增長20%
    • 預測7:到2021年,全球50%以上的零售商將啟動一項或多項聯合創新計劃,這將使15%的零售商將其技術知識產權作為資產出售
    • 預測8:到2021年,60%的主要零售商將使用基於同意的方法來最大化情境化客戶旅程個性化和自動對話的價值,將忠誠度提高四倍
    • 預測9:到2021年,80%的零售商將採用零售IT平台,其中35%的客戶體驗指標(例如CSAT和NPS指數)將提高10%以上
    • 預測10:到2023年,將自助服務技術戰略與DX相關聯的零售商中,有50%的淨利潤率將增加35%,客戶忠誠度將增加10%,員工流失率將減少5%

第4章 新技術購買企業的建議

第5章 外性成長促進因素:詳細內容

  • 加速顛覆性技術的飛躍:通過增加不穩定性來克服業務挑戰
  • 平台經濟學:超大規模競爭
  • 感受,計算和行動:最大化數據價值
  • 數位可靠性危機:需要採取戰略對策以應對威脅
  • 提升客戶期望:改善便利性,定制和控制
  • 業務未來:敏捷性,可擴展性,無邊界性和靈活性
  • 情報經濟:人工智能,人類和組織的“學習”以非對稱形式提供了顯著的收益

第6章 參考資料

  • 相關調查報告

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目錄
Product Code: US45588719

This IDC study explores how different drivers are collectively impacting technology in the retail industry and offers guidance on actions to consider. Retail organizations are hard pressed in the new digital era to respond to a wide range of political, economic, social, cultural, technological, legal, and experiential forces. These forces alongside ever-expanding data assets, increasing market pressures, sweeping regulations, and changes in the global populace and in consumer expectations for experiential retail call for the industry to act in innovative ways that meet rising expectations, improve outcomes, and deliver value."The 2020 worldwide retail industry predictions offer a glimpse into the future of the retail industry as it is being transformed in the new digital era," says Leslie Hand, vice president, IDC Retail Insights. "The future belongs to visionary leaders and forward-thinking organizations that are able to break the shackles of legacy systems and accelerate mastering digital-first strategies. The thrivers will be those that champion data-driven, experiential, and personalized approaches to experiential retail business and IT. The strongest businesses will be truly customer driven, with big shifts in internal culture and in collaborative/innovative partner relationships."

IDC FutureScape Figure

Executive Summary

IDC FutureScape Predictions

  • Summary of External Drivers
  • Predictions: Impact on Technology Buyers
    • Prediction 1: By 2022, 20% of Retailers Will Embrace a Complete Cultural Shift Where Leadership Champions Disruptive Innovation, Driving Investment That Launches the Next Stage of Growth, While 80% See Deceleration
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 2: By 2025, 25% of the Retail Companies with an IDC Digital Index of Less than 100 in 2020 Will Close All Stores
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 3: By 2024, 60% of Retailers Will Implement AI-Enabled Software Solutions; However, Only 20% of Those Will Unlock True Differentiation-Focused Use Cases, Broadening the Gap in the New Intelligence Divide
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 4: By 2022, 35% of Retailers Will Have Announced Partnerships or Mash-Ups That Cross Shifting Retail Ecosystems to Offer New Services That Converge the In-Store and Online Customer Experiences
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 5: By 2023, 65% of Top Global 250 Retailers Will Have a Digital Workforce Lifelong Learning Strategy in Place, Enabling up to 20% Increase in Employee Retention
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 6: By 2024, Empathy Among Brands and for Customers Will Drive Organizations to Adopt Shared Process Intelligence Across the Ecosystem That Drives 20% Collective Growth in Customer Lifetime Value
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 7: By 2021, More than 50% of Retailers, Globally, Will Have Launched at Least One Co-Innovation Program, Enabling 15% of Retailers to Sell Their Own Tech IP as an Asset
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 8: By 2021, 60% of Major Retailers Will Use Consent-Based Approach to Maximize the Value of Contextualized Customer Journey Personalization and Automated Conversations, Increasing Loyalty up to Four Times
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 9: By 2021, 80% of Retailers Will Have Implemented a Retail Commerce Platform, with 35% of Them Achieving More than 10% Improvement in Customer Experience Metrics, Such as CSAT and NPS
      • Associated Drivers
      • IT Impact
      • Guidance
    • Prediction 10: By 2023, the 50% of Retailers That Have Linked Self-Service Technology Strategy to DX Will See a 35% Increase in Net Margin, 10% Increase in Customer Loyalty, and 5% Decrease in Staff Turnover
      • Associated Drivers
      • IT Impact
      • Guidance

Advice for Technology Buyers

External Drivers: Detail

  • Accelerated Disruption: Navigating Business Challenges as Volatility Intensifies
  • The Platform Economy: Competing at Hyperscale
  • Sense, Compute, Act: Maximizing Data Value
  • Crisis of Digital Trust: Escalating Threats Mandate Strategic Responses
  • Rising Customer Expectations: More Convenience, Customization, and Control
  • The Future of Work: Agile, Augmented, Borderless, and Reconfigurable
  • Economies of Intelligence: AI, Human, and Organizational "Learning" Fuels Asymmetrical Advantage

Learn More

    • Related Research
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