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Canadian Consumer Perceptions of 3D Printing

出版商 IDC 商品編碼 327480
出版日期 內容資訊 英文 21 Pages
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加拿大的消費者對3D列印的認識 Canadian Consumer Perceptions of 3D Printing
出版日期: 2015年03月26日 內容資訊: 英文 21 Pages







  • 調查手法
    • 調查受訪者的結構


  • 3D列印的認識度和知識
  • 認知度、知識的資訊來源
  • 開始3D列印的意願
  • 利用行動
  • 主要的結論


  • 3D列印技術
  • 3D印表機的購買計劃
  • 價格
  • 利用法的種類
  • 材料、設計
  • 主要的結論



  • 相關調查
  • 摘要


Product Code: CA2C3D15

This IDC study explores Canadian consumer perceptions and adoption of 3D printing technology. The survey, which was fielded in November 2014, asked respondents about their current knowledge and usage of 3D printing, as well as their purchase and usage intentions. The study focuses on active versus passive sources of information, means of accessing a 3D printer, types of materials used, and price expectations. The Essential Guidance section recommends appropriate marketing strategies.

"While there is a relatively high level of awareness of 3D printing among consumers, with many proactively seeking out information on their own, very few are currently utilizing the technology. Although intent to purchase may not be imminent as consumers are waiting for prices to drop, 3D printers nevertheless represent a market opportunity beyond hobbyists who are the early adopters," said George Bulat, research director, IDC Canada's Client Hardware Research.

Table of Contents

IDC Opinion

In This Study

  • Methodology
    • Respondent Demographics

Situation Overview

  • 3D Printing Awareness and Knowledge
  • Source of Awareness or Knowledge
  • Intent to Start 3D Printing
  • Usage Behavior
  • Key Takeaways

Future Outlook

  • Method of 3D Printing
  • Plans to Purchase 3D Printer
  • Price
  • Types of Usage
  • Materials and Designs
  • Key Takeaways

Essential Guidance

Learn More

  • Related Research
  • Synopsis

List of Tables

  • Table: Categorization of Active Versus Passive Source

List of Figures

  • Figure: Respondents by Gender
  • Figure: Respondents by Age Group
  • Figure: Respondents by Household Income
  • Figure: Awareness of 3D Printing
  • Figure: Awareness Versus Household Income
  • Figure: 3D Printing Research
  • Figure: Active Source Versus Passive Source Usage for Research
  • Figure: 3D Printing Intent
  • Figure: Current Use of 3D Printing
  • Figure: Current Purchase Activity by Age Group
  • Figure: Key Takeaways - Situation Overview
  • Figure: 3D Printing Methods
  • Figure: 3D Printer Purchasing Intentions
  • Figure: 3D Printers: Price Threshold
  • Figure: 3D Printing Purposes
  • Figure: 3D Printing Interests
  • Figure: 3D Printing Material Preferences
  • Figure: 3D Printing Design Sources
  • Figure: Key Takeaways - Future Outlook
  • Figure: Suggested 4Ps Marketing Strategy
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