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市場調查報告書

美國的行動電話、智慧型手機的用戶數的預測 (2015∼2019年)

U.S. Mobile Phone and Smartphone Installed Base Forecast, 2018-2022

出版商 IDC 商品編碼 269029
出版日期 內容資訊 英文 13 Pages
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美國的行動電話、智慧型手機的用戶數的預測 (2015∼2019年) U.S. Mobile Phone and Smartphone Installed Base Forecast, 2018-2022
出版日期: 2018年05月21日 內容資訊: 英文 13 Pages
簡介

美國的智慧型手機的普及率,預計到2015年終達到85.8%。對於行動通訊業者 (MNO)來說,要讓仍使用3G線路的使用者轉移到智慧型手機和LTE線路,是下個應解決的課題。還有較便宜設備的普及,在任一個OS中進行著。

本報告提供美國的行動電話 (功能型手機、智慧型手機之各作業系統調查、預測) 的用戶的用戶數 (今後5年份)、市場主要促進與阻礙因素,及對產業相關人員的建議的資訊彙整,為您概述為以下內容。

IDC的市場規模預測 (圖表)

摘要整理

技術供應商的建議

  • 市場飽和化、智慧型手機的普及、設備的生命週期的實體
  • 最新手機的諸功能
  • 低階產品的持續成長

市場預測

  • 智慧型手機市場預測:各作業系統

市場背景情況

  • 市場促進與阻礙因素
    • 推動因素
      • 特別服務與推銷:早期更新計劃
      • 設備:技術進步與新功能
      • 中級模式功能的高階化
    • 阻礙因素
      • 特別服務與推銷:設備安裝計劃
      • 硬體設備開發的減速
  • 市場主要動向
  • 上次預測後的變更點

市場定義

  • 功能型手機
  • 智慧型手機

調查手法

相關調查

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目錄
Product Code: US43802718

This IDC study analyzes the installed base of smartphone users in the United States by operating system (OS). It combines IDC's extensive knowledge of smartphones, smartphone users, subscribers, subscriber growth, and challenges and opportunities for different operating systems. Findings in this document are based on information gathered from primary and secondary sources during the past six months."Smartphone penetration among U.S. mobile phone subscribers continues to climb toward a saturation point as the value proposition of feature phones declines and smartphone prices become more attainable through financing and trade-in programs," says Jason Leigh, senior research analyst with IDC's Mobility team. "To maintain and grow revenue, phone manufacturers and mobile network operators must now pivot from encouraging smartphone adoption to incentivizing device upgrades, through additional financing programs, creative device/service/hardware bundles, and investing in the development of new use cases that will transform subscribers' relationship with their devices."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

  • Financing and Trade-In Will Grow the High End

Market Forecast

  • Forecast and Assumptions
  • Smartphone Forecast by Operating System

Market Context

  • Drivers and Inhibitors
    • Drivers
      • 5G Handsets
      • Refurbished Devices
    • Inhibitors
      • Market Saturation
      • Refresh Cycle and Upgrade Cycle Are Lengthening
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • Feature Phone
  • Smartphone

Methodology

  • Primary Data Sources
  • Secondary Data Sources
  • IDC's Worldwide Quarterly Mobile Phone Tracker

Related Research

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