市場調查報告書
商品編碼
1015951

全球顧客關係管理應用軟體預測(2021年∼2025年)

Worldwide Customer Relationship Management Applications Software Forecast, 2022-2026

出版日期: | 出版商: IDC | 英文 12 Pages | 訂單完成後即時交付

價格
  • 全貌
  • 簡介
  • 目錄
簡介

2020年,無疑證明了超越物理和數位的良好客戶體驗對業務底線的重要性。許多聲稱正在對客戶體驗進行數位化轉型的公司實際上什麼也沒做,並且在大流行來襲時措手不及。

除了良好的客戶參與的基礎之外,客戶現在想要和需要的是來自公司的同理心,這導致他們取得成功。因此,預計隨著越來越多的品牌採用客戶關係管理應用程式,其成長速度將持續快於市場努力進行數位化轉型並適應這種新環境。

本報告提供全球顧客關係管理應用軟體的相關調查,市場預測,成長及阻礙因素,市場發展等資訊。

IDC市場預測圖

摘要整理

科技供應商的建議

市場預測

市場的狀況

  • 成長要素與阻礙因素
    • 成長要素
      • 客戶的期待
      • 勢力移動向平台
      • 客戶資料的重要性
      • 隱私和認同
    • 阻礙因素
      • COVID-19主導的商業模式破壞者
  • 重要的市場發展
  • 與先前預測相比的變化

市場定義

調查手法

  • 市場銷售額成果、預測及匯率

相關調查

目錄
Product Code: US49202922

This IDC study provides the worldwide customer relationship management applications software forecast for 2022-2026."In-person customer interactions became a secondary channel and digital interactions became the primary channel for the purchase of everything from groceries to medicines to everything a person could need because of the COVID-19 pandemic," said Alan Webber, vice president for Customer Experience Management Strategies at IDC. "Though in-person interactions are becoming more common once again, we are not going to go back to the way things were. And companies are going to continue to invest in customer experience technologies to continue to compete in this new world."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • More Diverse Customer Expectations
      • Development of Customer Experience Management Platforms
      • Data Foundation to Customer Experience
    • Inhibitor
      • Continued COVID-19-Driven Impacts
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

  • Historical and Forecast Market Values and Exchange Rate

Related Research