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餐廳和食品店不害怕Ghost Kitchen的理由:填補便利性差距的Dark Kitchen趨勢與技術

Why Restaurants and Groceries Ain't Afraid of No Ghost Kitchens: Dark Kitchen Trends and Technology Close Convenience Gap

出版商 IDC 商品編碼 1009084
出版日期 內容資訊 英文 12 Pages
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餐廳和食品店不害怕Ghost Kitchen的理由:填補便利性差距的Dark Kitchen趨勢與技術 Why Restaurants and Groceries Ain't Afraid of No Ghost Kitchens: Dark Kitchen Trends and Technology Close Convenience Gap
出版日期: 2021年06月03日內容資訊: 英文 12 Pages
簡介

飲食的體驗,已不僅在餐廳中,客戶在選擇的場所,從在智慧設備上搜索菜單的那一刻開始。還有由於Ghost Kitchen的崛起,餐廳比以往任何時候都面臨更大的機會和競爭。食品店,便利商店,飯店,利用現有的廚房空間成為能有效利用虛擬化餐廳優點的有力候補。

本報告提供Ghost Kitchen的相關調查,Ghost Kitchen造成的餐飲業的變化,品牌的機會,新的競爭對手相關檢驗

執行概述

情形概要

  • 外部部署餐廳促進Ghost Kitchen的創新和機會
    • Ghost Kitchen的數位成長要素

對科技買主的建議

參考資料

  • 相關調查
  • 摘要
目錄
Product Code: US47729621

This IDC Perspective examines how ghost kitchen concepts have changed the game for foodservice, creating avenues of opportunity for brands as well as bringing new competitors into the space. The fervor for transactional dining is putting added pressure on organizations to take digital strategies to the next level to support the needs of customers and employees as service models become virtual."Dining experiences are no longer within the four walls of a restaurant - they are wherever the customer chooses to be, and they can begin the moment a potential patron searches for a type of food on a smart device," says Dorothy Creamer, senior research analyst, Hospitality and Travel Digital Transformation Strategies at IDC. "With the meteoric rise of ghost kitchens, restaurants have greater opportunity and competition than ever before. Groceries, C-stores, and hotels are all prime candidates for leveraging the benefits of virtualized dining through existing kitchen spaces. The competitive differentiators will be how brands can minimize friction and create seamless offerings from virtual entities, without guests feeling like they have been duped or shortchanged quality in the name of convenience."

Executive Snapshot

Situation Overview

  • Off-Premises Dining Drives Ghost Kitchen Innovation and Opportunity
    • Digital Drivers of Ghost Kitchens

Advice for the Technology Buyer

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  • Related Research
  • Synopsis