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市場調查報告書

消費者TV服務的加拿大市場預測:2021年∼2025年

Canadian Consumer TV Services Forecast, 2021-2025

出版商 IDC 商品編碼 1009061
出版日期 內容資訊 英文 15 Pages
訂單完成後即時交付
價格
消費者TV服務的加拿大市場預測:2021年∼2025年 Canadian Consumer TV Services Forecast, 2021-2025
出版日期: 2021年05月31日內容資訊: 英文 15 Pages
簡介

本報告提供加拿大的消費者TV服務市場相關調查分析,用戶數收益的預測,市場形成的要素,主要促進因素、阻礙因素之系統性資訊。

IDC的市場預測值

摘要整理

對技術供應商的建議

市場預測

市場情形

  • 促進因素及阻礙因素
    • 促進因素
      • 外出自我克制限制的延長
      • CATV 2.0
      • 打破障礙的 - 應用為基礎的BDU
    • 阻礙因素
      • OTT和OTT最初的視訊內容
      • 由於COVID-19造成的限制的 (社會) 經濟影響
  • 重要的市場趨勢
  • 上次預測後的變更

市場定義

調查手法

相關調查

目錄
Product Code: CA46287321

This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast."The push and pull effect of COVID-19-related stay-at-home restrictions, consumers' need to entertain themselves within their homes, and the increased availability and usage of OTT video service/content over the past year, when coupled with the purse-tightening impact of continuing COVID-19-related economic impact will inevitably cause consumers to rethink their monthly spend," says Manish Nargas, research manager, Consumer Services and Mobility at IDC. "TV service providers will have to remain cognizant of the downward pressure on the value proposition of traditional TV service on account of these changes and build strategies that look to build loyalties/make the service stickier. Afterall, the cost of losing a subscriber today will most certainly outweigh the dollars they spend today."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Extended Stay-at-Home Restrictions
      • Cable TV 2.0 Is Blurring the Borders!
      • Breaking Barriers - Application-Based BDUs
    • Inhibitors
      • OTT and OTT-First Video Content
      • (Socio-) Economic Impact of COVID-19 Restrictions
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • TV Services
  • TV Everywhere
  • Glossary

Methodology

  • Difficulty Reconciling Forecasts with CRTC Market Data

Related Research