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市場調查報告書
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1268741

增強現實(AR)市場規模,份額和趨勢分析報告:按組件(硬件,軟件),顯示器(頭戴式顯示器,智能眼鏡,平視顯示器,手持設備),應用程序,地區,細分趨勢2023-2030

Augmented Reality Market Size, Share & Trends Analysis Report By Component (Hardware, Software), By Display (Head-Mounted Display, Smart Glass, Head-Up Display, Handheld Devices), By Application, By Region, And Segment Forecasts, 2023 - 2030

出版日期: | 出版商: Grand View Research | 英文 170 Pages | 商品交期: 2-10個工作天內

價格

增強現實 (AR) 市場增長和趨勢:

根據 Grand View Research, Inc. 的一份新報告,全球增強現實 (AR) 市場規模從 2023 年到 2030 年的複合年增長率將達到 39.8%,到 2030 年將達到 5,975%。預計將達到4000萬美元。

這一市場增長歸因於增強現實 (AR) 技術在汽車,醫療保健,教育,建築和物流等各個行業的日益普及。 增強現實 (AR) 界面不僅可以改善工作環境,還可以優化工作效率,同時在效率,生產力和安全性方面帶來顯著優勢。

AR 技術在不斷發展,隨著技術的進步變得更加熟悉和可靠。 一些市場參與者正在專注於推出新的和更具創新性的產品,以吸引客戶並在行業中獲得競爭優勢。 例如,在 2023 年,Google LLC 宣佈為 Google Cloud 客戶推出其最新的 Immersive Stream for XR 服務。 據說這項新服務不需要強大的硬件或特殊應用程序來讓您沉浸在增強現實 (AR) 或 3D 世界中。 用戶只需掃描二維碼或點擊鏈接即可進入增強現實 (AR) (XR)。

增強現實 (AR) 行業的增長受到各行各業現有企業積極採用 AR 技術解決方案的影響,尤其是在 COVID-19 爆發之後。 例如,AR 技術正在教育機構中廣泛採用,以增強學生的學習體驗。

市場也受益於零售領域,因為 AR 為購物者提供身臨其境的體驗並幫助他們做出明智的購買決定。 2022 年 11 月,Snap, Inc. 與 Amazon.com, Inc. 合作,為品牌和客戶在線推出支持 AR 的數字試穿款式。 這種時尚合作夥伴關係有望使 AR 購物體驗無縫銜接。

AR 技術在利基市場非常受歡迎。 一些移動設備供應商已經發布了支持 AR 的移動設備。 因此,隨著 AR 技術的不斷發展和更現實的用例的引入,預計在預測期內增強現實 (AR) 市場將顯著增長。

增強現實市場亮點

  • 按組件劃分,隨著 AR 設備在製造,醫療保健,教育,零售和電子商務等各種應用中的應用取得進展,預計軟件領域在預測期內的複合年增長率約為 41.0%。 .
  • 在顯示領域,智能眼鏡的採用率正在增加,不僅用於個人娛樂用途,還用於建築規劃,製造過程和醫療保健等工業應用。預計將錄得 49.1 的顯著增長率2018 年的百分比。
  • 按應用劃分,到 2022 年,工業和製造業將佔銷售額的約 24.0%。 這是因為 AR 已被證明是企業中的關鍵應用程序,可通過保持所有流程運行,發現異常和減少生產停機時間來確保高效運營。
  • 由於製造業,物流/運輸,汽車和遊戲/娛樂行業的快速擴張,預計 2023 年至 2030 年亞太地區的增強現實 (AR) 行業將錄得較大的複合年增長率,尤其是在日本和中國。估計。

內容

第一章調查方法及範圍

  • 市場細分和範圍
  • 市場定義
  • 信息採購
    • 購買的數據庫
    • GVR 內部數據庫
    • 二手信息和第三方觀點
    • 初步調查
  • 信息分析
    • 數據分析模型
  • 市場形成和數據可視化
  • 驗證和發布數據

第 2 章執行摘要

  • 市場概況
  • 細分快照 (1/2)
  • 細分快照 (2/2)
  • 競爭格局快照

第 3 章市場變量,趨勢和範圍

  • 市場體系展望
  • 行業價值鏈分析
  • 市場動態
    • 市場驅動因素分析
    • 市場製約因素分析
  • 行業分析工具
    • 波特的分析
    • 宏觀經濟分析
  • 2022 年主要公司分析
  • 關鍵玩家定位矩陣,2022 年
  • 增強現實 (AR) - COVID-19 影響分析

第 4 章成分估計和趨勢分析

  • 組件變化分析和市場份額,2022 年和 2030 年
  • 按組件
    • 硬件
    • 軟件

第五章顯示預估與趨勢分析

  • 顯示變化分析和市場份額,2022 年和 2030 年
  • 按展示
    • 頭戴式顯示器
    • 智能眼鏡
      • 電影放映眼鏡
      • XR 眼鏡
    • 平視顯示器
    • 手持設備

第 6 章使用情況估計和趨勢分析

  • 應用變化分析和市場份額,2022 年和 2030 年
  • 通過使用
    • 航空航天與國防
    • 汽車
    • 教育
    • 電子商務和零售
    • 遊戲和娛樂
    • 醫療保健
    • 工業和製造業
    • 其他

第7章區域估計與趨勢分析

  • 增強現實 (AR) 市場:區域展望
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 印度
    • 中國
    • 日本
    • 韓國
  • 南美洲
    • 巴西
  • 中東和非洲 (MEA)

第八章競爭格局

  • 主要參與者
      • 增強現實 (AR) 硬件市場參與者
    • Vuzix
    • Meta
    • RealWear, Inc.
    • Alphabet Inc.(Google LLC)
    • Nreal Technology Limited
    • Magic Leap, Inc.
    • Lenovo Group
    • Tilt Five, Inc.
    • Snap, Inc.
    • Apple, Inc.
    • Seiko Epson Corporation(Epson America Inc.)
    • Rokid, Inc.
    • Shenzhen INMO Technology Co., Ltd.
    • Xiaomi Corporation
    • MAD Gaze
    • OPPO Private Limited(Parent company-BBK Electronics Corporation)
    • Viture, Inc.
    • DreamWorld, Inc.
    • Goertek, Inc.
    • Microsoft Corporation
    • Qualcomm Technologies, Inc.
    • Sony Group Corporation
    • Samsung Electronics Co., Ltd.
      • AR軟體市場廠商
    • TeamViewer AG
    • PTC Inc.
    • Librestream Technologies
    • OverIT SpA
    • AMA Corporation Plc
    • CareAR Holdings(Parent Company-Xerox Holding Corporation)
    • RE'FLEKT GmbH
    • Help Lightning, Inc.
    • Taqtile, Inc.
    • Atheer, Inc.
    • Scope Technologies US Inc.
    • Blippar Group Limited
    • Wikitude GmbH(Parent Company-Qualcomm Technologies, Inc.)
    • Zappar Ltd.
  • 主要市場進入者的近期發展和影響
  • 公司分類
  • 參與者概覽
  • 財務業績
  • 產品基準
  • 公司熱圖分析
  • 2022 年公司市場份額分析
  • 戰略規劃
    • 分機
    • 併購
    • 協作
    • 新產品發布
Product Code: 978-1-68038-820-6

Augmented Reality Market Growth & Trends:

The global augmented reality market size is expected to reach USD 597.54 billion by 2030, registering a CAGR of 39.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. The market growth can be credited to the increasing adoption of augmented reality (AR) technology across several industry verticals, such as automotive, healthcare, education, construction, and logistics among others. The augmented reality interfaces enhance the work environment as well as optimize operational efficiency while offering significant benefits in terms of efficiency, productivity, and safety.

AR technology has been evolving continuously and getting more accessible and reliable in line with the advances in technology. Several market players are focused on introducing new and more innovative offerings to attract customers and gain a competitive edge in the industry. For instance, in 2023, Google LLC announced the launch of its latest Immersive Stream for XR service for its Google Cloud customers. This new offering is said to eliminate the need for any powerful hardware or a special application to immerse oneself in the augmented reality or 3D world. The users can simply scan a QR code or click a link to get into extended reality (XR).

The growth of augmented reality industry is being influenced by the aggressive adoption of AR technology solutions by various industry incumbents, especially in the wake of the COVID-19 outbreak. For instance, AR technology is being widely adopted across educational institutions to enhance the learning experience for students.

The market is also benefiting from the retail domain as AR provides an immersive experience to shoppers and helps them make informed buying decisions. In November 2022, Snap, Inc. partnered with Amazon.com, Inc. to initiate AR-enabled digital try-on styles for the brands and customers online. This fashion partnership is anticipated to create an AR shopping experience seamless.

AR technology is gaining massive traction in niche markets. Several mobile device vendors are introducing AR-compatible mobile devices. As such, the market for augmented reality is poised for significant growth during the forecast period as AR technology continues to evolve and more real-life use cases are introduced.

Augmented Reality Market Report Highlights:

  • In terms of component, software segment is expected to register a CAGR of around 41.0% during the forecast period owing to the rising adoption of AR devices across various applications, including manufacturing, healthcare, education, retail & e-commerce, among others
  • In terms of display, smart glass segment is expected to register a notable growth rate of 49.1% by 2030 with the increasing adoption of smart glasses beyond personal uses of entertainment to industrial applications such as architectural planning, manufacturing processes, healthcare, and more
  • In terms of application, industrial & manufacturing segment accounted for the revenue share of around 24.0% in 2022 as AR finds important application in businesses to ensure efficient operations by keeping all processes operational, spotting anomalies, and reducing production downtime
  • Asia Pacific augmented reality industry is estimated to witness a significant CAGR from 2023 to 2030 with the rapid expansion of manufacturing, logistic & transportation, automotive, and gaming & entertainment industries, especially in Japan and China

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot (1/2)
  • 2.3. Segment Snapshot (2/2)
  • 2.4. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Analysis
    • 3.4.2. Macroeconomic Analysis
  • 3.5. Key Company Analysis, 2022
  • 3.6. Key Player Positioning Matrix, 2022
  • 3.7. Augmented Reality- Covid-19 Impact Analysis

Chapter 4. Component Estimates and Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2022 & 2030
  • 4.2. Augmented Reality Market Estimates & Forecast, By Component (USD Billion)
    • 4.2.1. Hardware
    • 4.2.2. Software

Chapter 5. Display Estimates & Trend Analysis

  • 5.1. Display Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Augmented Reality Market Estimates & Forecast, By Display (USD Billion)
    • 5.2.1. Head Mounted Display
    • 5.2.2. Smart Glasses
      • 5.2.2.1 Cinema Display Glasses
      • 5.2.2.2 XR Glasses
    • 5.2.3. Head-Up Display
    • 5.2.4. Handheld Devices

Chapter 6. Application Estimates & Trend Analysis

  • 6.1. Application Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Augmented Reality Market Estimates & Forecast, By Application (USD Billion)
    • 6.2.1. Aerospace & Defense
    • 6.2.2. Automotive
    • 6.2.3. Education
    • 6.2.4. E-Commerce & Retail
    • 6.2.5. Gaming & Entertainment
    • 6.2.6. Healthcare
    • 6.2.7. Industrial & Manufacturing
    • 6.2.8. Others

Chapter 7. Regional Estimates & Trend Analysis

  • 7.1 Augmented Reality Market: Regional Outlook
  • 7.2 North America
    • 7.2.1 North America augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.2.2 U.S.
      • 7.2.2.1 U.S. augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.2.3 Canada
      • 7.2.3.1 Canada augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.2.4 Mexico
      • 7.2.4.1 Mexico augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 7.3 Europe
    • 7.3.1 Europe augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.3.2 UK.
      • 7.3.2.1 UK augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.3.3 Germany
      • 7.3.4.1 Germany augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.3.5 France
      • 7.3.5.1 France augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 7.4 Asia Pacific
    • 7.4.1 Asia Pacific augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.4.2 India
      • 7.4.2.1 India augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.4.3 China
      • 7.4.3.1 China augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.4.4 Japan
      • 7.4.4.1 Japan augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5 South Korea
      • 7.4.5.1 South Korea augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 7.5 South America
    • 7.5.1 South America augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
    • 7.5.2 Brazil
      • 7.5.2.1 Brazil augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 7.6 Middle East and Africa (MEA)
    • 7.6.1 MEA augmented reality market estimates & forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Competitive Landscape

  • 8.1 Key Participants
      • Augmented Reality Hardware Market Players
    • 8.1.1 Vuzix
    • 8.1.2 Meta
    • 8.1.3 RealWear, Inc.
    • 8.1.4 Alphabet Inc. (Google LLC)
    • 8.1.5 Nreal Technology Limited
    • 8.1.6 Magic Leap, Inc.
    • 8.1.7 Lenovo Group
    • 8.1.8 Tilt Five, Inc.
    • 8.1.9 Snap, Inc.
    • 8.1.10 Apple, Inc.
    • 8.1.11 Seiko Epson Corporation (Epson America Inc.)
    • 8.1.12 Rokid, Inc.
    • 8.1.13 Shenzhen INMO Technology Co., Ltd.
    • 8.1.14 Xiaomi Corporation
    • 8.1.15 MAD Gaze
    • 8.1.16 OPPO Private Limited (Parent company - BBK Electronics Corporation)
    • 8.1.17 Viture, Inc.
    • 8.1.18 DreamWorld, Inc.
    • 8.1.19 Goertek, Inc.
    • 8.1.20 Microsoft Corporation
    • 8.1.21 Qualcomm Technologies, Inc.
    • 8.1.22 Sony Group Corporation
    • 8.1.23 Samsung Electronics Co., Ltd.
      • Augmented Reality Software Market Players
    • 8.1.24 TeamViewer AG
    • 8.1.25 PTC Inc.
    • 8.1.26 Librestream Technologies
    • 8.1.27 OverIT S.p.A.
    • 8.1.28 AMA Corporation Plc
    • 8.1.29 CareAR Holdings (Parent Company - Xerox Holding Corporation)
    • 8.1.30 RE'FLEKT GmbH
    • 8.1.31 Help Lightning, Inc.
    • 8.1.32 Taqtile, Inc.
    • 8.1.33 Atheer, Inc.
    • 8.1.34 Scope Technologies US Inc.
    • 8.1.35 Blippar Group Limited
    • 8.1.36 Wikitude GmbH (Parent Company - Qualcomm Technologies, Inc.)
    • 8.1.37 Zappar Ltd.
  • 8.2 Recent Development & Impact, By Key Market Participants
  • 8.3 Company Categorization
  • 8.4 Participant's Overview
  • 8.5 Financial Performance
  • 8.6 Product Benchmarking
  • 8.7 Company Heat Map Analysis
  • 8.8 Company Market Share Analysis, 2022
  • 8.9 Strategy Mapping
    • 8.9.1 Expansion
    • 8.9.2 Mergers & acquisition
    • 8.9.3 Collaborations
    • 8.9.4 New product launches

List of Tables

  • Table 1 Augmented Reality Market Revenue Estimates and Forecast, By Component, 2018 - 2030 (USD Billion)
  • Table 2 Augmented Reality Market Revenue Estimates and Forecast, By Display, 2018 - 2030 (USD Billion)
  • Table 3 Augmented Reality Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Billion)
  • Table 4 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 5 Key company categorization
  • Table 6 Company Heat Map Analysis
  • Table 7 Key companies undergoing expansions
  • Table 8 Key companies involved in mergers and acquisitions
  • Table 9 Key companies undergoing collaborations
  • Table 10 Key companies launching new products
  • Table 11 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Augmented Reality Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Augmented Reality Market Value, 2022 (USD Billion)
  • Fig. 11 Augmented Reality- Industry Value Chain Analysis
  • Fig. 12 Augmented Reality Market Dynamics
  • Fig. 13 Key Market Driver Impact
  • Fig. 14 Key Market Restraint Impact
  • Fig. 15 Augmented Reality Market: PORTER's Five Forces Analysis
  • Fig. 16 Augmented Reality Market: Macroeconomic Analysis
  • Fig. 17 Augmented reality market, by component, key takeaways
  • Fig. 18 Component movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 19 Augmented reality market, by display, key takeaways
  • Fig. 20 Display movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 21 Augmented reality market, by application, key takeaways
  • Fig. 22 Application movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 23 Regional market size estimates & forecasts, 2022 & 2030 (USD Billion)
  • Fig. 24 Regional movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 25 Key Company Categorization
  • Fig. 26 Company Market Share Analysis, 2022
  • Fig. 27 Strategic framework