表紙
市場調查報告書
商品編碼
977782

時尚影響者行銷的市場規模,佔有率,趨勢分析報告:各影響者類型(兆影響者,宏影響者,奈米影響者),各流行類型,各地區,各市場區隔預測(2020年∼2027年)

Fashion Influencer Marketing Market Size, Share & Trends Analysis Report By Influencer Type (Megainfluencers, Macroinfluencers, Nanoinfluencers), By Fashion Type, By Region, And Segment Forecasts, 2020 - 2027

出版日期: | 出版商: Grand View Research, Inc. | 英文 154 Pages | 商品交期: 2-10個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球時尚影響者行銷的市場規模2027年之前達到171億2千萬美元,在預測期間內預計將以35.7%的年複合成長率擴大。 TikTok和Instagram Reels等應用程序是推動市場增長的關鍵因素之一,這些應用程序允許用戶製作更短,更身臨其境的視頻;短視頻應用程序可幫助時尚影響者為其視頻添加特殊效果,從而有助於內容創建並確保更高的質量。消費者參與度.2019年10月,TikTok還推出了針對Pro帳戶的分析工具,以提供有關內容效果和受眾互動的更詳細的見解,允許時尚影響者發布與其追隨者需求同步的內容。

本報告提供時尚影響者行銷市場相關調查,市場概要,以及各影響者類型,各流行類型,各地區的趨勢,及加入此市場的主要企業的簡介等資訊。

目錄

第1章 調查手法和範圍

第2章 摘要整理

第3章 市場變數,趨勢,範圍

  • 市場區隔
  • 市場規模與成長預測
  • 滲透與成長預測的製圖
  • 產業的價值鏈分析
  • 市場動態
  • 滲透與成長預測的製圖
  • 商務環境分析工具

第4章 市場預算與趨勢分析,各影響者類型

  • 市場規模的預算與預測及趨勢分析,2016年∼2027年(百萬美元)
  • 各影響者類型趨勢分析與市場佔有率,2019年和2027年
  • 兆影響者
  • 宏影響者
  • 微影響者
  • 奈米影響者

第5章 市場預算與趨勢分析,各流行類型

  • 市場規模的預算與預測及趨勢分析,2016年∼2027年(百萬美元)
  • 各流行類型趨勢分析與市場佔有率,2019年和2027年
  • 美容·化妝品
  • 服裝
  • 珠寶·飾品

第6章 市場預算與趨勢分析,各地區

  • 地區的市場規模的預算與預測,2016年∼2027年(百萬美元)
  • 各地區趨勢分析與市場佔有率,2019年和2027年
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
  • 亞太地區
    • 中國
    • 日本
    • 印度
  • 南美
    • 巴西
    • 墨西哥
  • 中東·非洲(MEA)

第7章 競爭分析

  • 主要的市場參與者最近的趨勢及影響分析
  • 企業/競爭的分類(關鍵創新者,市場領導,新興企業)
  • 業者情勢
  • 公開企業
    • 企業的市場情況分析
  • 民營企業
    • 主要的新興企業/技術破壞者/創新者的清單
    • 企業的市場情況分析

第8章 競爭情形

  • AspireIQ
  • HYPR Brands
  • InfluencerDB
  • IZEA
  • Klear
  • Launchmetrics
  • Mavrck
  • Socially Powerful
  • Speakr Inc.
  • Upfluence Inc.
目錄
Product Code: GVR-4-68039-190-4

Fashion Influencer Marketing Market Growth & Trends:

The global fashion influencer marketing market size is anticipated to reach USD 17.12 billion by 2027, according to a new report by Grand View Research, Inc. It is anticipated to exhibit a CAGR of 35.7% over the forecast period. The growing popularity of social media applications such as TikTok and Instagram Reels is one of the key factors driving market growth. These applications allow users to make shorter and more immersive videos. Short video applications help fashion influencers add special effects to their videos, thus aiding in content creation and guaranteeing higher consumer engagement. In October 2019, TikTok also launched its analytics tool for Pro accounts to offer more detailed insights regarding the performance of the content and audience interaction, allowing fashion influencers to post content that is in sync with their followers' demands.

The rising popularity of influencer incubators offers promising growth opportunities to the industry due to the ability to capture higher engagement rates. Influencer incubators search for key opinion leaders and influencers with high engagement rates and nurture them to produce content coinciding with the brand value of a company. These influencers become a part of the brand, thus helping marketers advertise their products to a familiar and loyal audience. Companies, including Tmall.com, have started leveraging influencer incubator solutions to boost sales for product categories such as cosmetics and apparel, offering market growth prospects.

The integration of e-commerce with social media is also expected to work well for the growth of the market. This can be attributed to digital payment features on social media platforms and their transition to 'retailtainment' sites. Live-streaming platforms such as Taobao Live and Little Red Book in China have started utilizing social-media, live-streaming, and video capabilities to encourage users to interact, comment, and engage more effectively. Such developments are also expected to enable fashion influencers to effectively advertise their products and brands to foster meaningful relations with their followers.

Developers have also started leveraging Artificial Intelligence (AI) to program virtual influencers, which portray similar content on their feed as fashion influencers. Virtual fashion influencers such as Lil Miquela, Zhi, Margot, and Shudu enable brands and marketers to indulge in more affordable influencer marketing practices and generate more specific, data-driven content. AI helps creators interpret consumer data at various levels and offer specialized content that resonates with audiences the most, thus driving higher engagements. Deploying AI-based content creators also allows brands to enhance creativity and fully-control their marketing campaigns, thus promising higher adoption of virtual fashion influencers.

Fashion Influencer Marketing Market Report Highlights:

  • In terms of influencer type, the microinfluencers segment is expected to emerge as the fastest-growing segment over the forecast period. The promising growth prospects of the segment can be attributed to the rising demand of fashion brands for amplifying their reach and establishing strong business relations with the customer
  • In terms of fashion type, the jewelry and accessories segment is envisioned to expand at the highest CAGR over the forecast period, due to the rising demand from jewelry brands to track the impact of investment and normalize the trend of wearing jewelry amongst people
  • The Asia Pacific region is expected to register the highest CAGR over the forecast period due to the availability of affordable internet and incremental penetration of social media in countries such as India, Vietnam, and China

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research Methodology
  • 1.2 Research Scope and Assumptions
  • 1.3 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Fashion Influencer Marketing Market - Industry Snapshot & Key Buying Criteria, 2016 - 2027

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Segmentation
  • 3.2 Market Size and Growth Prospects
  • 3.3 Penetration & Growth Prospect Mapping
  • 3.4 Industry Value Chain Analysis
  • 3.5 Market Dynamics
    • 3.5.1 Market driver analysis
      • 3.5.1.1 Increasing proliferation of AI in the fashion influencer marketing industry
      • 3.5.1.2 Advent of social media
    • 3.5.2 Market restraint analysis
      • 3.5.2.1 Privacy regulations in the fashion influencer industry
  • 3.6 Penetration & Growth Prospect Mapping
  • 3.7 Business Environmental Analysis Tools
    • 3.7.1 Porter's Five Forces Analysis
    • 3.7.2 PEST Analysis

Chapter 4 Influencer Type Estimates and Trend Analysis

  • 4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Million)
  • 4.2 Influencer Type Movement Analysis & Market Share, 2019 & 2027
  • 4.3 Megainfluencers
    • 4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Million)
  • 4.4 Macroinfluencers
    • 4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Million)
  • 4.5 Microinfluencers
    • 4.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Million)
  • 4.6 Nanoinfluencers
    • 4.6.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Million)

Chapter 5 Fashion Type Estimates and Trend Analysis

  • 5.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Million)
  • 5.2 Fashion Type Movement Analysis & Market Share, 2019 & 2027
  • 5.3 Beauty & Cosmetics
    • 5.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Million)
  • 5.4 Apparel
    • 5.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Million)
  • 5.5 Jewelry & Accessories
    • 5.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Million)

Chapter 6 Regional Estimates and Trend Analysis

  • 6.1 Regional Market Size Estimates & Forecasts, 2016 - 2027 (USD Million)
  • 6.2 Regional Movement Analysis & Market Share, 2019 & 2027
  • 6.3 North America
    • 6.3.1 North America fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
    • 6.3.2 North America fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
    • 6.3.3 U.S.
      • 6.3.3.1 U.S. fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
      • 6.3.3.2 U.S. fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
    • 6.3.4 Canada
      • 6.3.4.1 Canada fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
      • 6.3.4.2 Canada fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
  • 6.4 Europe
    • 6.4.1 Europe fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
    • 6.4.2 Europe fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
    • 6.4.3 Germany
      • 6.4.3.1 Germany fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
      • 6.4.3.2 Germany fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
    • 6.4.4 U.K.
      • 6.4.4.1 U.K. fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
      • 6.4.4.2 U.K. fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
  • 6.5 Asia Pacific
    • 6.5.1 Asia Pacific fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
    • 6.5.2 Asia Pacific fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
    • 6.5.3 China
      • 6.5.3.1 China fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
      • 6.5.3.2 China fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
    • 6.5.4 Japan
      • 6.5.4.1 Japan fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
      • 6.5.4.2 Japan fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
    • 6.5.5 India
      • 6.5.5.1 India fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
      • 6.5.5.2 India fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
  • 6.6 Latin America
    • 6.6.1 Latin America fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
    • 6.6.2 Latin America fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
    • 6.6.3 Brazil
      • 6.6.3.1 Brazil fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
      • 6.6.3.2 Brazil fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
    • 6.6.4 Mexico
      • 6.6.4.1 Mexico fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
      • 6.6.4.2 Mexico fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)
  • 6.7 Middle East and Africa (MEA)
    • 6.7.1 MEA fashion influencer marketing market, by influencer type, 2016 - 2027 (USD Million)
    • 6.7.2 MEA fashion influencer marketing market, by fashion type, 2016 - 2027 (USD Million)

Chapter 7 Competitive Analysis

  • 7.1 Recent Developments & Impact Analysis, By Key Market Participants
  • 7.2 Company/Competition Categorization (Key innovators, Market leaders, Emerging Players)
  • 7.3 Vendor Landscape
    • 7.3.1 Key Company Market Share Analysis, 2019
  • 7.4 Public Companies
    • 7.4.1 Company Market Position Analysis
  • 7.5 Private Companies
    • 7.5.1 List of Key Emerging Companies /Technology Disruptors/Innovators
    • 7.5.2 Company Market Position Analysis

Chapter 8 Competitive Landscape

  • 8.1. AspireIQ
    • 8.1.1. Company Overview
    • 8.1.2. Financial Performance
    • 8.1.3. Product Benchmarking
    • 8.1.4. Recent Developments
  • 8.2. HYPR Brands
    • 8.2.1. Company Overview
    • 8.2.2. Financial Performance
    • 8.2.3. Product Benchmarking
    • 8.2.4. Recent Developments
  • 8.3. InfluencerDB
    • 8.3.1. Company Overview
    • 8.3.2. Financial Performance
    • 8.3.3. Product Benchmarking
    • 8.3.4. Strategic Initiatives
  • 8.4. IZEA
    • 8.4.1. Company Overview
    • 8.4.2. Financial Performance
    • 8.4.3. Product Benchmarking
    • 8.4.4. Recent Developments
  • 8.5. Klear
    • 8.5.1. Company Overview
    • 8.5.2. Financial Performance
    • 8.5.3. Product Benchmarking
    • 8.5.4. Recent Developments
  • 8.6 Launchmetrics
    • 8.6.1. Company Overview
    • 8.6.2. Financial Performance
    • 8.6.3. Product Benchmarking
    • 8.6.4. Recent Developments
  • 8.7. Mavrck
    • 8.7.1. Company Overview
    • 8.7.2. Financial Performance
    • 8.7.3. Product Benchmarking
    • 8.7.4. Recent Developments
  • 8.8. Socially Powerful
    • 8.8.1. Company Overview
    • 8.8.2. Financial Performance
    • 8.8.3. Product Benchmarking
    • 8.8.4. Recent Developments
  • 8.9. Speakr Inc.
    • 8.9.1. Company Overview
    • 8.9.2. Financial Performance
    • 8.9.3. Product Benchmarking
    • 8.9.4. Recent Developments
  • 8.10. Upfluence Inc.
    • 8.10.1. Company Overview
    • 8.10.2. Financial Performance
    • 8.10.3. Product Benchmarking
    • 8.10.4. Recent Developments

List of Tables

  • Table 1 Fashion influencer marketing market estimates & forecasts, 2016 - 2027 (USD Million)
  • Table 2 Fashion influencer marketing market estimates and forecasts by region, 2016 - 2027 (USD Million)
  • Table 3 Fashion influencer marketing market estimates and forecasts by influencer type, 2016 - 2027 (USD Million)
  • Table 4 Fashion influencer marketing market estimates and forecasts by fashion type, 2016 - 2027 (USD Million)
  • Table 5 Fashion influencer - Key market driver impact
  • Table 6 Global fashion influencer marketing market, megainfluencers, 2016 - 2027 (USD Million)
  • Table 7 Global fashion influencer marketing market, macroinfluencers, 2016 - 2027 (USD Million)
  • Table 8 Global fashion influencer marketing market, microinfluencers, 2016 - 2027 (USD Million)
  • Table 9 Global fashion influencer marketing market, nanoinfluencers, 2016 - 2027 (USD Million)
  • Table 10 Global fashion influencer marketing market in beauty & cosmetics, 2016 - 2027 (USD Million)
  • Table 11 Global fashion influencer marketing market in apparel, 2016 - 2027 (USD Million)
  • Table 12 Global fashion influencer marketing market in jewelry & accessories, 2016 - 2027 (USD Million)
  • Table 13 North America fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 14 North America fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 15 U.S. fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 16 U.S. fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 17 Canada fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 18 Canada fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 19 Europe fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 20 Europe fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 21 Germany fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 22 Germany fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 23 U.K. fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 24 U.K. fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 25 Asia Pacific fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 26 Asia Pacific fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 27 China fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 28 China fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 29 India fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 30 India fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 31 Japan fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 32 Japan fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 33 Latin America fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 34 Latin America fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 35 Brazil fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 36 Brazil fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 37 Mexico fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 38 Mexico fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Table 39 MEA fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Table 40 MEA fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)

List of Figures

  • Fig. 1 Industry Snapshot - Fashion influencer marketing market
  • Fig. 2 Fashion influencer marketing market: Segmentation & Scope
  • Fig. 3 Fashion influencer marketing market: Size and growth prospect
  • Fig. 4 Penetration & growth prospect mapping
  • Fig. 5 Industry value chain analysis
  • Fig. 6 Market dynamics
  • Fig. 7 Porter's five forces analysis
  • Fig. 8 PEST analysis
  • Fig. 9 Fashion influencer marketing market: Influencer type movement analysis
  • Fig. 10 Global fashion influencer marketing market, megainfluencers, 2016 - 2027 (USD Million)
  • Fig. 11 Global fashion influencer marketing market, macroinfluencers, 2016 - 2027 (USD Million)
  • Fig. 12 Global fashion influencer marketing market, microinfluencers, 2016 - 2027 (USD Million)
  • Fig. 13 Global fashion influencer marketing market, nanoinfluencers, 2016 - 2027 (USD Million)
  • Fig. 14 Fashion influencer marketing market: Fashion type movement analysis
  • Fig. 15 Global fashion influencer marketing market, beauty & cosmetics, 2016 - 2027 (USD Million)
  • Fig. 16 Global fashion influencer marketing market, apparel, 2016 - 2027 (USD Million)
  • Fig. 17 Global fashion influencer marketing market, jewelry & accessories, 2016 - 2027 (USD Million)
  • Fig. 18 Regional outlook, 2019 & 2027
  • Fig. 19 North America fashion influencer marketing market, 2016 - 2027 (USD Million)
  • Fig. 20 North America fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 21 North America fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 22 U.S. fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 23 U.S. fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 24 Canada fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 25 Canada fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 26 Europe fashion influencer marketing market, 2016 - 2027 (USD Million)
  • Fig. 27 Europe fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 28 Europe fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 29 Germany fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 30 Germany fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 31 U.K. fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 32 U.K. fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 33 Asia Pacific fashion influencer marketing market, 2016 - 2027 (USD Million)
  • Fig. 34 Asia Pacific fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 35 Asia Pacific fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 36 China fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 37 China fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 38 India fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 39 India fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 40 Japan fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 41 Japan fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 42 Latin America fashion influencer marketing market, 2016 - 2027 (USD Million)
  • Fig. 43 Latin America fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 44 Latin America fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 45 Brazil fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 46 Brazil fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 47 Mexico fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 48 Mexico fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 49 MEA fashion influencer marketing market, 2016 - 2027 (USD Million)
  • Fig. 50 MEA fashion influencer marketing market by influencer type, 2016 - 2027 (USD Million)
  • Fig. 51 MEA fashion influencer marketing market by fashion type, 2016 - 2027 (USD Million)
  • Fig. 52 Market share analysis, 2019