市場調查報告書
商品編碼
1114015
移動應用市場規模、份額和趨勢分析報告:按商店類型(谷歌商店、蘋果商店、其他)、按應用、按地區、按細分市場預測,2022-2030Mobile Application Market Size, Share, & Trends Analysis Report By Store Type (Google Store, Apple Store, Others), By Application, By Region, And Segment Forecasts, 2022 - 2030 |
根據 Grand View Research, Inc. 的最新報告,全球移動應用市場將從 2022 年到 2030 年以 13.4% 的複合年增長率增長,到 2030 年將達到 5654 億美元。預計將達到。
隨著人們越來越關注引領更健康的生活方式,對實時訪問醫療保健數據以支持鍛煉、健康、營養和其他健身活動的需求正在推動市場增長。一直是此外,網費下降、智能手機普及、可支配收入增加以及隨之而來的以遊戲應用為主的應用內購買增加等因素也是推動增長的因素。
此外,在 COVID-19 流行期間,全球點播視頻諮詢應用的下載量有所增加。遠程諮詢服務近年來一直在增長,但由於這項禁令,點播視頻直播諮詢正在迅速增加。此外,限制人們行動和害怕在目的地被感染的 COVID-19 大流行對人們的心理健康和焦慮水平產生了負面影響,而這正是在線諮詢服務增長的基石。此外,由於簡單的用戶界面和遠程健康管理等移動應用程序的好處,用於健康諮詢的醫療保健應用程序的下載量正在增加。
除了遊戲和醫療保健之外,音樂和娛樂應用也是提高業務收入的絕佳機會。對實時流媒體應用的不斷增長的需求預計將成為推動音樂和娛樂應用市場增長的關鍵因素之一。用戶可以使用 YouTube、Netflix 和 Instagram 等直播應用程序通過直播視頻吸引更廣泛的觀眾。
此外,這些應用在社交媒體影響者中越來越受歡迎,他們每天都使用這些應用來吸引受眾並提高其帳戶和頻道的排名。使用。此外,COVID-19 爆發後的全球封鎖刺激了 OTT 應用程序的開發,以保持用戶參與他們的休閒活動。因此,在大流行期間,花費在 OTT 應用程序上的典型平均時間急劇增加。因此,對娛樂應用的需求猛增。然而,隨著政府重新開放經濟以遏制大流行,娛樂應用程序行業預計將恢復正常的同比增長。
由於互聯網的廣泛使用、智能手機的普及以及機器學習和人工智能技術在移動應用程序中的使用越來越多,預計市場(應用程序)將在預測期內顯著增長。
由於 iOS 應用的應用內購買和高級應用的收入貨幣化率相對較高,Apple Store 部門在 2021 年的收入份額將最大。
由於對 YouTube、Netflix 和 Instagram 等直播應用的需求激增,預計音樂和娛樂應用細分市場將在 2022-2030 年的預測期內出現顯著增長。
2021 年,由於智能手機的高滲透率、應用內消費支出的增加以及蘋果公司、惠普企業、谷歌有限責任公司、Netflix Inc. 和微軟公司等多家公司的存在, 北美將以超過 31.83% 的收入份額引領全球移動應用市場。
The global mobile application market size is anticipated to reach USD 565.40 billion by 2030, expanding at a CAGR of 13.4% from 2022 to 2030, according to a new report by Grand View Research, Inc. The growing emphasis on living a healthier lifestyle, as well as the demand for real-time access to healthcare data to assist users with workouts, health management, nutrition and diet, and other fitness activities, are the primary factors driving the market growth. Furthermore, factors such as lower internet costs, smartphone proliferation, an increase in expendable income, and the consequent rise in in-app purchases, particularly for gaming apps, are all driving growth.
Furthermore, during the COVID-19 pandemic, downloads of on-demand live video consultation apps increased globally. Although remote consultation services have grown in recent years, there has been a surge in on-demand live video consultations as a result of the current lockdowns. Furthermore, the negative effect of the COVID-19 pandemic on people's mental health and anxiety levels as a result of restrictions on human movement and the fear of becoming infected during the on-premise visit has laid the foundation for growth in online consultation services. The advantages of mobile applications, such as their simple user interface and remote health monitoring, have risen healthcare application downloads for health counseling sessions.
Music and entertainment apps, in addition to gaming and healthcare apps, offer substantial opportunities to raise business revenue. The increasing demand for live streaming applications available is anticipated to be one of the key factors driving the growth of the music and entertainment apps market. Users can broadcast live videos to a larger audience using live streaming apps like YouTube, Netflix, and Instagram.
Furthermore, these apps have grown in popularity among social media influencers, who use them to engage audiences daily and improve the ranking of their accounts and channels. Furthermore, global lockdowns imposed in the aftermath of the COVID-19 outbreak have fueled the development of OTT applications as users continue to engage in recreational activities. As a result, during the pandemic, the typical average time spent on OTT applications increased dramatically. As a result, demand for entertainment applications has skyrocketed. However, the re-opening of economies by governments following pandemic containment is expected to restore normal year-on-year development in the entertainment app segment.