市場調查報告書

定位型廣告(LBA)的市場規模,佔有率、 趨勢:類型(推動,拉動),內容(文本,多媒體),用途,各地區的市場區隔預測(2020年∼2027年)

Location Based Advertising Market Size, Share & Trends Analysis Report By Type (Push, Pull), By Content (Text, Multimedia), By Application (Retail Outlets, Airports, Public Spaces), By Region, And Segment Forecasts, 2020 - 2027

出版商 Grand View Research, Inc. 商品編碼 952617
出版日期 內容資訊 英文 109 Pages
商品交期: 2-3個工作天內
價格
定位型廣告(LBA)的市場規模,佔有率、 趨勢:類型(推動,拉動),內容(文本,多媒體),用途,各地區的市場區隔預測(2020年∼2027年) Location Based Advertising Market Size, Share & Trends Analysis Report By Type (Push, Pull), By Content (Text, Multimedia), By Application (Retail Outlets, Airports, Public Spaces), By Region, And Segment Forecasts, 2020 - 2027
出版日期: 2020年07月07日內容資訊: 英文 109 Pages
簡介

全球定位型廣告(LBA)市場到2027年前預計將達到2244億美元的規模。年複合成長率預測將擴大到17.4%。支援GPS功能的智慧型手機的使用迅速增加,社交媒體和電子商務網站的使用也在增加,這推動了市場的增長。帶有定位型服務的移動應用程序已經在品牌和客戶之間建立了直接鏈接,從而實現了較高的消費者參與度並增加了銷售額。此外,網絡連接方面的技術進步(例如5G),新數據源的激增以及使用分析來獲得消費者的見解,都可以在預測期內對市場產生積極影響。但是,社交媒體初創公司有更多機會將定位型服務用於廣告目的,這可能導致現有公司的競爭。

本報告提供全球定位型廣告(LBA)市場的相關調查,提供市場趨勢和預測,廣告類型·內容·用途·各地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 調查手法和範圍

第2章 摘要整理

第3章 產業的展望

  • 市場區隔和範圍
  • 市場規模與成長預測
  • 價值鏈分析
    • 業者情勢
  • 市場動態
    • 市場成長要素分析
    • 市場課題分析
  • 滲透與成長預測製圖
  • 主要企業的市場佔有率/排行榜分析(2019)
  • 波特的五力分析
  • PESTEL分析

第4章 市場分析:各廣告類型

  • 市場佔有率(2019 & 2027)
  • 推動
  • 拉動

第5章 市場分析:各內容

  • 市場佔有率(2019 & 2027)
  • 文本
  • 多媒體

第6章 市場分析:各用途

  • 市場佔有率(2019 & 2027)
  • 零售店
  • 公共場所
  • 機場
  • 其他

第7章 市場分析:各地區

  • 市場佔有率(2019 & 2027)
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
  • 亞太地區
    • 中國
    • 日本
    • 印度
  • 南美
    • 巴西
    • 墨西哥
  • 中東·非洲

第8章 競爭情形

  • AdMoove
  • Emodo (Placecast).
  • Facebook Inc.
  • Foursquare.
  • Google Inc.
  • GroundTruth
  • IBM Corportation
  • Near Pte Ltd.
  • Proximus Mobility, LLC
  • Telenity
目錄
Product Code: GVR-4-68038-879-4

Market Growth & Trends

The global location based advertising market size is expected to reach USD 224.40 billion by 2027, expanding at a CAGR of 17.4%, according to a new study conducted by Grand View Research, Inc. Growing digitalization initiatives among brands and advertisers to promote products and services, proliferation of GPS enabled smartphone usage, and increasing usage of social media and e-commerce sites are aiding the growth of the market for Location Based Advertising (LBA). Mobile applications with location based services have formed a direct link between brands and customers enabling high consumer engagement and increased sales. Moreover, technological advancements in network connectivity such as 5G, proliferation of new data sources, and use of analytics to gain consumer insights is likely to impact the market positively over the forecast period.

As per the recent mobile industry report, in 2020, around 3.5 billion people worldwide were smartphone users, which accounts to about 45% of the world's population. Similarly, around 49% of the world's population is active on social media platforms and is anticipated to grow at 8.5% annually. With growing internet, social media, and GPS enabled smartphone penetration, digital advertising has become a significant mode of advertising among marketers. Moreover, prominent players such as Google LLP and Facebook Inc. account for major digital advertisement share of the market and emerged as platform provider for advertisers. However, new players in social media arena are likely to pose competition to existing players owing to their increasing use of location based services for advertising purposes. For instance, in March 2018, Snapchat introduced location based advertisement targeting that will help advertisers to target advertisements based on a radius around a specific geographic area. Snapchat's move is likely to be followed by other social media platforms and anticipated to boost the location based advertising.

The data carriers and operators such as AT&T, Vodafone, and Verizon are providing affordable plans to consumers and enterprises which has made location based advertising cost effective channel of marketing. Besides traditional marketing touch points such as SMS, MMS, and websites, social media sites, and Over the Top (OTT) platforms, are the trending marketing channels. Besides this mobile applications are becoming the major inventory for advertisements to be displayed in and replacing the conventional mobile web. However, resistance by users to mobile applications opt-in permissions, privacy concerns, and accuracy of location targeting are some of the challenges faced by marketers that might impede the growth of the market.

Report Highlights:

  • Pull type LBA segment is predicted to expand at the highest CAGR over the forecast period owing to increasing user interaction with brands on mobile sites or applications and growing use of personalization features and engagement strategies by advertisers and marketers. Moreover, use of advertisements as display advertising integrated with publisher content or search advertising is also likely to boost the segment growth
  • Multimedia is anticipated to be the fastest growing segment owing to increasing number of search queries on mobile devices and collaboration of brands and marketers with social media platforms such as Facebook, Instagram, and Twitter
  • The application of location based advertising at airports is likely to be the fastest growing segment over the forecast period. Owing to increasing use of location services for places of interest such as airports by the travelers and use of geo-fence targeting strategy by advertisers to target its audience is likely to boost the segment growth
  • Asia Pacific is expected to emerge as the fastest-growing region owing to the proliferation of low cost smartphone devices, rise in use of digital product and services, and increasing digital marketing spend by large and local enterprises. Moreover, government initiatives to develop navigation/GPS infrastructure enabled by satellites, necessary equipment manufacturing, and supportive research funding is likely to foster the technology penetration and boost the confidence of the location based service providers and marketers

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research Methodology
  • 1.2 Research Scope and Assumptions
  • 1.3 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Location Based Advertising Market - Industry Snapshot & Key Buying Criteria, 2016 - 2027
  • 2.2 Global Location Based Advertising Market, 2016 - 2027
    • 2.2.1 Global location based advertising market, by region, 2016 - 2027
    • 2.2.2 Global location based advertising market, by type, 2016 - 2027
    • 2.2.3 Global location based advertising market, by content, 2016 - 2027
    • 2.2.4 Global location based advertising market, by application, 2016 - 2027

Chapter 3 Location Based Advertising Industry Outlook

  • 3.1 Market Segmentation & Scope
  • 3.2 Market Size and Growth Prospects
  • 3.3 Location Based Advertising Market - Value Chain Analysis
    • 3.3.1 Vendor landscape
  • 3.4 Location Based Advertising - Market Dynamics
    • 3.4.1 Market driver analysis
      • 3.4.1.1 The growing penetration of smart phones and GPS enabled devices across the world
      • 3.4.1.2 Increasing use of social media worldwide and the growing visibility of marketers across platforms
    • 3.4.2 Market challenge analysis
      • 3.4.2.1 Resistance by users to opt-in permissions, privacy concerns, and accuracy of location targeting are some of the challenges faced by marketers
  • 3.5 Penetration and Growth Prospect Mapping
  • 3.6 Location Based Advertising Market - Key Company Market Share/Ranking Analysis, 2019
  • 3.7 Location Based Advertising Market - Porter's Five Forces Analysis
  • 3.8 Location Based Advertising Market - PESTEL Analysis

Chapter 4 Location Based Advertising Type Outlook

  • 4.1 Location Based Advertising Market Share by Type, 2019 & 2027
  • 4.2 Push
    • 4.2.1 Push-based LBA market, 2016 - 2027
  • 4.3 Pull
    • 4.3.1 Pull-based LBA market, 2016 - 2027

Chapter 5 Location Based Advertising Content Outlook

  • 5.1 Location Based Advertising Market Share by Content, 2019 & 2027
  • 5.2 Text
    • 5.2.1 Textual location based advertising market, 2016 - 2027
  • 5.3 Multimedia
    • 5.3.1 Multimedia location based advertising market, 2016 - 2027

Chapter 6 Location Based Advertising Application Outlook

  • 6.1 Location Based Advertising Market Share by Application, 2019 & 2027
  • 6.2 Retail Outlets
    • 6.2.1 Location based advertising market in retail outlets, 2016 - 2027
  • 6.3 Public Spaces
    • 6.3.1 Location based advertising market in public spaces, 2016 - 2027
  • 6.4 Airports
    • 6.4.1 Location based advertising market in airports, 2016 - 2027
  • 6.5 Others
    • 6.5.1 Location based advertising market in other applications, 2016 - 2027

Chapter 7 Location Based Advertising Regional Outlook

  • 7.1 Location Based Advertising Market Share by Region, 2019 & 2027
  • 7.2 North America
    • 7.2.1 North America location based advertising market, 2016 - 2027
    • 7.2.2 North America location based advertising market, by type, 2016 - 2027
    • 7.2.3 North America location based advertising market, by content, 2016 - 2027
    • 7.2.4 North America location based advertising market, by application, 2016 - 2027
    • 7.2.5 U.S.
      • 7.2.5.1 U.S. location based advertising market, 2016 - 2027
      • 7.2.5.2 U.S. location based advertising market, by type, 2016 - 2027
      • 7.2.5.3 U.S. location based advertising market, by content, 2016 - 2027
      • 7.2.5.4 U.S. location based advertising market, by application, 2016 - 2027
    • 7.2.6 Canada
      • 7.2.6.1 Canada location based advertising market, 2016 - 2027
      • 7.2.6.2 Canada location based advertising market, by type, 2016 - 2027
      • 7.2.6.3 Canada location based advertising market, by content, 2016 - 2027
      • 7.2.6.4 Canada location based advertising market, by application, 2016 - 2027
  • 7.3 Europe
    • 7.3.1 Europe location based advertising market, 2016 - 2027
    • 7.3.2 Europe location based advertising market, by type, 2016 - 2027
    • 7.3.3 Europe location based advertising market, by content, 2016 - 2027
    • 7.3.4 Europe location based advertising market, by application, 2016 - 2027
    • 7.3.5 U.K.
      • 7.3.5.1 U.K. location based advertising market, 2016 - 2027
      • 7.3.5.2 U.K. location based advertising market, by type, 2016 - 2027
      • 7.3.5.3 U.K. location based advertising market, by content, 2016 - 2027
      • 7.3.5.4 U.K. location based advertising market, by application, 2016 - 2027
    • 7.3.6 Germany
      • 7.3.6.1 Germany location based advertising market, 2016 - 2027
      • 7.3.6.2 Germany location based advertising market, by type, 2016 - 2027
      • 7.3.6.3 Germany location based advertising market, by content, 2016 - 2027
      • 7.3.6.4 Germany location based advertising market, by application, 2016 - 2027
  • 7.4 Asia Pacific
    • 7.4.1 Asia Pacific location based advertising market, 2016 - 2027
    • 7.4.2 Asia Pacific location based advertising market, by type, 2016 - 2027
    • 7.4.3 Asia Pacific location based advertising market, by content, 2016 - 2027
    • 7.4.4 Asia Pacific location based advertising market, by application, 2016 - 2027
    • 7.4.5 China
      • 7.4.5.1 China location based advertising market, 2016 - 2027
      • 7.4.5.2 China location based advertising market, by type, 2016 - 2027
      • 7.4.5.3 China location based advertising market, by content, 2016 - 2027
      • 7.4.5.4 China location based advertising market, by application, 2016 - 2027
    • 7.4.6 Japan
      • 7.4.6.1 Japan location based advertising market, 2016 - 2027
      • 7.4.6.2 Japan location based advertising market, by type, 2016 - 2027
      • 7.4.6.3 Japan location based advertising market, by content, 2016 - 2027
      • 7.4.6.4 Japan location based advertising market, by application, 2016 - 2027
    • 7.4.7 India
      • 7.4.7.1 India location based advertising market, 2016 - 2027
      • 7.4.7.2 India location based advertising market, by type, 2016 - 2027
      • 7.4.7.3 India location based advertising market, by content, 2016 - 2027
      • 7.4.7.4 India location based advertising market, by application, 2016 - 2027
  • 7.5 Latin America
    • 7.5.1 Latin America location based advertising market, 2016 - 2027
    • 7.5.2 Latin America location based advertising market, by type, 2016 - 2027
    • 7.5.3 Latin America location based advertising market, by content, 2016 - 2027
    • 7.5.4 Latin America location based advertising market, by application, 2016 - 2027
    • 7.5.5 Brazil
      • 7.5.5.1 Brazil location based advertising market, 2016 - 2027
      • 7.5.5.2 Brazil location based advertising market, by type, 2016 - 2027
      • 7.5.5.3 Brazil location based advertising market, by content, 2016 - 2027
      • 7.5.5.4 Brazil location based advertising market, by application, 2016 - 2027
    • 7.5.6 Mexico
      • 7.5.6.1 Mexico location based advertising market, 2016 - 2027
      • 7.5.6.2 Mexico location based advertising market, by type, 2016 - 2027
      • 7.5.6.3 Mexico location based advertising market, by content, 2016 - 2027
      • 7.5.6.4 Mexico location based advertising market, by application, 2016 - 2027
  • 7.6 MEA
    • 7.6.1 MEA location based advertising market, 2016 - 2027
    • 7.6.2 MEA location based advertising market, by type, 2016 - 2027
    • 7.6.3 MEA location based advertising market, by content, 2016 - 2027
    • 7.6.4 MEA location based advertising market, by application, 2016 - 2027

Chapter 8 Competitive Landscape

  • 8.1 AdMoove
    • 8.1.1 Company overview
    • 8.1.2 Financial performance
    • 8.1.3 Product benchmarking
    • 8.1.4 Strategic initiatives
  • 8.2 Emodo (Placecast).
    • 8.2.1 Company overview
    • 8.2.2 Financial performance
    • 8.2.3 Product benchmarking
    • 8.2.4 Strategic initiatives
  • 8.3 Facebook Inc.
    • 8.3.1 Company overview
    • 8.3.2 Financial performance
    • 8.3.3 Product benchmarking
    • 8.3.4 Strategic initiatives
  • 8.4 Foursquare.
    • 8.4.1 Company overview
    • 8.4.2 Financial performance
    • 8.4.3 Product benchmarking
    • 8.4.4 Strategic initiatives
  • 8.5 Google Inc.
    • 8.5.1 Company overview
    • 8.5.2 Financial performance
    • 8.5.3 Product benchmarking
    • 8.5.4 Strategic initiatives
  • 8.6 GroundTruth
    • 8.6.1 Company overview
    • 8.6.2 Financial performance
    • 8.6.3 Product benchmarking
    • 8.6.4 Strategic initiatives
  • 8.7 IBM Corportation
    • 8.7.1 Company overview
    • 8.7.2 Financial performance
    • 8.7.3 Product benchmarking
    • 8.7.4 Strategic initiatives
  • 8.8 Near Pte Ltd.
    • 8.8.1 Company overview
    • 8.8.2 Financial performance
    • 8.8.3 Product benchmarking
    • 8.8.4 Strategic initiatives
  • 8.9 Proximus Mobility, LLC
    • 8.9.1 Company overview
    • 8.9.2 Financial performance
    • 8.9.3 Product benchmarking
    • 8.9.4 Strategic initiatives
  • 8.10 Telenity
    • 8.10.1 Company overview
    • 8.10.2 Financial performance
    • 8.10.3 Product benchmarking
    • 8.10.4 Strategic initiatives
  • 8.11 Other Prominent Market Competitors

List of Tables

  • TABLE 1 Location based advertising market - Industry snapshot & key buying criteria, 2016 - 2027
  • TABLE 2 Global location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 3 Global location based advertising market by region, 2016 - 2027 (USD Million)
  • TABLE 4 Global location based advertising market by type, 2016 - 2027 (USD Million)
  • TABLE 5 Global location based advertising market by content, 2016 - 2027 (USD Million)
  • TABLE 6 Global location based advertising market by application, 2016 - 2027 (USD Million)
  • TABLE 7 Location based advertising market - Vendor Landscape
  • TABLE 8 Location based advertising market - Key market driver impact
  • TABLE 9 Location based advertising market - Key market challenge impact
  • TABLE 10 Location based advertising market - Key market opportunity impact
  • TABLE 11 Push-based LBA market, 2016 - 2027
  • TABLE 12 Push-based LBA market, by region, 2016 - 2027
  • TABLE 13 Pull-based LBA market, 2016 - 2027
  • TABLE 14 Pull-based LBA market, by region, 2016 - 2027
  • TABLE 15 Textual location based advertising market, 2016 - 2027
  • TABLE 16 Textual location based advertising market, by region, 2016 - 2027
  • TABLE 17 Multimedia location based advertising market, 2016 - 2027
  • TABLE 18 Multimedia location based advertising market, by region, 2016 - 2027
  • TABLE 19 Location based advertising market in retail outlets, 2016 - 2027
  • TABLE 20 Location based advertising market in retail outlets, by region, 2016 - 2027
  • TABLE 21 Location based advertising market in public spaces, 2016 - 2027
  • TABLE 22 Location based advertising market in public spaces, by region, 2016 - 2027
  • TABLE 23 Location based advertising market in airports, 2016 - 2027
  • TABLE 24 Location based advertising market in airports, by region, 2016 - 2027
  • TABLE 25 Location based advertising market in other applications, 2016 - 2027
  • TABLE 26 Location based advertising market in other applications, by region, 2016 - 2027
  • TABLE 27 North America location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 28 North America location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 29 North America location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 30 North America location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 31 U.S. location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 32 U.S. location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 33 U.S. location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 34 U.S. location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 35 Canada location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 36 Canada location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 37 Canada location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 38 Canada location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 39 Europe location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 40 Europe location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 41 Europe location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 42 Europe location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 43 U.K. location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 44 U.K. location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 45 U.K. location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 46 U.K. location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 47 Germany location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 48 Germany location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 49 Germany location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 50 Germany location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 51 Asia Pacific location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 52 Asia Pacific location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 53 Asia Pacific location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 54 Asia Pacific location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 55 China location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 56 China location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 57 China location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 58 China location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 59 India location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 60 India location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 61 India location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 62 India location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 63 Japan location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 64 Japan location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 65 Japan location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 66 Japan location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 67 Latin America location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 68 Latin America location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 69 Latin America location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 70 Latin America location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 71 Brazil location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 72 Brazil location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 73 Brazil location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 74 Brazil location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 75 Mexico location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 76 Mexico location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 77 Mexico location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 78 Mexico location based advertising market, by application, 2016 - 2027 (USD Million)
  • TABLE 79 MEA location based advertising market, 2016 - 2027 (USD Million)
  • TABLE 80 MEA location based advertising market, by type, 2016 - 2027 (USD Million)
  • TABLE 81 MEA location based advertising market, by content, 2016 - 2027 (USD Million)
  • TABLE 82 MEA location based advertising market, by application, 2016 - 2027 (USD Million)

List of Figures

  • FIG. 1 Market segmentation and scope
  • FIG. 2 Location based advertising market, 2016 - 2027 (USD Million)
  • FIG. 3 Location based advertising market - Value chain analysis
  • FIG. 4 Location based advertising market - Market dynamics
  • FIG. 5 Key opportunities prioritized
  • FIG. 6 Location based advertising market - Key company market share analysis, 2019
  • FIG. 7 Location based advertising market - Porter's five forces analysis
  • FIG. 8 Location based advertising market - PESTLE analysis
  • FIG. 9 Key companies operating in the market
  • FIG. 10 Location based advertising market, by type, 2019 & 2027
  • FIG. 11 Location based advertising market, by content, 2019 & 2027
  • FIG. 12 Location based advertising market, by application, 2019 & 2027
  • FIG. 13 Location based advertising market, by region, 2019 & 2027
  • FIG. 14 Regional marketplace: Key takeaways
  • FIG. 15 North American regional market: Key takeaways
  • FIG. 16 Europe regional market: Key takeaways
  • FIG. 17 Asia Pacific regional market: Key takeaways
  • FIG. 18 Latin America regional market: Key takeaways
  • FIG. 19 MEA regional market: Key takeaways