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表紙
市場調查報告書

香水·體香劑的市場規模:佔有率及趨勢分析,類型(香水,體香劑),流通管道,各地區,市場區隔預測(2020年∼2027年)

Perfumes And Deodorants Market Size, Share & Trends Analysis Report By Type (Perfumes, Deodorants), By Distribution Channel (Supermarkets & Hypermarkets, E-commerce), By Region, And Segment Forecasts, 2020 - 2027

出版商 Grand View Research, Inc. 商品編碼 943848
出版日期 內容資訊 英文 80 Pages
商品交期: 2-3個工作天內
價格
香水·體香劑的市場規模:佔有率及趨勢分析,類型(香水,體香劑),流通管道,各地區,市場區隔預測(2020年∼2027年) Perfumes And Deodorants Market Size, Share & Trends Analysis Report By Type (Perfumes, Deodorants), By Distribution Channel (Supermarkets & Hypermarkets, E-commerce), By Region, And Segment Forecasts, 2020 - 2027
出版日期: 2020年06月10日內容資訊: 英文 80 Pages
簡介

全球香水·體香劑的市場規模在2020年∼2027年間預測將以3.9%的年複合成長率擴大,2027年達到897億9,000萬美元的規模。高端品牌的香水和除臭劑,消費者可支配收入的增長以及對昂貴的香水和除臭劑的增加動機是市場增長的主要動力。近年來,全球對有機和天然產品的需求量很大,並且消費者意識到他們使用的個人護理產品,尤其是香水領域的產品。

本報告提供全球香水·體香劑市場的相關調查,提供市場成長和趨勢及預測,策略,類型·流通管道·各地區的市場分析,競爭·業者情勢,主要企業的簡介等資訊。

目錄

第1章 調查手法和範圍

第2章 摘要整理

第3章 市場變數,趨勢及範圍

  • 市場簡介
  • 滲透與成長預測製圖
  • 產業的價值鏈分析
  • 市場動態
  • 商務環境分析
  • 市場藍圖
  • 打入市場策略
  • COVID-19對市場的影響

第4章 消費行為分析

  • 消費者的趨勢和偏好
  • 購買決策的影響因素
  • 針對消費者產品的採用
  • 觀察與建議

第5章 市場分析:各類型

  • 趨勢分析與市場佔有率
  • 香水
  • 體香劑

第6章 市場分析:各流通管道

  • 趨勢分析與市場佔有率
  • 超級市場·大型超級市場
  • 專賣店
  • 藥局
  • 電子商務
  • 其他

第7章 市場分析:各地區

  • 趨勢分析與市場佔有率
  • 北美
    • 美國
  • 歐洲
    • 德國
    • 英國
  • 亞太地區
    • 中國
    • 印度
  • 南美
    • 巴西
  • 中東&非洲(MEA)
    • 阿拉伯聯合大公國

第8章 競爭分析

  • 全球主要企業 、最近的趨勢,及對產業的影響
  • 主要企業/競爭的分類(主要創新,市場領導,新興企業)
  • 業者情勢

第9章 企業簡介

  • Revlon, Inc.
  • Firmenich International SA
  • Estee Lauder Inc.
  • L'Oreal Group
  • Beiersdorf AG
  • Christian Dior S.A
  • Calvin Klein
  • Burberry Group plc
  • Giorgio Armani S.p.A
  • Unilever
目錄
Product Code: GVR-4-68038-617-2

Perfumes And Deodorants Market Growth & Trends

The global perfumes and deodorants market size is expected to reach USD 89.79 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.9% from 2020 to 2027. Market growth is attributed to rising global demand for high-end and premium branded perfumes and deodorants. At the macro level, rising consumer disposable income, along with their increasing willingness to pay a premium for perfumes and deodorants, is a key factor favoring market growth.

Recent years have witnessed a significant demand for organic and natural products worldwide, with consumers becoming increasingly aware of the contents in the personal care products they use, most notably in the perfumes space. Organic perfumes are manufactured using 100% naturally-sourced ingredients, typically plant-based. To be classed as organic, a natural perfume should contain at least 80% certified organic ingredients.

Prominent perfume and deodorant brands usually deploy the scent marketing strategy to influence customers' buying decisions. Scent marketing (also called olfactory marketing or aroma marketing) refers to the technique of using a pleasant scent/aroma to improve the customer experience in retail outlets. Scent marketing is known to significantly increase customer foot traffic while influencing them to spend on the products they value.

Although perfume and deodorant brands have traditionally been introducing dissimilar products for men and women, recent years have witnessed rising instances of numerous brands launching genderless products to target both the male and female segments alike. For instance, in August 2019, Gucci, an Italian luxury fashion brand, launched its new line of genderless or unisex perfume under the label Mineral Aromatic. Such trends are likely to surface over the forecast period, given the increasing need among brands to innovate their products to stay competitive.

North America dominated the market for perfumes and deodorants in 2019, led by U.S. and Canada. Rising consumer awareness regarding hygiene, along with increasing availability of varied perfumes and deodorants across all distribution channels, is positively impacting the growth of the North America market. Furthermore, rising popularity of performance-driven or functional products, most notably among U.S. consumers, has been encouraging manufacturers to broaden their product portfolio to include antiperspirants that are effective on the human body for an extended period.

The market is characterized by intense competitive rivalry, with both domestic and international players sharing the market space. Product innovation and capacity expansion are among the key competitive strategies deployed by prominent market players over the years. In this regard, product innovation within the industry also includes development of products in convenient or user-friendly packages. For instance, in April 2020, Yardley, a U.K.-based personal care brand, introduced its new line of pocket-sized sanitizer perfumes under the label Eau De Cologne. These perfumes were designed to act both as a perfume and as a sanitizer. Other prominent brands are likely to follow suit, given the rising demand for hand sanitizers on account of the COVID-19 pandemic.

Perfumes And Deodorants Market Report Highlights

  • In terms of distribution channel, the supermarkets and hypermarkets segment accounted for the largest share in 2019
  • By type, the perfumes segment is expected to witness the fastest growth over the forecast period. The growth of this segment is attributed to rising demand for premium perfumes over the forecast period
  • North America emerged as the largest regional market in 2019.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Insights

Chapter 3. Perfumes & Deodorants Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Perfumes & Deodorants Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19 on Perfumes & Deodorants Market

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Perfumes & Deodorants Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2019 & 2027
  • 5.2. Perfumes
    • 5.2.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 5.3. Deodorants
    • 5.3.1. Market estimates and forecast, 2019 - 2027 (USD Billion)

Chapter 6. Perfumes & Deodorants Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
  • 6.2. Supermarkets & Hypermarkets
    • 6.2.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 6.3. Specialty Stores
    • 6.3.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 6.4. Pharmacies
    • 6.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 6.5. E-commerce
    • 6.5.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 6.6. Others
    • 6.6.1. Market estimates and forecast, 2019 - 2027 (USD Billion)

Chapter 7. Perfumes & Deodorants Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2019 & 2027
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.2.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.2.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.3.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.3.4. Germany
      • 7.3.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.3.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion))
    • 7.3.5. U.K.
      • 7.3.5.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.3.5.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.4.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.4.5. India
      • 7.4.5.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.4.5.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.5.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.5.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
  • 7.6. Middle East & Africa (MEA)
    • 7.6.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.6.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.6.4. UAE
      • 7.6.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.6.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2019

Chapter 9. Company Profiles

  • 9.1. Revlon, Inc.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Firmenich International SA
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Estee Lauder Inc.
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. ., L'Oreal Group
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Beiersdorf AG
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Christian Dior S.A
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Calvin Klein
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Burberry Group plc
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Giorgio Armani S.p.A
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Unilever
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives

List of Tables

  • 1. Perfumes & deodorants - Key market driver analysis
  • 2. Perfumes & deodorants - Key market restraint analysis
  • 3. Global perfumes market estimates and forecast, 2019 - 2027 (USD Billion)
  • 4. Global deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 5. Global perfumes & deodorants market estimates and forecast through supermarkets & hypermarkets, 2019 - 2027 (USD Billion)
  • 6. Global perfumes & deodorants market estimates and forecast through specialty stores, 2019 - 2027 (USD Billion)
  • 7. Global perfumes & deodorants market estimates and forecast through pharmacies, 2019 - 2027 (USD Billion)
  • 8. Global perfumes & deodorants market estimates and forecast through e-commerce, 2019 - 2027 (USD Billion)
  • 9. Global perfumes & deodorants market estimates and forecast through other distribution channels, 2019 - 2027 (USD Billion)
  • 10. North America perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 11. North America perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 12. North America perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 13. U.S. perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 14. U.S. perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 15. U.S. perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 16. Europe perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 17. Europe perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 18. Europe perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 19. Germany perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 20. Germany perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 21. Germany perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 22. U.K. perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 23. U.K. perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 24. U.K. perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 25. Asia Pacific perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 26. Asia Pacific perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 27. Asia Pacific perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 28. China perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 29. China perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 30. China perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 31. India perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 32. India perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 33. India perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 34. Central & South America perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 35. Central & South America perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 36. Central & South America perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 37. Brazil perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 38. Brazil perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 39. Brazil perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 40. Middle East & Africa perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 41. Middle East & Africa perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 42. Middle East & Africa perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 43. UAE perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 44. UAE perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 45. UAE perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 46. Vendor landscape

List of Figures

  • 1. Perfumes & deodorants market snapshot
  • 2. Perfumes & deodorants market segmentation & scope
  • 3. Perfumes & deodorants market penetration & growth prospect mapping
  • 4. Perfumes & deodorants value chain analysis
  • 5. Perfumes & deodorants market dynamics
  • 6. Perfumes & deodorants market Porter's analysis
  • 7. Perfumes & deodorants market: Type movement analysis
  • 8. Perfumes & deodorants market: Distribution channel movement analysis
  • 9. Perfumes & deodorants market: Regional movement analysis