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市場調查報告書
商品編碼
1224661

廣播和有線電視市場規模、份額和趨勢分析報告:按技術(有線電視、衛星電視、IPTV、DTT)、收入渠道、地區和細分市場預測,2023-2030 年

Broadcasting & Cable TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV, DTT), By Revenue Channel, By Region, And Segment Forecasts, 2023 - 2030

出版日期: | 出版商: Grand View Research | 英文 175 Pages | 商品交期: 2-10個工作天內

價格

廣播和有線電視市場的增長和趨勢

根據 Grand View Research, Inc. 的最新報告,全球廣播和有線電視市場規模預計到 2030 年將達到 4483.4 億美元,2023 年至 2030 年的複合年增長率為 3.9%。很明顯,有望擴大。 廣播技術中虛擬現實 (VR) 和增強現實 (AR) 的結合為市場帶來了巨大的增長前景。

AR 和 VR 技術允許用戶通過計算機生成的信息圖表體驗更高質量的內容。 通過將這項技術整合到廣播技術中,內容創作者可以重新創建場景並以更具視覺吸引力和交互性的方式展示他們的內容。 製作這種賞心悅目的內容提供了許多獲得更高利潤的機會,並且與其他類型的內容相比也具有成本效益。

5G 分配系統的引入為廣播和有線電視行業帶來了可觀的增長前景。 市場發展歸因於提供 IPTV 服務的高功能。 隨著更大帶寬的可用性,5G 模型有望促進向多個用戶交付高質量內容、減少網絡擁塞並實現更豐富的觀看體驗。 此外,5G技術的引入使服務提供商能夠探索難以到達的區域並滲透到困難的地理位置。 隨著 5G 的採用,服務提供商將能夠在下行鏈路模式下充分利用 HPHT(高功率高塔)應用,這一發展將使廣播公司和有線電視運營商能夠順利地向消費者交付內容。

此外,多接入邊緣計算技術的廣泛採用有望為廣播和有線電視行業帶來進一步的增長前景。 多接入邊緣計算技術的引入有望促使服務提供商通過部署專門為實現超低延遲而設計的組件來消除這個問題。 這些問題包括低圖像質量和緩衝等問題,消除這些問題有助於向觀眾提供超高質量的內容。

此外,多接入邊緣計算將為 VR 和 8K 等新興技術提供更高的效率,進一步推動市場增長。 多接入邊緣計算技術還提高了計算能力的接入,這在分析人們的觀看習慣方面發揮著重要作用,幫助企業交付高質量、定制化的內容。

雲技術有望為廣播和有線電視行業帶來巨大的增長前景,因為它可以安全地存儲大量數據。 強調了將廣播操作完全數字化並降低中繼器、用於存儲錄製內容的硬件服務器、發射器等的物理要求的能力。 這為運營提供了系統的資源管理能力。

此外,這項技術的部署將使服務提供商能夠在廣播信號從播放點傳輸到頭端時保持其質量。 雲技術使服務提供商能夠有效地部署渠道,從而實現無縫業務運營和更高的客戶滿意度。

廣播和有線電視市場報告要點

由於高速互聯網的普及,IPTV 子細分市場預計在預測期內將錄得最快的複合年增長率。

從 2023 年到 2030 年,訂閱子細分市場預計將呈現最高的複合年增長率。 這是由於用戶和市場參與者對個性化觀看體驗的需求不斷增長,他們提供捆綁包來吸引消費者。

據估計,亞太地區是廣播和有線電視行業增長最快的地區。 這種增長歸因於對衛星電視服務和負擔得起的互聯網的日益偏好。

內容

第一章調查方法及範圍

  • 市場細分和範圍
  • 市場定義
  • 信息採購
    • 購買的數據庫
    • GVR 內部數據庫
    • 二手信息和第三方觀點
    • 初步調查
  • 信息分析
    • 數據分析模型
  • 市場形成和數據可視化
  • 驗證和發布數據

第 2 章執行摘要

  • 市場前景
  • 按細分市場預測

第 3 章市場變量、趨勢和範圍

  • 市場介紹
  • 行業價值鏈分析
  • 市場動態
    • 市場驅動因素分析
      • 5G 分佈模型的出現
      • 將視頻和內容交付流程數字化
    • 市場約束和問題分析
      • 從有線電視逐漸過渡到 Ott 媒體流媒體平台
  • 描繪滲透率和增長前景
  • 商業環境分析工具
    • 害蟲分析
    • 波特的五力分析
  • 2022 年主要公司排名分析

第四章技術預估與趨勢分析

  • 2018-2030 年市場規模估算、預測和趨勢分析(十億美元)
  • 2022 年和 2030 年的技術變革分析和市場份額
  • 有線電視
  • 衛星電視
  • 網絡電視
  • 地面地面電視

第5章收入渠道預估及趨勢分析

  • 2018-2030 年市場規模估算、預測和趨勢分析(十億美元)
  • 收入渠道變化分析和市場份額,2022 年和 2030 年
  • 廣告
  • 訂閱

第6章區域估計與趨勢分析

  • 2018-2030 年區域市場規模估計和預測(十億美元)
  • 區域差異分析和市場份額,2022 年和 2030 年
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
  • 亞太地區
    • 中國
    • 日本
    • 印度
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東和非洲 (MEA)

第七章競爭格局

  • 公司簡介
  • 美國電話電報公司
    • 公司概況
    • 財務業績
    • 產品基準
    • 最近的發展
  • 加拿大廣播公司 (CBC)
    • 公司概況
    • 財務業績
    • 產品基準
    • 最近的發展
  • DISH 網絡有限責任公司
    • 公司概況
    • 產品基準
    • 最近的發展
  • Discovery Communications, Inc.
    • 公司概況
    • 財務業績
    • 產品基準
    • 最近的發展
  • 福克斯
    • 公司概況
    • 財務業績
    • 產品基準
    • 最近的發展
  • 塔塔天空有限公司
    • 公司概況
    • 財務業績
    • 產品基準
    • 最近的發展
  • 華特迪士尼公司
    • 公司概況
    • 產品基準
    • 最近的發展
  • 維亞康姆哥倫比亞廣播公司
    • 公司概況
    • 財務業績
    • 產品基準
    • 最近的發展
Product Code: GVR-4-68038-514-4

Broadcasting & Cable TV Market Growth & Trends:

The global broadcasting and cable TV market size is anticipated to reach USD 448.34 billion by 2030 and is expected to expand at a CAGR of 3.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The combination of Virtual Reality (VR) and Augmented Reality (AR) in broadcasting technology provides significant growth prospects to the market.

AR and VR technology empowers users to experience an enhanced quality of content through computer-generated infographics. The incorporation of this technology in broadcasting technology permits content creators to replicate scenarios and showcase content in a more visually appealing and interactive manner. The production of such eye-pleasing content offers many opportunities for higher profits and is cost-effective as compared to the other types of content.

The introduction of the 5G delivery system provides substantial growth prospects to the broadcasting and cable TV industry. The development of the market can be attributed to high functionality in the delivery of IPTV services. 5G model is expected to facilitate the delivery of high-quality content to several users due to the availability of large bandwidth, thus mitigating network congestion and allowing an enhanced viewing experience. Additionally, the implementation of 5G technology has enabled service providers to explore less accessible areas and infiltrate geographically challenging locations. Application of 5G has also enabled service providers to utilize the full range of HPHT (High Power High Tower) applications in downlink mode, the development has enabled broadcasters and cable TV operators to smoothly deliver content to consumers.

Furthermore, the extensive adoption of multi-access edge computing technology is anticipated to provide additional growth prospects to the broadcasting and cable TV industry. The implementation of multi-access edge computing technology is projected to encourage service providers to install components that are specifically designed to provide ultra-low latency and eliminates issues. These issues include challenges such as low picture quality and buffering, and their elimination helps provide ultra-HD content to audiences.

Moreover, multi-access edge computing enables higher efficiency for the latest technologies including VR and 8K, which further provides a boost to the market growth. The multi-access edge computing technology also delivers improved access to computing powers that plays a vital role in analyzing viewing trends of people and helps companies to offer high-quality, and customized content.

Cloud technology is anticipated to offer substantial growth prospects to the broadcasting and cable TV industry owing to its ability to use a secure approach to save a remarkable amount of data. The provision to digitalize the complete broadcast operations and the capability to reduce physical requirements, such as relays, hardware servers for the storage of pre-recorded content, and transmitters are noteworthy. This provides the operation with systematic resource management capability.

Moreover, the implementation of technology allows service providers to maintain broadcast signal quality while transmitting TV signals from play-out points to head-ends. Cloud technology also empowers service providers with the efficient rollout of channels, resulting in seamless business operations and better customer satisfaction.

Broadcasting & Cable TV Market Report Highlights:

  • The IPTV sub-segment is anticipated to witness the fastest CAGR over the forecast period due to the accessibility of high-speed internet across the globe
  • The subscription sub-segment is projected to showcase the highest CAGR from 2023 to 2030, owing to the growing demand for personalized viewing experiences amongst users, and the provision of bundled packages by market players to attract consumers
  • The Asia Pacific region is estimated to rise as the fastest-growing region in the broadcasting and cable TV industry. The growth is attributed to the growing preference for satellite TV services coupled with accessibility to affordable internet

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Purchased Database
    • 1.3.2 Gvr's Internal Database
    • 1.3.3 Secondary Sources & Third Party Perspective
    • 1.3.4 Primary Research
  • 1.4 Information Analysis
    • 1.4.1 Data Analysis Models
  • 1.5 Market Formulation And Data Visualization
  • 1.6 Data Validation And Publishing

Chapter 2 Executive Summary

  • 2.1 Market Outlook
  • 2.2 Segmental Outlook

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Introduction
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
      • 3.3.1.1 Advent Of 5g Delivery Model
      • 3.3.1.2 Digitization Of Video And Content Distribution Process
    • 3.3.2 Market Restraint/Challenges Analysis
      • 3.3.2.1 Incremental Transition From Cable Tv To Ott Media Streaming Platforms
  • 3.4 Penetration & Growth Prospect Mapping
  • 3.5 Business Environment Analysis Tools
    • 3.5.1 Pest Analysis
    • 3.5.2 Porter's Five Force Analysis
  • 3.6 Key Company Ranking Analysis, 2022

Chapter 4 Technology Estimates And Trend Analysis

  • 4.1 Market Size Estimates & Forecasts And Trend Analysis, 2018 - 2030 (USD Billion)
  • 4.2 Technology Movement Analysis & Market Share, 2022 & 2030
  • 4.3 Cable TV
    • 4.3.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
  • 4.4 Satellite TV
    • 4.4.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
  • 4.5 IPTV
    • 4.5.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
  • 4.6 DTT
    • 4.6.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)

Chapter 5 Revenue Channel Estimates And Trend Analysis

  • 5.1 Market Size Estimates & Forecasts And Trend Analysis, 2018 - 2030 (USD Billion)
  • 5.2 Revenue Channel Movement Analysis & Market Share, 2022 & 2030
  • 5.3 Advertising
    • 5.3.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
  • 5.4 Subscription
    • 5.4.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)

Chapter 6 Regional Estimates And Trend Analysis

  • 6.1 Regional Market Size Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • 6.2 Regional Movement Analysis & Market Share, 2022 & 2030
  • 6.3 North America
    • 6.3.1 North America Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.3.2 North America Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.3.3 U.S.
      • 6.3.3.1 U.S. Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.3.3.2 U.S. Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.3.4 Canada
      • 6.3.4.1 Canada Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.3.4.2 Canada Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
  • 6.4 Europe
    • 6.4.1 Europe Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.4.2 Europe Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.4.3 Germany
      • 6.4.3.1 Germany Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.4.3.2 Germany Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.4.4 U.K.
      • 6.4.4.1 U.K. Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.4.4.2 U.K. Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
  • 6.5 Asia Pacific
    • 6.5.1 Asia Pacific Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.5.2 Asia Pacific Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.5.3 China
      • 6.5.3.1 China Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.5.3.2 China Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.5.4 Japan
      • 6.5.4.1 Japan Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.5.4.2 Japan Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.5.5 India
      • 6.5.5.1 India Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.5.5.2 India Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
  • 6.6 Latin America
    • 6.6.1 Latin America Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.6.2 Latin America Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.6.3 Brazil
      • 6.6.3.1 Brazil Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.6.3.2 Brazil Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.6.4 Mexico
      • 6.6.4.1 Mexico Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.6.4.2 Mexico Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
  • 6.7 Middle East And Africa (Mea)
    • 6.7.1 Mea Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.7.2 Mea Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)

Chapter 7 Competitive Landscape

  • 7.1 Company Profiles
  • 7.2 AT&T Inc.
    • 7.2.1 Company Overview
    • 7.2.2 Financial Performance
    • 7.2.3 Product Benchmarking
    • 7.2.4 Recent Developments
  • 7.3 Canadian Broadcasting Company (CBC)
    • 7.3.1 Company Overview
    • 7.3.2 Financial Performance
    • 7.3.3 Product Benchmarking
    • 7.3.4 Recent Developments
  • 7.4 DISH Network L.L.C.
    • 7.4.1 Company Overview
    • 7.4.2 Product Benchmarking
    • 7.4.3 Recent Developments
  • 7.5 Discovery Communications, Inc.
    • 7.5.1 Company Overview
    • 7.5.2 Financial Performance
    • 7.5.3 Product Benchmarking
    • 7.5.4 Recent Developments
  • 7.6 FOX
    • 7.6.1 Company Overview
    • 7.6.2 Financial Performance
    • 7.6.3 Product Benchmarking
    • 7.6.4 Recent Developments
  • 7.7 Tata Sky ltd.
    • 7.7.1 Company Overview
    • 7.7.2 Financial Performance
    • 7.7.3 Product Benchmarking
    • 7.7.4 Recent Developments
  • 7.8 The Walt Disney Company
    • 7.8.1 Company Overview
    • 7.8.2 Product Benchmarking
    • 7.8.3 Recent Developments
  • 7.9 ViacomCBS Inc.
    • 7.9.1 Company Overview
    • 7.9.2 Financial Performance
    • 7.9.3 Product Benchmarking
    • 7.9.4 Recent Developments

List of Tables

  • Table 1 Broadcasting & Cable tv market size estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 2 Broadcasting & Cable tv market, by region, 2018 - 2030 (USD Billion)
  • Table 3 Broadcasting & Cable tv, by technology, 2018 - 2030 (USD Billion)
  • Table 4 Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 5 Key market driver impact
  • Table 6 Key market restraint/challenges impact
  • Table 7 Cable tv market, by region, 2018 - 2030 (USD Billion)
  • Table 8 Satellite tv market, by region, 2018 - 2030 (USD Billion)
  • Table 9 IPTV market, by region, 2018 - 2030 (USD Billion)
  • Table 10 DTT market, by region, 2018 - 2030 (USD Billion)
  • Table 11 Broadcasting & Cable TV advertising market, by region, 2018 - 2030 (USD Billion)
  • Table 12 Broadcasting & Cable TV subscription market, by region, 2018 - 2030 (USD Billion)
  • Table 13 North America Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 14 North America Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 15 U.S. Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 16 U.S. Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 17 Canada Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 18 Canada Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 19 Europe Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 20 Europe Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 21 Germany Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 22 Germany Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 23 U.K. Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 24 U.K. Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 25 Asia Pacific Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 26 Asia Pacific Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 27 China Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 28 China Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD billion)
  • Table 29 Japan Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 30 Japan Broadcasting & Cable TV market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 31 India Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 32 India Broadcasting & Cable TV market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 33 Latin America Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 34 Latin America Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 35 Brazil Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 36 Brazil Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 37 Mexico Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 38 Mexico Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 39 MEA Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 40 MEA Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Market segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research process
  • Fig. 5 Market formulation and data visualization
  • Fig. 6 Industry snapshot
  • Fig. 7 Value chain analysis
  • Fig. 8 Market dynamics
  • Fig. 9 Broadcasting & Cable tv system use case
  • Fig. 10 Penetration & growth prospect mapping
  • Fig. 11 PEST Analysis
  • Fig. 12 Industry analysis-Porter's
  • Fig. 13 Key company ranking analysis, 2022
  • Fig. 14 Broadcasting & Cable tv market, by technology, key takeaways
  • Fig. 15 Technology movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 16 Cable tv market, 2018 - 2030 (USD Billion)
  • Fig. 17 Satellite tv market, 2018 - 2030 (USD Billion)
  • Fig. 18 IPTV market, 2018 - 2030 (USD Billion)
  • Fig. 19 DTT market, 2018 - 2030 (USD Billion)
  • Fig. 20 Broadcasting & Cable tv market, by revenue channel, key takeaways
  • Fig. 21 Revenue channel movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 22 Broadcasting & Cable tv advertisement market, 2018 - 2030 (USD Billion)
  • Fig. 23 Broadcasting & Cable tv subscription market, 2018 - 2030 (USD Billion)
  • Fig. 24 Regional market size estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 25 Regional movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 26 North America Broadcasting & Cable tv market, 2022 & 2030
  • Fig. 27 Europe Broadcasting & Cable tv market, 2022 & 2030
  • Fig. 28 Asia Pacific Broadcasting & Cable tv market, 2022 & 2030
  • Fig. 29 Latin America Broadcasting & Cable tv market, 2022 & 2030
  • Fig. 30 Middle East and Africa Broadcasting & Cable tv market, 2022 & 2030