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數字營銷軟件市場規模、份額和趨勢分析報告：按解決方案、服務、部署、公司規模、最終用途、地區、細分市場預測，2023-2030 年
市場調查報告書
商品編碼
1178652

數字營銷軟件市場規模、份額和趨勢分析報告：按解決方案、服務、部署、公司規模、最終用途、地區、細分市場預測，2023-2030 年

Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution, By Service, By Deployment, By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

數字營銷軟件市場增長和趨勢

Grand View Research, Inc. 進行的最新研究顯示，到 2030 年，全球數字營銷軟件市場規模將達到 2641.5 億美元，2023 年至 2030 年的複合年增長率為 19.4%。數字營銷軟件市場的增長是由許多企業部門對擴大全球客戶群和快速數字化的興趣日益濃厚所推動的。隨著互聯網、智能手機、社交網站和在線營銷軟件的普及，公司越來越多地使用數字營銷策略來研究消費者行為。作為一項額外福利，COVID-19 有利於數字營銷產品的銷售。在 COVID-19 流行期間，企業選擇數字營銷軟件來向更多人推廣和銷售他們的產品。

數字營銷軟件市場隨著技術進步和各種最終用途行業和垂直行業不斷變化的需求而不斷發展，尤其是中小企業的老牌企業。多家供應商已與最終用戶建立戰略合作夥伴關係，以幫助最終用戶增強其數字營銷活動。例如，2021 年 4 月，Adobe Inc. 與 FedEx 合作推動電子商務創新。ShopRunner（電子商務平台，FedEx Services 的子公司）與 Adobe Commerce 的整合是一項多年的努力。Adobe 商家還受益於利用 FedEx 的數字和物理網絡支持電子商務增長的能力。

供應商正在宣布新的雲解決方案和服務，以提高他們的市場地位並改進現有產品。例如，2021 年 8 月，International Business Machine Corporation與基於雲的數字營銷平台提供商 Silverpop 合作創建數字營銷軟件。兩家公司將創建多渠道營銷活動並連接其他數據源，以根據人口統計數據、購買歷史記錄、興趣、一天中的時間、地點和他們購物時使用的設備來建立客戶檔案。因此，這有望推動市場增長。

數字營銷軟件市場報告亮點

營銷自動化軟件被營銷部門廣泛使用，以有效地銷售產品並跨網站、電子郵件和社交媒體等多個在線渠道自動執行重複性任務。

託管服務領域預計將在 2023 年至 2030 年間實現最高複合年增長率。對基於雲的託管服務日益增長的需求以及對 IT 資產以提高業務生產力的日益依賴是推動託管服務行業增長的主要因素。

雲計算領域有望在預測期內實現顯著增長，因為它可以幫助公司改善成本結構並建立控制中心來監控、安排和協調其數字營銷活動的各個組成部分。

從 2022 年到 2030 年，中小企業部門預計將實現最高的複合年增長率。預計政府當局在向中小企業提供資金以擁抱數字化方面發揮越來越大的作用，這將推動該行業的增長。

由於社交媒體普及率不斷提高以及對電子商務和移動商務的偏好不斷提高，亞太地區有望在預測期內實現最高增長率，尤其是在印度、印度尼西亞和泰國等新興經濟體。我來了。

目錄

第一章 調查方法和範圍

  • 調查方法
  • 信息採購
    • 購買的數據庫
    • GVR內部數據庫
    • 二級信息列表
    • 初步調查
  • 信息分析
  • 市場形成和數據可視化
  • 驗證和發布數據
  • 縮略語表

第二章執行摘要

  • 市場概況

第三章數字營銷軟件行業展望

  • 市場細分
  • 市場規模和增長前景
  • 價值鏈分析
  • 數字營銷軟件市場-市場動態
    • 市場驅動力分析
      • 不斷增長的互聯網普及率和持續的數字化
      • 社交媒體和電子商務平台的日益普及
      • 提高智能手機普及率
    • 市場問題分析
      • 缺乏理解會阻止您最大限度地發揮數字營銷軟件的潛力
      • 採用和集成最新技術
    • 市場機會分析
      • 監管行動、新數據源的激增和歸因
  • 繪製滲透率和增長前景
  • 市場分析工具
    • 數字營銷軟件市場-波特的五力分析
    • 數字營銷軟件市場PESTEL分析
  • COVID-19 對數字營銷軟件市場的影響

第 4 章數字營銷軟件解決方案展望

  • 數字營銷軟件市場：2022 年和 2030 年各解決方案領域的展望和市場份額
  • 客戶關係管理軟件
  • 電子郵件營銷
  • 社交媒體
  • 搜索營銷
  • 內容管理軟件
  • 營銷自動化
  • 活動管理
  • 其他

第五章數字營銷軟件服務前景

  • 數字營銷軟件市場：2022 年和 2030 年各服務領域的展望和市場份額
  • 專業的服務
  • 託管服務

第 6 章數字營銷軟件部署前景

  • 數字營銷軟件市場：2022 年和 2030 年各部署領域的前景和市場份額
  • 雲
  • 本地

第七章數字營銷軟件公司規模展望

  • 數字營銷軟件市場：2022 年和 2030 年按企業規模劃分的前景和市場份額
  • 大公司
  • 中小型企業 (SME)

第 8 章數字營銷軟件最終用途展望

  • 數字營銷軟件市場：2022 年和 2030 年按最終用途細分市場的展望和市場份額
  • 汽車
  • BFSI更多
  • 教育
  • 政府
  • 衛生保健
  • 製造業
  • 媒體與娛樂
  • 其他

第 9 章數字營銷軟件區域展望

  • 數字營銷軟件市場：2022 年和 2030 年按區域細分的前景和市場份額
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 印度
    • 日本
  • 拉丁美洲
    • 巴西
  • 多邊環境協定

第 10 章 競爭分析

  • 主要市場進入者的最新發展和影響分析
  • 公司/競爭對手分類
  • 供應商情況
    • 2022年主要公司排名分析

第十一章競爭格局

  • Adobe, Inc.
    • 公司簡介
    • 財務績效
    • 產品基準
    • 戰略舉措
  • Hewlett Packard Enterprise Company
    • 公司簡介
    • 產品基準
    • 戰略舉措
  • Hubspot, Inc.
    • 公司簡介
    • 產品基準
    • 戰略舉措
  • International Business Machines Corporation
    • 公司簡介
    • 財務績效
    • 產品基準
    • 戰略舉措
  • Marketo, Inc.
    • 公司簡介
    • 財務績效
    • 產品基準
    • 戰略舉措
  • Microsoft Corporation
    • 公司簡介
    • 財務績效
    • 產品基準
    • 戰略舉措
  • Oracle Corporation
    • 公司簡介
    • 財務績效
    • 產品基準
    • 戰略舉措
  • Salesforce.com, Inc.
    • 公司簡介
    • 財務績效
    • 產品基準
    • 戰略舉措
  • SAP SE
    • 公司簡介
    • 財務績效
    • 產品基準
    • 戰略舉措
  • SAS Institute, Inc.
    • 公司簡介
    • 財務績效
    • 產品基準
    • 戰略舉措
  • 其他市場公司名單
Product Code: GVR-3-68038-001-9

Digital Marketing Software Market Growth & Trends:

The global digital marketing software market size is expected to reach USD 264.15 billion by 2030, registering a CAGR of 19.4% from 2023 to 2030, according to a new study conducted by Grand View Research, Inc. A growing focus on expanding customer reach globally and the quick digitization of many corporate sectors are driving the growth of the digital marketing software market. As the Internet, smartphones, social networking sites, and online marketing software become more widespread, and businesses increasingly use digital marketing strategies to study consumer behavior. Additionally, COVID-19 has benefited the sales of digital marketing products. During the COVID-19 pandemic, companies opt for digital marketing software to promote and market their products to a wider audience.

The digital marketing software market has been evolving continuously in line with technological advances and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Several vendors are striking strategic partnerships with end users, helping them strengthen their digital marketing activities. For instance, in April 2021, Adobe Inc. partnered with FedEx to increase e-commerce innovation. Integrating ShopRunner (an e-commerce platform and a subsidiary of FedEx Services) with Adobe Commerce is a multi-year initiative. It added benefit to Adobe merchants as they can use FedEx's Digital and Physical Networks to support e-commerce growth.

Vendors are launching new cloud solutions and services to increase their market position and improve their existing offerings. For instance, in August 2021, International Business Machine Corporation collaborated with Silverpop, a cloud-based digital marketing platform provider, to create digital marketing software. The two companies collaborated to build customer profiles for their clients based on their demographics, buying history, interests, time, location, and devices used to shop by creating multichannel marketing campaigns and connecting them to other data sources. Thus, this is expected to drive market growth.

Digital Marketing Software Market Report Highlights:

  • The adoption of marketing automation software is anticipated to gain traction over the forecast period it is widely used by marketing departments to effectively market their products on multiple online channels, such as websites, email, and social media, and to automate repetitive tasks.
  • The managed services segment is anticipated to register the highest CAGR from 2023 - 2030. The increasing need for cloud-based managed services and the growing dependence of organizations on IT assets to improve their business productivity are the major factors contributing to the growth of the managed services segment.
  • The cloud segment is expected to register significant growth over the forecast period as it helps businesses in improving cost structures and setting up a control center to monitor, arrange, and coordinate various components of their digital marketing campaign.
  • The SMEs segment is anticipated to register the highest CAGR from 2022 - 2030owing to the increasing role of government authorities in the provision of capital to small & medium enterprises for embracing digitization is anticipated to propel the growth of the segment.
  • Asia Pacific is anticipated to register the highest growth rate over the forecast period, owing to the increasing popularity of social media and the rising preference for e-commerce and m-commerce, particularly in emerging economies, such as India, Indonesia, and Thailand, among others.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research Methodology
  • 1.2 Information Procurement
    • 1.2.1 Purchased Database
    • 1.2.2 Gvr's Internal Database
    • 1.2.3 List Of Secondary Sources
    • 1.2.4 Primary Research
  • 1.3 Information Analysis
  • 1.4 Market Formulation & Data Visualization
  • 1.5 Data Validation & Publishing
  • 1.6 List of Abbreviations

Chapter 2 Executive Summary

  • 2.1 Market Summary
    • 2.1.1 Global digital marketing software market, by solution, 2018 - 2030 (USD Million)
    • 2.1.2 Global digital marketing software market, by service, 2018 - 2030 (USD Million)
    • 2.1.3 Global digital marketing software market, by deployment, 2018 - 2030 (USD Million)
    • 2.1.4 Global digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
    • 2.1.5 Global digital marketing software market, by end use, 2018 - 2030 (USD Million)

Chapter 3 Digital Marketing Software Industry Outlook

  • 3.1 Market Segmentation
  • 3.2 Market Size and Growth Prospects
  • 3.3 Value Chain Analysis
  • 3.4 Digital Marketing Software Market - Market Dynamics
    • 3.4.1 Market driver analysis
      • 3.4.1.1 Growing internet penetration rate and continued digitalization
      • 3.4.1.2 Rising popularity of social media and e-commerce platforms
      • 3.4.1.3 Increasing smartphone penetration rate
    • 3.4.2 Market challenge analysis
      • 3.4.2.1 Inability to exploit full potential of digital marketing software due to lack of understanding
      • 3.4.2.1 Adoption and integration of latest technologies
    • 3.4.3 Market opportunity analysis
      • 3.4.3.1 Regulatory measures, proliferation of new data sources, and attribution
  • 3.5 Penetration and Growth Prospect Mapping
  • 3.6 Market Analysis Tools
    • 3.6.1 Digital Marketing Software Market - Porter's Five Forces Analysis
    • 3.6.2 Digital Marketing Software Market - PESTEL Analysis
  • 3.7 Impact of COVID-19 on Digital Marketing Software Market

Chapter 4 Digital Marketing Software Solution Outlook

  • 4.1 Digital Marketing Software Market: By Solution Segment Outlook & Market Share 2022 and 2030
  • 4.2 CRM Software
    • 4.2.1 CRM digital marketing software market, 2018 - 2030
  • 4.3 Email Marketing
    • 4.3.1 Email digital marketing software market, 2018 - 2030
  • 4.4 Social Media
    • 4.4.1 Social media digital marketing software market, 2018 - 2030
  • 4.5 Search Marketing
    • 4.5.1 Search digital marketing software market, 2018 - 2030
  • 4.6 Content Management Software
    • 4.6.1 Content management digital marketing software market, 2018 - 2030
  • 4.7 Marketing Automation
    • 4.7.1 Marketing automation digital marketing software market, 2018 - 2030
  • 4.8 Campaign Management
    • 4.8.1 Campaign management digital marketing software market, 2018 - 2030
  • 4.9 Others
    • 4.9.1 Other digital marketing software market, 2018 - 2030

Chapter 5 Digital Marketing Software Service Outlook

  • 5.1 Digital Marketing Software Market: By Service Segment Outlook & Market Share 2022 and 2030
  • 5.2 Professional Services
    • 5.2.1 Digital marketing professional services market, 2018 - 2030
  • 5.3 Managed Services
    • 5.3.1 Digital marketing managed services market, 2018 - 2030

Chapter 6 Digital Marketing Software Deployment Outlook

  • 6.1 Digital Marketing Software Market: By Deployment Segment Outlook & Market Share 2022 and 2030
  • 6.2 Cloud
    • 6.2.1 Cloud-based digital marketing software market, 2018 - 2030
  • 6.3 On-premise
    • 6.3.1 On-premise digital marketing software market, 2018 - 2030

Chapter 7 Digital Marketing Software Enterprise Size Outlook

  • 7.1 Digital Marketing Software Market: By Enterprise Size Segment Outlook & Market Share 2022 and 2030
  • 7.2 Large Enterprises
    • 7.2.1 Digital marketing software market in large enterprises, 2018 - 2030
  • 7.3 Small & Medium Enterprises (SMEs)
    • 7.3.1 Digital marketing software market in SMEs, 2018 - 2030

Chapter 8 Digital Marketing Software End Use Outlook

  • 8.1 Digital Marketing Software Market: By End Use Segment Outlook & Market Share 2022 and 2030
  • 8.2 Automotive
    • 8.2.1 Digital marketing software market in automotive, 2018 - 2030
  • 8.3 BFSI
    • 8.3.1 Digital marketing software market in BFSI, 2018 - 2030
  • 8.4 Education
    • 8.4.1 Digital marketing software market in education, 2018 - 2030
  • 8.5 Government
    • 8.5.1 Digital marketing software market in government, 2018 - 2030
  • 8.6 Healthcare
    • 8.6.1 Digital marketing software market in healthcare, 2018 - 2030
  • 8.7 Manufacturing
    • 8.7.1 Digital marketing software market in manufacturing, 2018 - 2030
  • 8.8 Media & Entertainment
    • 8.8.1 Digital marketing software market in media & entertainment, 2018 - 2030
  • 8.9 Others
    • 8.9.1 Digital marketing software market in other end use, 2018 - 2030

Chapter 9 Digital Marketing Software Regional Outlook

  • 9.1 Digital Marketing Software Market: By Region Segment Outlook & Market Share 2022 and 2030
  • 9.2 North America
    • 9.2.1 North America digital marketing software market, 2018 - 2030
    • 9.2.2 North America digital marketing software market, by solution, 2018 - 2030
    • 9.2.3 North America digital marketing software market, by service, 2018 - 2030
    • 9.2.4 North America digital marketing software market, by deployment, 2018 - 2030
    • 9.2.5 North America digital marketing software market, by enterprise size, 2018 - 2030
    • 9.2.6 North America digital marketing software market, by end use, 2018 - 2030
    • 9.2.7 U.S.
      • 9.2.7.1 U.S. digital marketing software market, 2018 - 2030
      • 9.2.7.2 U.S. digital marketing software market, by solution, 2018 - 2030
      • 9.2.7.3 U.S. digital marketing software market, by service, 2018 - 2030
      • 9.2.7.4 U.S. digital marketing software market, by deployment, 2018 - 2030
      • 9.2.7.5 U.S. digital marketing software market, by enterprise size, 2018 - 2030
      • 9.2.7.6 U.S. digital marketing software market, by end use, 2018 - 2030
    • 9.2.8 Canada
      • 9.2.8.1 Canada digital marketing software market, 2018 - 2030
      • 9.2.8.2 Canada digital marketing software market, by solution, 2018 - 2030
      • 9.2.8.3 Canada digital marketing software market, by service, 2018 - 2030
      • 9.2.8.4 Canada digital marketing software market, by deployment, 2018 - 2030
      • 9.2.8.5 Canada digital marketing software market, by enterprise size, 2018 - 2030
      • 9.2.8.6 Canada digital marketing software market, by end use, 2018 - 2030
  • 9.3 Europe
    • 9.3.1 Europe digital marketing software market, 2018 - 2030
    • 9.3.2 Europe digital marketing software market, by solution, 2018 - 2030
    • 9.3.3 Europe digital marketing software market, by service, 2018 - 2030
    • 9.3.4 Europe digital marketing software market, by deployment, 2018 - 2030
    • 9.3.5 Europe digital marketing software market, by enterprise size, 2018 - 2030
    • 9.3.6 Europe digital marketing software market, by end use, 2018 - 2030
    • 9.3.7 U.K.
      • 9.3.7.1 U.K. digital marketing software market, 2018 - 2030
      • 9.3.7.2 U.K. digital marketing software market, by solution, 2018 - 2030
      • 9.3.7.3 U.K. digital marketing software market, by service, 2018 - 2030
      • 9.3.7.4 U.K. digital marketing software market, by deployment, 2018 - 2030
      • 9.3.7.5 U.K. digital marketing software market, by enterprise size, 2018 - 2030
      • 9.3.7.6 U.K. digital marketing software market, by end use, 2018 - 2030
    • 9.3.8 Germany
      • 9.3.8.1 Germany digital marketing software market, 2018 - 2030
      • 9.3.8.2 Germany digital marketing software market, by solution, 2018 - 2030
      • 9.3.8.3 Germany digital marketing software market, by service, 2018 - 2030
      • 9.3.8.4 Germany digital marketing software market, by deployment, 2018 - 2030
      • 9.3.8.5 Germany digital marketing software market, by enterprise size, 2018 - 2030
      • 9.3.8.6 Germany digital marketing software market, by end use, 2018 - 2030
    • 9.3.9 France
      • 9.3.9.1 France digital marketing software market, 2018 - 2030
      • 9.3.9.2 France digital marketing software market, by solution, 2018 - 2030
      • 9.3.9.3 France digital marketing software market, by service, 2018 - 2030
      • 9.3.9.4 France digital marketing software market, by deployment, 2018 - 2030
      • 9.3.9.5 France digital marketing software market, by enterprise size, 2018 - 2030
      • 9.3.9.6 France digital marketing software market, by end use, 2017 - 2030
  • 9.4 Asia Pacific
    • 9.4.1 Asia Pacific digital marketing software market, 2018 - 2030
    • 9.4.2 Asia Pacific digital marketing software market, by solution, 2018 - 2030
    • 9.4.3 Asia Pacific digital marketing software market, by service, 2018 - 2030
    • 9.4.4 Asia Pacific digital marketing software market, by deployment, 2018 - 2030
    • 9.4.5 Asia Pacific digital marketing software market, by enterprise size, 2018 - 2030
    • 9.4.6 Asia Pacific digital marketing software market, by end use, 2018 - 2030
    • 9.4.7 China
      • 9.4.7.1 China digital marketing software market, 2018 - 2030
      • 9.4.7.2 China digital marketing software market, by solution, 2018 - 2030
      • 9.4.7.3 China digital marketing software market, by service, 2018 - 2030
      • 9.4.7.4 China digital marketing software market, by deployment, 2018 - 2030
      • 9.4.7.5 China digital marketing software market, by enterprise size, 2018 - 2030
      • 9.4.7.6 China digital marketing software market, by end use, 2018 - 2030
    • 9.4.8 India
      • 9.4.8.1 India digital marketing software market, 2018 - 2030
      • 9.4.8.2 India digital marketing software market, by solution, 2018 - 2030
      • 9.4.8.3 India digital marketing software market, by service, 2018 - 2030
      • 9.4.8.4 India digital marketing software market, by deployment, 2018 - 2030
      • 9.4.8.5 India digital marketing software market, by enterprise size, 2018 - 2030
      • 9.4.8.6 India digital marketing software market, by end use, 2018 - 2030
    • 9.4.9 Japan
      • 9.4.9.1 Japan digital marketing software market, 2018 - 2030
      • 9.4.9.2 Japan digital marketing software market, by solution, 2018 - 2030
      • 9.4.9.3 Japan digital marketing software market, by service, 2018 - 2030
      • 9.4.9.4 Japan digital marketing software market, by deployment, 2018 - 2030
      • 9.4.9.5 Japan digital marketing software market, by enterprise size, 2018 - 2030
      • 9.4.9.6 Japan digital marketing software market, by end use, 2017 - 2030
  • 9.5 Latin America
    • 9.5.1 Latin America digital marketing software market, 2018 - 2030
    • 9.5.2 Latin America digital marketing software market, by solution, 2018 - 2030
    • 9.5.3 Latin America digital marketing software market, by service, 2018 - 2030
    • 9.5.4 Latin America digital marketing software market, by deployment, 2018 - 2030
    • 9.5.5 Latin America digital marketing software market, by enterprise size, 2018 - 2030
    • 9.5.6 Latin America digital marketing software market, by end use, 2018 - 2030
    • 9.5.7 Brazil
      • 9.5.7.1 Brazil digital marketing software market, 2018 - 2030
      • 9.5.7.2 Brazil digital marketing software market, by solution, 2018 - 2030
      • 9.5.7.3 Brazil digital marketing software market, by service, 2018 - 2030
      • 9.5.7.4 Brazil digital marketing software market, by deployment, 2018 - 2030
      • 9.5.7.5 Brazil digital marketing software market, by enterprise size, 2018 - 2030
      • 9.5.7.6 Brazil digital marketing software market, by end use, 2017 - 2030
  • 9.6 MEA
    • 9.6.1 MEA digital marketing software market, 2018 - 2030
    • 9.6.2 MEA digital marketing software market, by solution, 2018 - 2030
    • 9.6.3 MEA digital marketing software market, by service, 2018 - 2030
    • 9.6.4 MEA digital marketing software market, by deployment, 2018 - 2030
    • 9.6.5 MEA digital marketing software market, by enterprise size, 2018 - 2030
    • 9.6.6 MEA digital marketing software market, by end use, 2017 - 2030

Chapter 10 Competitive Analysis

  • 10.1 Recent Developments and Impact Analysis, by Key Market Participants
  • 10.2 Company/Competition Categorization
  • 10.3 Vendor Landscape
    • 10.3.1 Key Company Ranking Analysis, 2022

Chapter 11 Competitive Landscape

  • 11.1 Adobe, Inc.
    • 11.1.1 Company overview
    • 11.1.2 Financial performance
    • 11.1.3 Product benchmarking
    • 11.1.4 Strategic initiatives
  • 11.2 Hewlett Packard Enterprise Company
    • 11.2.1 Company overview
    • 11.2.2 Product benchmarking
    • 11.2.3 Strategic initiatives
  • 11.3 Hubspot, Inc.
    • 11.3.1 Company overview
    • 11.3.2 Product benchmarking
    • 11.3.3 Strategic initiatives
  • 11.4 International Business Machines Corporation
    • 11.4.1 Company overview
    • 11.4.2 Financial performance
    • 11.4.3 Product benchmarking
    • 11.4.4 Strategic initiatives
  • 11.5 Marketo, Inc.
    • 11.5.1 Company overview
    • 11.5.2 Financial performance
    • 11.5.3 Product benchmarking
    • 11.5.4 Strategic initiatives
  • 11.6 Microsoft Corporation
    • 11.6.1 Company overview
    • 11.6.2 Financial performance
    • 11.6.3 Product benchmarking
    • 11.6.4 Strategic initiatives
  • 11.7 Oracle Corporation
    • 11.7.1 Company overview
    • 11.7.2 Financial performance
    • 11.7.3 Product benchmarking
    • 11.7.4 Strategic initiatives
  • 11.8 Salesforce.com, Inc.
    • 11.8.1 Company overview
    • 11.8.2 Financial performance
    • 11.8.3 Product benchmarking
    • 11.8.4 Strategic initiatives
  • 11.9 SAP SE
    • 11.9.1 Company overview
    • 11.9.2 Financial performance
    • 11.9.3 Product benchmarking
    • 11.9.4 Strategic initiatives
  • 11.10 SAS Institute, Inc.
    • 11.10.1 Company overview
    • 11.10.2 Financial performance
    • 11.10.3 Product benchmarking
    • 11.10.4 Strategic initiatives
  • 11.11 List of Other Market Players

List of Tables

  • Table 1 List of Abbreviation
  • Table 2 Digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 3 Digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 4 Digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 5 Digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 6 Digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 7 Digital marketing CRM software market, by region, 2018 - 2030 (USD Million)
  • Table 8 Digital email marketing software market, by region, 2018 - 2030 (USD Million)
  • Table 9 Digital social media marketing software market, by region, 2018 - 2030 (USD Million)
  • Table 10 Digital search marketing software market, by region, 2018 - 2030 (USD Million)
  • Table 11 Digital content management marketing software market, by region, 2018 - 2030 (USD Million)
  • Table 12 Digital marketing automation software market, by region, 2018 - 2030 (USD Million)
  • Table 13 Digital campaign management marketing software market, by region, 2018 - 2030 (USD Million)
  • Table 14 Other digital marketing solution market, by region, 2018 - 2030 (USD Million)
  • Table 15 Professional services in digital marketing software market, by region, 2018 - 2030 (USD Million)
  • Table 16 Managed services in digital marketing software market, by region, 2018 - 2030 (USD Million)
  • Table 17 Cloud digital marketing software market, by region, 2018 - 2030 (USD Million)
  • Table 18 On-premise digital marketing software market, by region, 2018 - 2030 (USD Million)
  • Table 19 Digital marketing software market in large enterprises, by region, 2018 - 2030 (USD Million)
  • Table 20 Digital marketing software market in SMEs, by region, 2018 - 2030 (USD Million)
  • Table 21 Digital marketing software market in automotive, by region, 2018 - 2030 (USD Million)
  • Table 22 Digital marketing software market in BFSI, by region, 2018 - 2030 (USD Million)
  • Table 23 Digital marketing software market in education, by region, 2018 - 2030 (USD Million)
  • Table 24 Digital marketing software market in government, by region, 2018 - 2030 (USD Million)
  • Table 25 Digital marketing software market in healthcare, by region, 2018 - 2030 (USD Million)
  • Table 26 Digital marketing software market in manufacturing, by region, 2018 - 2030 (USD Million)
  • Table 27 Digital marketing software market in media & entertainment, by region, 2018 - 2030 (USD Million)
  • Table 28 Digital marketing software market in other end use, by region, 2018 - 2030 (USD Million)
  • Table 29 North America digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 30 North America digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 31 North America digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 32 North America digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 33 North America digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 34 U.S. digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 35 U.S. digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 36 U.S. digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 37 U.S. digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 38 U.S. digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 39 Canada digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 40 Canada digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 41 Canada digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 42 Canada digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 43 Canada digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 44 Europe digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 45 Europe digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 46 Europe digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 47 Europe digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 48 Europe digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 49 Germany digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 50 Germany digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 51 Germany digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 52 Germany digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 53 Germany digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 54 U.K. digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 55 U.K. digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 56 U.K. digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 57 U.K. digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 58 U.K. digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 59 France digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 60 France digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 61 France digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 62 France digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 63 France digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 64 Asia Pacific digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 65 Asia Pacific digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 66 Asia Pacific digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 67 Asia Pacific digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 68 Asia Pacific digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 69 China digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 70 China digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 71 China digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 72 China digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 73 China digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 74 Japan digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 75 Japan digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 76 Japan digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 77 Japan digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 78 Japan digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 79 India digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 80 India digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 81 India digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 82 India digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 83 India digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 84 Latin America digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 85 Latin America digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 86 Latin America digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 87 Latin America digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 88 Latin America digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 89 Brazil digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 90 Brazil digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 91 Brazil digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 92 Brazil digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 93 Brazil digital marketing software market, by end use, 2018 - 2030 (USD Million)
  • Table 94 MEA digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 95 MEA digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 96 MEA digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 97 MEA digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 98 MEA digital marketing software market, by end use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Primary research process
  • Fig. 3 Information Analysis
  • Fig. 4 Data validation and publishing
  • Fig. 5 Digital marketing software market analysis and key buying criteria, 2018 - 2030
  • Fig. 6 Digital marketing software market segmentation
  • Fig. 7 Market size and growth prospects
  • Fig. 8 Digital marketing software market - Value chain analysis
  • Fig. 9 Digital marketing software market - Market dynamics
  • Fig. 10 Digital marketing software market - Porter's five forces analysis
  • Fig. 11 Digital marketing software market - PESTEL analysis
  • Fig. 12 Digital marketing software market - Company ranking analysis, 2021
  • Fig. 13 Digital marketing software market: By solution segment outlook & market share, 2022 and 2030
  • Fig. 14 Digital marketing software market: By service segment outlook & market share, 2022 and 2030
  • Fig. 15 Digital marketing software market: By deployment segment outlook & market share, 2022 and 2030
  • Fig. 16 Digital marketing software market: By enterprise size segment outlook & market share, 2022 and 2030
  • Fig. 17 Digital marketing software market: By end use segment outlook & market share, 2022 and 2030
  • Fig. 18 Digital marketing software market: By region segment outlook & market share, 2022 and 2030
  • Fig. 19 North America digital marketing software market: Key takeaways
  • Fig. 20 Europe digital marketing software market: Key takeaways
  • Fig. 21 Asia Pacific digital marketing software market: Key takeaways
  • Fig. 22 Latin America digital marketing software market: Key takeaways
  • Fig. 23 MEA digital marketing software market: Key takeaways