市場調查報告書
商品編碼
1114014
在線約會應用市場規模、份額和趨勢分析報告:2022-2030 年創收(訂閱、廣告)、地區(北美、歐洲、亞太地區、拉丁美洲、MEA)和細分市場預測Online Dating Application Market Size, Share & Trends Analysis Report By Revenue Generation (Subscription, Advertisement), By Region (North America, Europe, APAC, LATAM, MEA), And Segment Forecasts, 2022 - 2030 |
Grand View Research, Inc. 的一份新報告顯示,到 2030 年,全球在線約會應用市場規模預計將達到 122.5 億美元。
預計從 2022 年到 2030 年,複合年增長率為 5.5%。在線約會是一種在線服務,為會員提供聊天、調情和做愛的平台。在線約會已成為尋找合適伴侶和擴展社交網絡的社交趨勢。最受歡迎的在線約會應用程序是 Tinder 和 Bumble。這些應用程序使用數字消息來幫助人們更好地交流。不斷增長的互聯網使用量是推動該市場增長的主要因素。
全球有超過 1,500 個約會網站和應用程序,一些約會應用程序和在線平台正在其約會應用程序中利用人工智能來更好地匹配和合適的個人資料推薦。我正在尋找在線約會應用程序是使用檢測具有相似興趣和偏好的人的算法開發的。例如,Tinder 使用機器學習並發布了一項名為“智能照片”的功能,旨在提高用戶匹配的概率。 Match.com 有 Lara,這是一個人工智能聊天機器人,它可以幫助用戶根據對愛好、缺陷、星座等的解釋來尋找愛情。
在線約會應用非常受年輕人的歡迎,尤其是千禧一代。尤其是 LGBTQ+ 社區,由於許多國家的社會污名,約會應用程序的使用激增。 COVID-19大流行對市場產生了積極影響。歐洲和亞太地區受全球 COVID-19 病例數量的影響最大。在美國,病毒的迅速傳播加劇了這種情況,政府發布了全面關閉、居家令、社會隔離令以及對社交生活和戀愛關係的限制。人們的社交和浪漫生活也受到這種全面封鎖的影響。隨著單身人士在社交孤立中尋求陪伴和聯繫,他們對約會應用程序的使用急劇增加。
訂閱業務引領市場,佔 2021 年全球收入的 60.0% 以上。訂閱部分進一步細分為年齡、性別和類型。訂閱部分預計將在整個預測期內保持主導份額。 18-25 歲年齡段將是 2021 年約會應用的最大用戶群。預計 26-34 歲年齡段將是預測期內增長最快的群體。按性別劃分,男性用戶在 2021 年佔據市場主導地位,收入份額超過 60.0%。在預測期內,女性部分預計將以最高的複合年增長率增長。與月度和年度訂閱相比,季度訂閱的訂閱用戶更多。預計亞太地區將在預測期內呈現最快的增長率。該地區的增長主要是由於該地區龐大的單身人口、不斷增長的消費者購買力和城市化。
在線約會應用程序的驅動因素包括互聯網使用量的增加、在線約會觀念的變化以及全球單身人數的增加。
隨著全球人口的增長,預計預測期內對在線約會應用程序的需求將增加,在線約會應用程序已採取措施為用戶提供安全的瀏覽環境。我來了。
2021 年訂閱將佔銷售額的 60.0% 以上,佔據壓倒性份額
按訂閱計算,2021 年 18-25 歲年齡段的收入份額將超過 55.0%。預計 26-34 歲年齡組在預測期內將以最快的複合年增長率增長。這是由於美國、俄羅斯和瑞士等國家的高離婚率導致單身人數增加
The global online dating application market size is expected to reach USD 12.25 billion by 2030, according to the new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 5.5% from 2022 to 2030. Online dating is an online service that offers a platform for its members to chat, flirt, or fall in love. Online dating has become a social trend for finding a suitable partner or expanding social contacts. The most well-known online dating applications are Tinder and Bumble. Digital messaging on these online dating applications helps to enhance communication among people. A surge in the usage of the internet is the major factor fueling the growth of this market.
There are more than 1,500 dating websites and applications across the world and several dating apps and online platforms are exploring the utilization of artificial intelligence in dating applications for better matching and suitable profile recommendations. Online dating applications are developed using algorithms that detect people with similar interests and likes. For instance, Tinder is using machine learning and it had released a feature called 'Smart Photos,' which aims at increasing users' chances of finding a match. Match.com has Lara, an AI chatbot that helps users find love based on an interpretation of hobbies, flaws, zodiac signs, etc.
Online dating applications are gaining tremendous popularity among young individuals, especially millennials. The usage of dating apps has witnessed a tremendous rise. especially among the LGBTQ+ community owing to the social stigma associated with the community in many countries. The COVID-19 pandemic has had a favorable effect on the market. In terms of the total number of COVID-19 patients worldwide, Europe and the Asia Pacific were among the worst impacted regions. Additionally, things became worse in the U.S. Governments throughout the world issued orders for a complete lockdown, staying at home, and social seclusion due to the virus's rapid spread. People's social and romantic lives were impacted by the total lockdown. As singles searched for companionship and connection amid their social isolation, the use of dating apps increased dramatically.
The subscription segment led the market and accounted for more than 60.0% share of the global revenue in 2021. The subscription segment is further sub-segmented into age, gender, and type. The subscription segment is expected to maintain its commanding share throughout the forecast period. The 18-25 years age group was the largest user group of dating apps in 2021. The 26-34 years age group is expected to be the fastest-growing segment during the forecast period. By gender, male users dominated the market in 2021 with a revenue share of more than 60.0%. The female segment is expected to expand at the highest CAGR during the forecast period. The quarterly subscription is subscribed more by the users as compared to the monthly or yearly subscription. The Asia Pacific is expected to exhibit the fastest growth rate during the forecast period. The growth in the region is primarily attributed to the large single population in the region, the growing purchasing power of the consumers, and urbanization.