市場調查報告書
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1233032
虛擬製作市場規模、份額和趨勢分析報告:按組件(硬件、軟件、服務)、產品類型、最終用途、地區、細分市場預測,2023-2030 年Virtual Production Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Type, By End-user, By Region, And Segment Forecasts, 2023 - 2030 |
根據 Grand View Research, Inc. 的最新報告,全球虛擬製作市場預計到 2030 年將達到 67.8 億美元。
預計從 2023 年到 2030 年,該市場的複合年增長率將達到 18.2%。 虛擬製作在媒體和娛樂行業的日益普及,加上高清視覺效果和創建實時虛擬環境的能力,是推動市場增長的主要因素。
這項技術可讓電影製作人將虛擬背景環境集成到實景鏡頭中,從而減少對現場製作團隊和工作人員的需求。 這可以顯著降低視頻製作成本。 例如,在 2020 年 COVID-19 大流行之後,好萊塢電影製作人找到了一種高科技解決方案,可以在片場無人值守地分批拍攝 100 人。 使用雲剋星、舞台藝術 LED 設置和遠程拍攝演員的機器人攝像機等技術(稱為獨奏電影機器人)對電影製作人有很大幫助。 虛擬製作的技術進步正在幫助廣播公司通過盡量減少技術人員在廣播室的實際存在來提高運營效率。
例如,2020 年 3 月,Sky Sports 推出了一個虛擬製作套件,允許公司的團隊創建內容並遠程傳輸。 該套件連接了 48 個虛擬工作站和相同數量的直連工作站,支持遠程編輯、同步直播節目以及將直播剪輯直接傳送到社交媒體平台。 虛擬製作可以製作出具有更好視覺效□□果和更低製作成本的電影,但它也帶來了一些挑戰,尤其是由於行業參與者缺乏培訓和經驗。
例如,2022 年 5 月,英國虛擬製作解決方案製造商 Mo-Sys Academy 宣布推出新的虛擬製作課程。 本課程旨在填補對受過培訓的技術人員的需求激增的虛擬製作領域的技能缺口。
隨著人工智能的出現,虛擬製作技術大大提高了計算機生成圖形的質量。 複雜的場景現在可以設計和可視化為 3D 模型,並實時編輯和檢查。 通過降低人員和設備的運輸和物流成本,該技術將對市場產生積極影響。 電影製作人可以使用模擬或虛擬攝像機在片場捕捉真人場景,將計算機生成的 3D 圖形元素與真人電影鏡頭無縫融合,並以最終的視覺效果結束。。
VFX 技術的發展和動畫的發展令娛樂行業興奮不已。 例如,2022 年 7 月,美國訂閱流媒體服務和製作公司 Netflix 宣布計劃收購澳大利亞動畫和視覺效果數字工作室 Animal Logic。 這一舉措將使 Netflix 能夠加快開發端到端動畫製作能力的步伐。
此外,人工智能有助於加快電影製作過程的前期製作支持。 在過去十年中,前期製作工作嚴重依賴非結構化的票房數據和與觀眾相關的有限人口統計信息,阻礙了引人入勝的視頻內容的開發。 但現在,人工智能可以從從各種平台收集的大型數據集中產生洞察力,以了解對建議內容的接受度和興趣。
例如,Netflix 根據準確、個性化的推薦和對用戶行為的觀察(例如瀏覽歷史和投訴)以及暫停和倒帶視頻等數據操作創建視頻內容。。 2021 年 4 月,我們決定投資 170 億美元建立專用數據庫,並根據平台收集的數據開發原創內容。 人工智能技術還可以理解劇本和場景,識別描繪的位置,並建議導演可以想像的真實世界位置,並創建逼真的計算機圖形圖像位置。
遊戲行業越來越多地採用虛擬製作也將使該市場受益。 企業現在專注於利用 3D 環境,開發緊湊舒適的虛擬遊戲機,以及與虛擬製作平台相關的技術創新,如 3D 音頻、無繩虛擬現實耳機、雲可擴展性等因素,預計將推動市場發展遊戲應用程序的增長。
此外,通過引入身臨其境的體驗,圖形內容的 360° 視圖將成為可能,從而實現全新水平的遊戲交互,讓玩家能夠通過感官控制和修改遊戲環境。 這使玩家可以更順暢地與視頻遊戲互動。 因此,虛擬製作技術在遊戲中的應用越來越多,預計將推動市場的增長。
The global virtual production market size is expected to reach USD 6.78 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to register a CAGR of 18.2% from 2023 to 2030. The rising popularity of virtual production in the media and entertainment industry, combined with its capabilities to create high-definition visuals and real-time virtual environments, is the key factor propelling the growth of the market.
The technology enables filmmakers to reduce the demand for on-set production teams and crew members by integrating virtual background environments into live-action footage. This allows for a significant reduction in video production costs. For instance, in 2020, after the COVID-19 pandemic, filmmakers in the Hollywood industry found the hi-tech solution of shooting without gathering 100s of people on set. The use of techniques such as cloudbusting, stagecraft LED setup, and robotic camera to shoot actors remotely, known as the Solo Cinebot has helped the filmmaker a lot. Technological advancement in virtual production helps broadcasters improve their operational efficiency with the least physical presence of technicians in the broadcasting room.
For instance, in March 2020, Sky Sports implemented a virtual production suite, which has enabled its teams to create content and stream it remotely. The suite connected 48 virtual workstations and an equal number of direct-to-workstation connections for remote editing, simultaneous live programming, and the distribution of live clippings directly on social media platforms. Although virtual production can produce a film with better visuals and low production costs, it also poses some challenges, especially from the lack of training and experience among industry professionals.
For instance, in May 2022, Mo-Sys Academy, a manufacturer of virtual production solutions in the U.K. announced the launch of a new virtual production course. This course intends to close the skills gap in the virtual production sector, which is experiencing a surge in demand for trained technicians.
With the advent of artificial intelligence, virtual production technology has witnessed significant improvements in the quality of its computer-generated graphics. Design and visualization of all complex scenes in a three-dimensional model have become convenient, further editing and reviewing in a real-time environment. The technology positively impacts the market by reducing the transportation and logistics costs of crew members and equipment. It enables filmmakers to capture on-set live-action scenes through simul-cams or virtual cameras and seamlessly merge computer-generated 3D graphic elements with the film's live-shooting footage to conclude with the final visual effects.
The evolution of VFX technologies and the growth of animation are boosting the entertainment industry. For instance, in July 2022, Netflix, a subscription streaming service and production company in the U.S. announced a plan to acquire Animal Logic, an Australian animation, and visual effects digital studio. This initiative will help Netflix accelerate its efforts to develop end-to-end animation production capabilities.
Furthermore, artificial intelligence facilitates pre-production support that helps to accelerate video production work. In the previous decade, pre-production works heavily relied on unstructured box office data and limited demographic information related to viewers, leading to less engaging video content development. However, now artificial intelligence can generate insights from large data sets collected from various platforms to understand the proposed content's acceptance and interest.
For example, Netflix creates video content based on accurate, personalized recommendations and observations of its users' behavior, such as surfing history, claims, and data actions like pausing or rewinding videos. Also, in April 2021, the company decided to invest USD 17 billion to create a dedicated database to develop original content based on its platform's collected data. Artificial intelligence technology can also help understand scripts and screenplays to recognize the locations described and suggest real-world locations where directors can imagine and create realistic computer graphic imagery locations.
The growing implementation of virtual production in the gaming industry also works well for the market. Factors such as leveraging a three-dimensional environment, increased focus of companies on developing compact and comfortable virtual gaming devices, and constant technological innovation on virtual production platforms, such as 3D audio, untethered virtual reality headsets, and cloud scalability, are expected to drive market growth across gaming applications.
Furthermore, introducing an immersive experience allows for 360° views of graphic content and a new level of gaming interaction, enabling players to control and modify the gaming environment through their senses. This made the interaction with the video games smoother for the player. Hence the increased application of virtual production technology in games is expected to propel the growth of the market.